The phone rings late, the product-safety lead has just confirmed the risk, legal wants the exact wording, and customer care is already asking what to tell callers. In that moment, the product recall press release is doing two jobs at once. It has to satisfy the regulator and it has to give consumers a clear next step before rumors fill the gap. That pressure is why recall communication fails when teams treat the notice like a routine media hit. The better move is to treat it as a controlled public record, one that matches the filing, matches the remedy, and
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