Tag: corporate communications

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Sustainability Press Release: A Guide for Impactful PR

Only 6% of S&P 100 companies used the term “ESG” in annual sustainability report titles in 2025, down from 40% in 2023, according to The Conference Board's reporting on climate disclosure and sustainability terminology. That drop changes the job of a sustainability press release. The old formula of broad claims, polished language, and generic purpose statements doesn't hold up well anymore. The stronger model is tighter and more demanding. It starts with verified outcomes, names the community impact in plain language, and admits what still isn't solved. That last part matters more than many teams expect. A release that sounds

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Building a Crisis Communications Team That Works

A lot of teams start building a crisis communications team only after they've had a bad day. A reporter calls with allegations nobody has fully verified. Slack fills with half-answers. Legal wants every word slowed down. The CEO wants a statement in ten minutes. Customer support is already replying to angry messages with language nobody approved. That's the moment when weak structure gets exposed. Not because people are careless, but because pressure punishes ambiguity. If nobody knows who owns facts, who approves language, who speaks publicly, and who updates employees, the organization starts competing with itself. A working crisis communications

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Crisis Communications Training: A Complete Guide for 2026

The most common starting point is messy, not dramatic. A leadership team knows a serious incident could happen, the communications lead has a draft plan somewhere in a shared drive, and everyone assumes they'll “figure it out” when the time comes. Then a customer complaint turns into a viral post, an outage stretches past the first promised update, or an employee posts partial information before the company is ready to respond. That's when the gap shows. The issue usually isn't the absence of smart people. It's the absence of rehearsal, role clarity, and message discipline under pressure. Crisis communications training

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8 Crisis Communications Plan Examples for 2026

A customer emails support at 7:12 a.m. asking why their account is locked. By 7:19, someone on LinkedIn says your company was breached. At 7:26, your CEO wants a statement, legal wants silence, IT says it's still investigating, and employees are texting each other screenshots from social media. That's the point where weak organizations start improvising. The moment a crisis hits isn't when you build the plan. It's when you find out whether your plan exists, whether anyone knows where it is, and whether the approval chain can move fast enough to matter. A single event can undo years of

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