Key Takeaways
- An NFT press release follows a specific formula that includes a headline, opening paragraph, body, boilerplate, and contact info.
- NFT press releases are tailored to both crypto-native audiences and mainstream journalists.
- AmpiFire’s AmpCast AI amplifies the reach of your NFT message by automatically transforming it into eight distinct content formats and distributing them across 300+ channels.
What Is an NFT Press Release?
An NFT press release is an official written announcement that communicates news about an NFT project, collection, launch, or partnership to the public and media. It follows a structured format that gives journalists everything they need to cover your story without having to chase you for details.
You’re writing for an audience that includes crypto-native readers who live and breathe blockchain, and mainstream journalists who may have only a surface-level understanding of what an NFT actually is. That means you have to use plain language that respects both audiences; clear enough for a newcomer, accurate enough for an insider.
This guide further discusses how to write an effective NFT press release, with templates and examples to guide you. While a press release is a solid starting point, forward-thinking NFT projects are pairing it with multi-format content strategies to build real momentum across platforms.
Why Press Releases Don’t Work Anymore
Smart Businesses Are Moving Beyond Traditional PR
• The Problem: Press releases reach one audience through one channel, while your customers are everywhere online. Most get buried within days with poor ROI.
• The Solution: AmpiFire’s AmpCast creates 8 content formats (news articles, blog posts, interview podcasts, longer informational videos, reels/shorts, infographics, flipbooks/slideshows, and social posts) from a single topic and distributes them across 300+ high-authority sites, including Fox affiliates, Spotify, and YouTube.
What You’ll Learn on PR Zen:
✓ Why multi-channel content delivers 10x better results than press releases
✓ How to amplify your PR efforts across multiple platforms
✓ Real case studies of businesses dominating search, social, video, and podcasts
✓ Cost-effective alternative to expensive PR agencies
Ready to Replace Press Releases? Learn the AmpiFire Method →
The Core Structure of an NFT Press Release
NFT press releases follow a proven format. Here’s how each section works.
1. The Headline
Your headline needs to communicate the core news in one punchy line, ideally under 100 characters. Lead with the most compelling element of your announcement.
2. The Opening Paragraph
The first paragraph of your NFT press release should immediately answer the five Ws:
- Who is making the announcement
- What is being announced
- When it’s happening
- Where it can be found
- Why it matters
3. The Body: Significance & Context
This is where you expand on the announcement and give it depth. Explain why this matters to the market, who benefits, and what makes it different from everything else out there. Include quotes from the founder, lead artist, or a key partner.
You can also include relevant data here, such as the collection’s size, the blockchain it’s built on, the mint price, or any notable collaborators.
4. Company Boilerplate
The boilerplate is the short “About Us” paragraph that sits at the bottom of every press release. It’s standardized, meaning you write it once and reuse it across every release you publish.
Keep it to three to five sentences that cover what your company or project does, when it was founded, and what makes it notable in the NFT or Web3 space.
5. Contact Information
This section seems obvious, but it’s the one most NFT projects get wrong. Journalists who want to follow up on your story need a direct, responsive contact, not a generic info@ email that nobody checks.
NFT Press Release Writing Tips That Get Results
Structure gets your NFT press release readable. These tips get it picked up.
Lead With the Most Important Information
Journalists and editors read press releases in an inverted pyramid, with the important information first, supporting details second, and background last. State the announcement in your very first sentence. If your NFT collection is dropping on a specific date with a specific mint price on a specific chain, that information belongs in line one, not line six.
Write for Journalists, Not Collectors
Your NFT community already knows what a gas fee is. The journalist at CoinDesk or Decrypt covering your story might not.
Strip out jargon where you can, and when you must use technical terms, define them briefly in context. The goal is to make the journalist’s job as easy as possible. The easier your press release is to turn into a story, the more likely it is to get covered.
Keep It Under 500 Words
Your press release should be a tight, focused document that covers the core announcement in plain language. If you find yourself going over 500 words, start cutting. Remove adjectives. Remove background information that doesn’t directly support the news.
Of course, even a perfectly written 400-word press release only reaches one channel. That’s where a multi-format strategy becomes essential.
NFT Press Release Template
Here’s a ready-to-use NFT press release template you can fill in and publish today. Swap out the bracketed placeholders with your actual project details, and you’ll have a professional, journalist-ready announcement.
FOR IMMEDIATE RELEASE
[YOUR PROJECT NAME] ANNOUNCES [CORE NEWS — E.G., LAUNCH OF 10,000-PIECE GENERATIVE NFT COLLECTION ON ETHEREUM]
[City, Date] — [Project Name], a [brief one-line description of what your project is], today announced [the core news in one sentence]. The [collection/platform/partnership] is set to [launch/go live/begin] on [Date] at [Time, Timezone], and will be available on [Marketplace e.g., OpenSea, Magic Eden].
