A lot of fashion brands are in the same spot right now. The product is good. The founder has taste. The collection photographs well. But outside a small circle of friends, buyers, and existing customers, almost nobody is paying attention. That gap is where public relation in fashion does its real work. Good PR doesn't rescue a weak brand. It gives a strong brand the language, proof, and visibility it needs to be taken seriously. In fashion, that matters more than many founders expect, because people don't buy garments on utility alone. They buy meaning, status, belonging, and confidence in
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