A campaign has just wrapped. Coverage landed, the team posted wins in Slack, and someone exported a spreadsheet full of links, impressions, and social mentions. Then leadership asks the question that changes the tone of the room: what did PR do for the business? That's the moment a public relations report stops being an admin task and becomes a leadership document. A weak report lists activity. A strong one explains movement, context, and business relevance. It shows what changed, why it mattered, and what the organization should do next. That shift matters more now because PR is operating in a
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