A familiar problem plays out in tech companies every week. The product team ships something useful, leadership expects attention, and then almost nothing happens. A few polite LinkedIn likes appear, maybe one low-value mention lands, and the people who should care, buyers, journalists, analysts, partners, or investors, never really understand why the launch matters. That gap is where PR in technology either becomes a growth function or a wasteful activity. Strong tech PR doesn't just push announcements out. It builds a communication engine that connects business goals to the right audiences, gives each audience a reason to care, chooses channels
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