Your press release is polished. The launch date is set. The spokesperson has talking points. Then a reporter opens your email and decides, in a few seconds, whether this is worth showing up for. A media advisory exists to win that decision. It is a short, practical document built around the five W's. The job is simple: tell journalists what is happening, why it may be worth covering, and how to attend or get access. A press release carries the fuller narrative. The advisory handles attendance, timing, access, visuals, and interview availability. The distinction matters because these assets fail in
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