Nike delivers innovative products, experiences and services to inspire athletes.
- Year Founded: 1969
- Industry: Sporting Goods
- Specialties: Athletic Shoes, Apparel, Sports Equipment, Digital, Merchandising, Innovation, Technology, Retail
- Headquarters: BEAVERTON, OR, United States
- Estimated Employees: > 10,000
- Audience Interests: Clothing, Sports, Shopping, Business & Industry *
Newsroom: Nike News Your source for the latest NIKE, Inc. stories.
*Data from Similarweb.com & LinkedIn company profile
Members of the press with media-related inquiries may call one of the following numbers:
- U.S. and global: 1-212-367-4447 or firstname.lastname@example.org
- UK and Europe: +44 (0)207 578 0560 or email@example.com
- These lines and email accounts are answered during business hours and are also checked frequently for messages
Here’s a pick into the effective press releases of Nike.
– Auction Charity Event Press Release Example –
2011 Nike Mag auction raises $4.7 million
NEW YORK, November 11, 2011 — The Michael J. Fox Foundation for Parkinson’s Research (MJFF) today announced that Nike’s total funds raised for the Foundation, generated by the 10-day eBay auction of 1,500 pairs of limited edition 2011 NIKE MAG shoes, topped $4.7 million. The funds will go straight to the Foundation’s aggressive research programs to help speed a cure for Parkinson’s disease.
Not only did the release of the 2011 NIKE MAG shoes generate a remarkable sum for Parkinson’s research, and resulted in the largest charity auction in eBay history, it also brought the critical unmet medical need in Parkinson’s disease to the attention of new audiences. On the first day of the auction, the Foundation’s Website experienced a greater than 1300-percent increase in traffic over the same day in 2010. Over the course of the 10-day auction, the Foundation’s Facebook page added almost 10,000 new fans.
Through the $50-million Brin Wojcicki Challenge, effective through 2012, the proceeds of the auctions will be doubled — bringing the total funds generated to $9.4 million. The Challenge was announced earlier this year and is made possible by the leadership of longtime Foundation friends Sergey Brin, co-founder of Google, and his wife, Anne Wojcicki, co-founder of personal genetics company 23andMe.
“The enthusiasm this project ignited, and the funds and awareness the shoes generated for Parkinson’s research, are both humbling and inspiring,” said Fox. “Our Foundation is truly grateful to Nike for this unique partnership that brought Back to the Future fans, sneakerheads and the PD community together in the quest to eradicate Parkinson’s from the space-time continuum.”
– New Product Launch Press Release Example –
How to Get the Nike Shox R4
October 04, 2018 – In 2000, Nike introduced a technological feature that seemed born from a science-fiction movie: four PE “pucks” on a heel platform that was the visual extreme of responsive energy return. The technology would have its sports moment in every field, from running to basketball to training. After reviving the platform earlier this year with the Nike Shox Gravity, Nike is bringing back the silhouette that started it all with the Nike Shox R4
Many qualities of the re-release are loyal to the original Nike Shox R4 — the platform and double-lasted synthetic upper return, as does the shoe’s original launch colors, metallic detailing and reflective elements. The covered midsole blends together these elements in one unified look, allowing wearers to feel that they have a piece of the future on their feet — just as they did 18 years ago.
The Nike Shox R4 releases October 4 in both men’s and women’s sizes at the below specialty global retailers and online at Net-a-Porter:
– CIO Appointment Press Release Example –
Nike, Inc. Announces Jim Scholefield As Chief Information Officer
NIKE, Inc. (NYSE: NKE) announced today that Jim Scholefield will become its Chief Information Officer reporting to Eric Sprunk, Chief Operating Officer for NIKE, Inc.
In this role, Jim will be responsible for leading NIKE, Inc.’s technology strategy to support the company’s future growth. Jim most recently served as Chief Technology Officer for The Coca-Cola Company, where he was responsible for creating and executing its worldwide information technology strategy, technology operations, production support and technology engineering across The Coca-Cola Company. That included providing global leadership across the Coca-Cola enterprise on all technology matters.
“Jim is a proven leader with more than 25 years of experience in the technology industry and we look forward to his strong leadership at Nike as we continue to create technology solutions to drive our robust innovation agenda across our global business,” said Eric Sprunk, Chief Operating Officer, NIKE, Inc.
