You send a release on Tuesday morning, follow up on Thursday, and hear nothing. No replies, no pickup, no sign that anyone even opened it. In practice, that usually points to a list and angle problem before it points to a writing problem. Early PR traction comes from outlets that can publish fast, need usable story material, and already care about your category, geography, or audience. A small win in the right place often does more for momentum than a long-shot pitch to a national reporter. Once you have a few placements, later outreach gets easier because you can show
Continue reading