A press release can be sharp, timely, and well distributed, then still disappear a day later. That's the problem many PR teams are dealing with now. The announcement gets published, a few pickups land, leadership is happy for a week, and then branded search results, newsroom pages, and old third-party coverage take over again. Search changed the job. Press teams aren't only writing for journalists anymore. They're also publishing owned assets that need to rank, support brand narratives, reinforce entity signals, and stay useful long after launch day. That's one reason SEO education still matters so much. Surveys aggregated by
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