Most PR teams are still wasting good announcements. They write a careful press release, approve every line, send it to a wire or media list, post the link once on LinkedIn, and call social covered. Then they wonder why the release feels flat outside inboxes and newsroom dashboards. That approach breaks because a press release is built for completeness, not for attention. Social platforms reward the opposite. They reward sharp angles, fast context, visual packaging, and content that feels native to the feed it appears in. That's why PR for social media has to start with a different operating model.
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