You’re probably staring at a draft right now that has the news in it, but not the structure. The announcement is solid. The quote sounds good. Then the doubt starts. Should the city be all caps? Do you put the date before the lead or inside it? Is the headline supposed to read like marketing copy or newsroom copy? That uncertainty is normal, especially when you’re writing your first ap style press release format sample and trying to make it look publishable instead of merely finished. The biggest mistake new teams make is treating formatting as cleanup work. Journalists don’t.
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