Roughly 30,000 new consumer products launch each year, and about 90% fail, according to a widely cited benchmark summarized by CIRadar's product launch statistics guide. That figure changes the question behind “what is new product launch?” A launch isn't just the day a founder publishes an announcement. It's a coordinated operating system that turns a product from an internal project into a market offer, then converts attention into trial, adoption, and revenue. The most useful launch plans connect product readiness, positioning, sales preparation, distribution, public relations, customer education, and measurement. The announcement matters, but it works only when the surrounding
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