Scholefield, age 53, will join Nike on June 29.
About Nike, Inc.
NIKE, Inc., based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned NIKE, Inc. subsidiaries include Converse Inc., which designs, markets and distributes athletic lifestyle footwear, apparel and accessories; and Hurley International LLC, which designs, markets and distributes surf and youth lifestyle footwear, apparel and accessories. For more information, NIKE’s earnings releases and other financial information are available at http://investors.nike.com. Individuals can also visit http://news.nike.com/ and follow @Nike.
– New Location Opening & Company Expansion Press Release Example –
Nike Announces Location of WHQ Expansion
NIKE, Inc. (NYSE:NKE) announced today that Washington County is the preferred site for its headquarters expansion and noted that the continued support and action by state and local governments will be required. As part of this project, Nike plans to build two new buildings, expand parking and make road and other campus improvements to support the company’s future growth.
“Nike is a growth company with a long history in Oregon and we look forward to continuing to grow here,” said Mark Parker, President & CEO of NIKE, Inc. “We would like to thank Governor Kitzhaber and officials from the State, the Cities of Portland and Beaverton, and Multnomah and Washington Counties for working with us to expedite and support the proposed design, planning and building of the expansion of our headquarters. We look forward to continued partnerships as we work together to bring this important project to life in Oregon.”
Since 2007, Nike’s employment in Oregon has grown by nearly 60 percent. More than 8,000 Nike employees and contract workers are employed at its headquarters in Washington County.
The company plans to begin construction later this year.
About NIKE, Inc.
NIKE, Inc., based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly-owned NIKE, Inc. subsidiaries include Converse Inc., which designs, markets and distributes athletic lifestyle footwear, apparel and accessories and Hurley International LLC, which designs, markets and distributes surf and youth lifestyle footwear, apparel and accessories. For more information, visit www.nikeinc.com or follow @Nike.
– Earnings Announcement: Fiscal Year Report Press Release Example –
NIKE, Inc. Reports Fiscal 2018 Fourth Quarter and Full Year Results
BEAVERTON, Ore., June 28, 2018 – NIKE, Inc. (NYSE:NKE) today reported financial results for its fiscal 2018 fourth quarter and full year ended May 31, 2018.
Fourth quarter revenue increased 13 percent to $9.8 billion driven by strong double-digit revenue growth in international markets and NIKE Direct globally, and a return to growth in North America. Diluted earnings per share for the fourth quarter rose 15 percent to $0.69, primarily due to strong revenue growth, gross margin expansion, a lower tax rate and a lower average share count, which were partially offset by higher selling and administrative expense.
“Our new innovation is winning with consumers, driving significant momentum in our international geographies and a return to growth in North America,” said Mark Parker, Chairman, President and CEO, NIKE, Inc. “Fueled by a complete digital transformation of our company end-to-end, this year set the foundation for Nike’s next wave of long-term, sustainable growth and profitability.”*
The Company also announced that its Board of Directors has authorized a new four-year, $15 billion program to repurchase shares of NIKE’s Class B Common Stock. The Company anticipates that the current $12 billion share repurchase program will be completed within fiscal 2019, and the new program will commence upon the completion of the current program.*
Fourth Quarter Income Statement Review
Revenues for NIKE, Inc. increased 13 percent to $9.8 billion, up 8 percent on a currency-neutral basis.**
Revenues for the NIKE Brand were $9.3 billion, up 9 percent on a currency-neutral basis, driven by double-digit increases in NIKE Direct, international geographies, Sportswear, Global Football and growth in North America.
Revenues for Converse were $512 million, down 14 percent on a currency-neutral basis, as growth in Asia was more than offset by declines in other territories.
Gross margin increased 60 basis points to 44.7 percent due primarily to higher average selling prices, margin expansion in NIKE Direct and favorable full-price sales mix.
Selling and administrative expense increased 17 percent to $3.1 billion. Demand creation expense was $983 million, up 25 percent, primarily driven by sports marketing investments, new product launch and brand campaigns, and unfavorable changes in foreign currency exchange rates. Operating overhead expense increased 14 percent to $2.1 billion, largely due to investments in global operations and capabilities to drive the Consumer Direct Offense, and, to a lesser extent, unfavorable changes in foreign currency exchange rates.
