Beyond the send, the hard part starts. A press release goes out, coverage lands in places the team expected and places it didn't, and then someone asks for a clean report by tomorrow morning. That report usually needs more than links. It needs context, clips, licensed content, alerting, and a format that leadership or clients can effectively use. Press clippings services exist to solve that problem, but the category has changed a lot. What began as manual press clipping in print newspapers has been around since 1852, when a Polish newsagent in London established the first formal service. The industry
Continue reading