The press release is finished. The lead is clean, the quotes are usable, and legal has finally stopped editing adjectives. Then the team stalls on the headline. That's normal, because press release headline length decides more than aesthetics. It affects whether the full story shows in search, whether a journalist can scan it fast enough to care, and whether the headline still works when it travels into email, social sharing, and syndication feeds. A headline can be technically valid and still fail where it matters most. That's the core frustration. Good teams don't treat headline length as a copy trivia
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