AI Overviews now appear for about 21% of keywords, and 97% of those answers cite at least one source from pages already ranking in the top 20 organic results, according to an industry synthesis on AI SEO. That changes press release strategy fast, because visibility in AI answers is still tied to real authority, not just polished wording. For PR teams, ai search engine optimization is no longer a side project, it's part of how news gets discovered, summarized, and credited. Press releases used to be judged mostly by pickup, backlinks, and newsroom indexing. Now they also need to be
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