Key Takeaways
- A well-written influencer press release can open doors to media coverage, brand partnerships, and credibility that social media alone cannot provide.
- Every effective press release follows a proven structure: headline, lead paragraph, body, boilerplate, and media contact block.
- AmpiFire’s AmpCast AI amplifies your reach beyond press releases by automatically transforming your message into 8 distinct content formats and distributing it across 300+ high-authority sites, so your story appears on news platforms, podcast directories, video sites, AI recommendations, and social media simultaneously.
Influencer Press Releases: What They Are & Why They Work
An influencer press release is a formal written announcement sent to journalists, editors, and media outlets to share newsworthy information about an influencer’s brand, partnerships, launches, or milestones. Unlike a social media post, it follows a specific format recognized and respected by the media industry.
When a reporter is covering influencer marketing trends, brand collaborations, or content creator success stories, they look to press releases for quotes, verification, and to build their articles around. A well-timed, well-written press release signals professionalism, legitimacy, and story-readiness.
This guide discusses examples of influencer press releases, with templates you can use to create your own press release today.
Why Press Releases Don’t Work Anymore
Smart Businesses Are Moving Beyond Traditional PR
• The Problem: Press releases reach one audience through one channel, while your customers are everywhere online. Most get buried within days with poor ROI.
• The Solution: AmpiFire’s AmpCast creates 8 content formats (news articles, blog posts, interview podcasts, longer informational videos, reels/shorts, infographics, flipbooks/slideshows, and social posts) from a single topic and distributes them across 300+ high-authority sites, including Fox affiliates, Spotify, and YouTube.
What You’ll Learn on PR Zen:
✓ Why multi-channel content delivers 10x better results than press releases
✓ How to amplify your PR efforts across multiple platforms
✓ Real case studies of businesses dominating search, social, video, and podcasts
✓ Cost-effective alternative to expensive PR agencies
Ready to Replace Press Releases? Learn the AmpiFire Method →
Tips for Writing Influencer Press Releases
These writing tips separate press releases that get read from ones that get deleted before the second sentence.
Define the News Angle Before You Write Anything
A news angle is the specific reason your announcement is relevant right now. It connects your story to something broader, which could be a trend, a cultural moment, an industry shift, or a milestone with real numbers attached to it.
Ask yourself one question before writing a single word: Would a journalist who has never heard of me find this interesting? If the honest answer is no, you need a stronger angle, not better writing.
Write a Headline That Earns a Click
Generic headlines like “Influencer Announces New Collaboration” are invisible. Headlines like “Chicago-Based Food Influencer Tasting With Tara Launches Nationwide Partnership With Whole Foods Market” create immediate context and interest.
Lead With the Most Important Information
Journalists are trained to cut press releases from the bottom up when they need to trim for space. If your most important information is at the end, it will get cut. Front-load everything that matters by starting with a newsworthy introduction.
This approach respects a journalist’s time and shows that you understand how the industry works. That alone puts your press release ahead of the majority of submissions they receive in any given week.
Use Quotes That Sound Human, Not Corporate
A great quote in a press release should add a perspective or emotional layer that the factual paragraphs can’t provide. It should not restate information already in the press release. Avoid filler phrases. Instead, write quotes that reflect a specific point of view, a concrete goal, or a genuine reaction tied to real details.
Close With Contact Details Journalists Can Actually Use
A press release without clear contact information is a dead end. After the boilerplate, include a dedicated media contact, whether that’s you, your manager, or your PR rep, with a name, a direct email address, a phone number, and a response time expectation if possible.
Why Makes Multi-Channel Content Better for Influencer Press Release
Even a well-crafted influencer press release has an inherent ceiling on how many people it can reach. It lands on news sites, and that’s largely where it stays. If your audience is also on YouTube, Spotify, Instagram, or podcast platforms, a press release alone won’t reach them.
This is where a multi-channel content approach, as offered by AmpiFire’s AmpCast AI, picks up where traditional PR leaves off. More on this below!
Influencer Press Release Template
The following press release template for an influencer and brand partnership announcement reflects the structure and tone of a press release that meets professional media standards.
It’s designed specifically for influencer use cases, so you can adapt it directly without having to reverse-engineer a corporate format that wasn’t built for your brand.
FOR IMMEDIATE RELEASE
[Influencer Name] Partners With [Brand Name] to Launch Limited-Edition [Collection Type]
The [number]-piece collection, co-designed by [Influencer Last Name] and available exclusively at [retail platform/URL], launches [Launch Date]
[CITY, STATE] — [Release Date] — [Influencer Full Name], [influencer niche/descriptor] and founder of [platform/brand name] ([social media follower counts across key platforms]), has announced a formal co-design partnership with [Brand Name], the [location]-based [brand descriptor]. The collaboration produces a [number]-piece [collection type] launching exclusively at [retail platform/URL] on [Launch Date], with pieces priced between [lowest price] and [highest price].
The collection draws on [Influencer Last Name]’s signature aesthetic of [describe the influencer’s style or creative direction]. Each piece is produced using [describe materials, sourcing, or production methods consistent with brand values]. [Influencer Last Name] was involved in [describe specific contributions, e.g., fabric selection, design direction, campaign involvement].
“[Direct quote from the influencer explaining the creative vision, what made this collaboration meaningful, and what sets the collection apart],” said [Influencer Last Name]. “[Optional second sentence continuing the quote.]”
The partnership campaign will roll out across [list promotional channels, e.g., Instagram, YouTube, TikTok, email] to [Influencer Last Name]’s [number] [newsletter/community] subscribers beginning [Campaign Start Date]. [Describe any additional promotional content, e.g., behind-the-scenes video, livestream shopping event, launch party, including publish/event date.]
