The release is polished. Legal approved the quote. The headline works. Then the last-minute question lands in the team chat: should this go out as a PDF or a Word document? For press releases, that choice isn't cosmetic. It affects how easily a journalist can pull a quote, whether a distribution platform ingests the copy cleanly, how much formatting survives the trip, and whether the document stays accessible after handoff. The primary mistake isn't picking the wrong file type once. It's treating PDF vs Word format as a universal rule instead of a workflow decision. In PR, the starting format
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