The release is drafted. The quote is approved. The distribution window is closing. Then the small doubts start. Is it U.S. market or United States market? Does the dateline need the state? Is the title capitalized because it comes before the name, or left lowercase because it describes a role? One sloppy line is often enough to make a release look like it came from marketing instead of a newsroom-ready source. That's why U.S. AP Style matters so much in press work. Journalists don't stop to admire effort. They scan for signals. Clean AP formatting tells them the release can
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