About [Influencer Name] / [Platform Name] [Influencer Full Name] is a [location]-based [niche/descriptor] with [follower counts across platforms]. [His/Her/Their] platform, [Platform Name], focuses on [describe content focus and audience]. [He/She/They] [has/have] previously collaborated with [list 2–4 notable past brand partners].
Media Contact: [Full Name], [Title] [Email Address] [Phone Number is optional] [Website URL]
Influencer Press Release Example
Here’s an example of an influencer press release, announcing a partnership between a fashion influencer and a clothing brand.
FOR IMMEDIATE RELEASE
Sustainable Fashion Influencer Zoe Hartwell Partners With Reformation to Launch Limited-Edition Capsule Collection
The 12-piece collection, co-designed by Hartwell and available exclusively at Reformation.com, launches March 15, 2025
LOS ANGELES, CA — February 20, 2025 — Zoe Hartwell, sustainable fashion content creator and founder of the platform Dressed With Intent (890,000 Instagram followers, 420,000 YouTube subscribers), has announced a formal co-design partnership with Reformation, the Los Angeles-based sustainable clothing brand. The collaboration produces a 12-piece capsule collection launching exclusively on Reformation.com on March 15, 2025, priced between $98 and $285.
The collection draws on Hartwell’s signature aesthetic of minimalist, earth-toned wardrobe staples built for longevity over trend cycles. Each piece is produced from Reformation’s deadstock and TENCEL™ Lyocell fabrics, in line with the brand’s existing sustainability standards. Hartwell was involved in fabric selection, silhouette design, and direction of campaign photography.
“I wanted every piece to be something you could wear for a decade, not a season,” said Hartwell. “Working directly with Reformation’s design team gave me the ability to make sourcing decisions I’d never had access to before, and that changed what this collection became.”
The partnership campaign will roll out across Instagram, YouTube, and a dedicated email series to Hartwell’s 67,000 newsletter subscribers beginning March 1, 2025. A behind-the-scenes YouTube documentary covering the co-design process will be published on March 10, 2025.
About Zoe Hartwell / Dressed With Intent
Zoe Hartwell is a Los Angeles-based sustainable fashion creator and stylist with 890,000 Instagram followers and 420,000 YouTube subscribers. Her platform, Dressed With Intent, focuses on conscious consumption, capsule wardrobe building, and ethical brand partnerships. She has previously collaborated with Everlane, Patagonia, and Eileen Fisher.
Media Contact:
Sarah Lim, Media Relations Manager
sarah@dressedwithintent.com
(310) 555-0192
www.dressedwithintent.com
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Amplify Your Reach Beyond Press Releases with AmpiFire’s AmpCast AI
Traditional press releases limit your reach by presenting your message only to a select group of readers. AmpiFire’s AmpCast AI solves this by automatically transforming it into 8 content formats: news articles, blog posts, interview podcasts, longer informational videos, reels/shorts, infographics, flipbooks/slideshows, and social posts. It then optimizes and simultaneously distributes each format across a network of 300+ high-authority platforms in its corresponding category.
That means a single press release can appear as a news story on reputable news sites, as an audio segment on podcast directories, and as a video on YouTube and similar video platforms.
For influencers, this matters because it creates backlinks, brand mentions, and media presence across channels that traditional press release distribution doesn’t touch. A standard wire service puts your release on news sites. AmpCast AI puts your story across the entire content ecosystem.
Ready to Replace Press Releases? Try AmpCast AI
Frequently Asked Questions (FAQs)
What is an influencer press release?
An influencer press release is a formal written announcement distributed to journalists and media outlets on behalf of a content creator or influencer brand. It follows standard press release formatting and covers newsworthy events such as brand partnerships, product launches, follower milestones, award recognition, or speaking engagements.
How long should an influencer press release be?
An influencer press release should be between 400 and 600 words. That length is enough to cover the headline, lead paragraph, two to three body paragraphs, a quote, a boilerplate, and a media contact block without padding or repetition.
Do influencers need a PR agency to write a press release?
No. Influencers who understand their news angle, their audience metrics, and the standard press release format can write effective press releases independently. PR agencies add value in media relationship management and strategic distribution, but the writing itself is a skill any influencer can develop.
For influencers seeking a more cost-effective alternative to agency PR, platforms like AmpiFire’s AmpCast AI can handle the creation and distribution of multi-format content across 300+ high-authority sites at a significantly lower cost than retaining a traditional PR agency, while reaching a far wider audience.
What is the best time to send a press release as an influencer?
Tuesday, Wednesday, and Thursday mornings between 8 a.m. and 10 a.m. in the recipient journalist’s local time zone are consistently the strongest windows for press release distribution. These days sit outside the Monday backlog and the Friday slowdown that affects most editorial calendars.
How does AmpCast AI amplify my reach beyond press releases?
AmpiFire’s AmpCast AI takes your content and automatically repurposes it into 8 formats (news articles, blog posts, podcasts, infographics, etc.), then publishes them across 300+ high-authority platforms, including Fox affiliate news sites, YouTube, Spotify, and major news networks.
This turns a single announcement into a full-scale content campaign that reaches your audience across search, social media, video platforms, AI recommendations, and podcast directories, driving sustained organic traffic and discoverability far beyond what a traditional press release placement can deliver.
*Note: Pricing and/or product availability mentioned in this post are subject to change. Please check the retailer’s website for current pricing and stock information before making a purchase.