The effective tax rate was 6.4 percent, compared to 13.7 percent for the same period last year, due to several discrete impacts within the quarter, including adjustments to the provisional charges related to the enactment of the Tax Cuts and Jobs Act (the “Tax Act”).
Net income increased 13 percent to $1.1 billion primarily due to strong global revenue growth, gross margin expansion and a lower tax rate, which were partially offset by higher selling and administrative expense, while diluted earnings per share increased 15 percent to $0.69 reflecting a 2 percent decline in the weighted average diluted common shares outstanding.
Fiscal 2018 Income Statement Review
Revenues for NIKE, Inc. rose 6 percent to $36.4 billion, up 4 percent on a currency-neutral basis.
Also, on a currency-neutral basis:
• Revenues for the NIKE Brand were $34.5 billion, up 5 percent.
• NIKE Brand sales to wholesale customers increased 2 percent while NIKE Direct revenues grew 12 percent to $10.4 billion, driven by a 25 percent increase in digital commerce sales, the addition of new stores and 4 percent growth in comparable store sales.
• NIKE Brand revenue growth was driven by continued strength in international markets and NIKE Direct with growth across footwear and apparel and key categories including Sportswear and NIKE Basketball.
• Revenues for Converse were $1.9 billion, down 11 percent, as growth in Asia was more than offset by declines primarily in North America.
Gross margin decreased 80 basis points to 43.8 percent driven by 90 basis points of unfavorable changes in foreign currency exchange rates.
Selling and administrative expense increased 9 percent to $11.5 billion. Demand creation expense was $3.6 billion, up 7 percent, primarily due to sports marketing investments. Operating overhead expense rose 10 percent to $7.9 billion, largely due to investments to activate the Consumer Direct Offense including product innovation and digital and speed capabilities.
The effective tax rate was 55.3 percent, compared to 13.2 percent in fiscal 2017 due to significant charges related to the enactment of the Tax Act.
Net income decreased 54 percent to $1.9 billion primarily related to the impact of the Tax Act, which offset strong revenue growth. Diluted earnings per share decreased 53 percent to $1.17, which includes a decline in the weighted average diluted common shares outstanding.
May 31, 2018 Balance Sheet Review
Inventories for NIKE, Inc. were $5.3 billion, up 4 percent from May 31, 2017, primarily driven by strong demand globally.
Cash and equivalents and short-term investments were $5.2 billion, $934 million lower than last year as share repurchases, dividends and investments in infrastructure more than offset net income and proceeds from employee exercises of stock options.
During the fourth quarter, NIKE, Inc. repurchased a total of 23.1 million shares for approximately $1.6 billion as part of the four-year, $12 billion program approved by the Board of Directors in November 2015. As of May 31, 2018, a total of 149.4 million shares had been repurchased under this program for approximately $8.7 billion. The Company’s new $15 billion program will commence upon the completion of the existing program which is expected to be completed within fiscal 2019. Repurchases under the Company’s new program will be made in open market or privately negotiated transactions in compliance with Securities and Exchange Commission Rule 10b-18, subject to market conditions, applicable legal requirements and other relevant factors. The new share repurchase program does not obligate the Company to acquire any particular amount of common stock, and it may be suspended at any time at the Company’s discretion.
NIKE, Inc. management will host a conference call beginning at approximately 2:00 p.m. PT on June 28, 2018, to review fiscal fourth quarter and full year results. The conference call will be broadcast live via webcast and can be accessed at http://investors.nike.com. For those unable to listen to the live broadcast, an archived version will be available at the same location through 9:00 p.m. PT, July 12, 2018.
Download PDF of FY18 Q4 Combined Press Release and Schedules
About NIKE, Inc.
NIKE, Inc., based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly-owned NIKE, Inc. subsidiary brands include Converse, which designs, markets and distributes athletic lifestyle footwear, apparel and accessories; and Hurley, which designs, markets and distributes surf and youth lifestyle footwear, apparel and accessories. For more information, NIKE, Inc.’s earnings releases and other financial information are available on the Internet at http://investors.nike.com. Individuals can also visit http://news.nike.com and follow @NIKE.