A launch date is on the calendar. The embargo is set. A small communications team has a spreadsheet of journalists, but the list still needs cleaning, the contact details need checking, and dozens of newsrooms must receive the announcement before the morning news cycle begins. Sending each email one by one creates a race against time, while sending a generic blast risks poor targeting and weak follow-up. That's the situation a press release wire service is designed to solve. It gives one announcement a standardized route into a network of newsrooms, aggregators, databases, and indexed publishers. It doesn't guarantee that
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