National press release distribution gets oversold when teams treat it like the prize. The wire is not the strategy, the strategy is deciding whether a story needs broad national reach, category-level credibility, or a tightly sequenced mix of owned, earned, and paid channels. The companies that get useful coverage usually start with the story, then choose the channel, not the other way around. The market supports that reality. Global press release distribution was valued at $890 million in 2022, with one projection passing $1.5 billion by 2030 and another placing the market at $2.5 billion by 2030 from a $1.2
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