[Second paragraph: Expand on the announcement. Include the size of the collection, the blockchain it’s built on, the mint price, and any notable features such as on-chain royalties, utility, staking, or charitable components.]
[Third paragraph: Include a direct quote from your founder, lead artist, or key partner. Format: “Quote that explains why this matters and what makes it different,” said [Full Name], [Title] of Project Name. “Optional second sentence continuing the quote.”]
[Fourth paragraph: Add any supporting context such as market data, platform stats, previous collection performance, or partnership background that adds credibility to the announcement.]
[About [Project Name]
[Your boilerplate paragraph; 3 to 5 sentences covering what the project is, when it launched, what blockchain it’s built on, and any notable milestones. Include your website URL.]
Media Contact:
[Full Name]
[Title]
[Email Address]
[Phone Number (optional)]
[Website URL]
[Twitter/X Handle] | [Discord Server Link]
### (Three pound signs signal the end of the press release; this is standard formatting every journalist recognizes.)
NFT Press Release Example
FOR IMMEDIATE RELEASE
ETHEREAL KINGDOMS ANNOUNCES LAUNCH OF 8,888-PIECE GENERATIVE NFT COLLECTION ON ETHEREUM
Austin, TX — February 12, 2026 — Ethereal Kingdoms, a fantasy-driven digital collectibles project blending hand-drawn art with on-chain gaming utility, today announced the launch of its debut NFT collection, Ethereal Kingdoms: Genesis Guardians. The collection is set to go live on March 15, 2026 at 2:00 PM EST, and will be available exclusively on OpenSea with a secondary marketplace listing on Blur.
The Genesis Guardians collection consists of 8,888 unique, algorithmically generated characters built on the Ethereum blockchain and compliant with the ERC-721 standard. Each Guardian is assembled from over 280 hand-illustrated traits across nine categories, with five tiers of rarity. The public mint price is set at 0.045 ETH, with allowlist holders receiving early access at 0.035 ETH during a 24-hour presale window.
All tokens carry an enforced 6.5% on-chain royalty, with 1.5% permanently directed to the Ethereal Kingdoms Community Vault, a treasury governed by holders through Snapshot voting. Every Guardian doubles as a playable character in Ethereal Realms, the project’s upcoming browser-based strategy game scheduled for closed beta in Q3 2026, with staking rewards going live at mint.
“We spent 14 months building Ethereal Kingdoms because we wanted to create something that outlasts the hype cycle,” said Marcus Tan, Co-Founder and Creative Director of Ethereal Kingdoms. “Every Guardian is a game-ready asset with real utility from day one; not a roadmap promise. We believe the projects that survive are the ones that ship before they sell, and that’s exactly what we’ve done.”
The collection launches into a recovering NFT market, with Ethereum NFT trading volume up 34% quarter-over-quarter according to DappRadar’s Q4 2025 report. Ethereal Kingdoms has already secured a technical partnership with Chainlink VRF for provably fair trait randomisation and has onboarded over 22,000 verified members to its Discord community since opening in November 2025.
About Ethereal Kingdoms
Ethereal Kingdoms is a Web3 gaming and digital collectibles project founded in 2025 and built on the Ethereum blockchain. The project combines hand-illustrated generative art with on-chain gaming utility, centred around the Ethereal Realms strategy game and a holder-governed community treasury. Learn more at www.etherealkingdoms.io.
Media Contact:
Priya Okonkwo Head of Communications
press@etherealkingdoms.io
(512) 555-0184
www.etherealkingdoms.io
@EtherealNFT | discord.gg/etherealkingdoms
Amplify Your NFT’s Reach with AmpiFire’s AmpCast AI
An NFT press release gets your announcement on record, but a press release alone is no longer enough. Today’s audiences are spread across search, social, video, and podcasts; and a single press release can’t reach them all. To build the kind of multi-platform visibility that drives real mint-day momentum, your announcement needs to show up everywhere your audience is already looking.
AmpiFire’s AmpCast AI solves this by automatically transforming your NFT press release into eight content formats, including news articles, blog posts, interview podcasts, longer informational videos, reels/shorts, infographics, flipbooks/slideshows, and social posts. It then optimizes and distributes them across 300+ high-authority platforms, including Google News, YouTube, Spotify, and major news networks.
Instead of spending weeks manually repurposing your announcement and pitching individual outlets, AmpCast AI handles the entire creation and distribution process in a few clicks, giving your NFT project the kind of omnipresent coverage that builds credibility and trust with collectors who need to see your brand multiple times before they commit.
Ready to Replace Press Releases? Try AmpCast AI
Frequently Asked Questions (FAQs)
What should be included in an NFT press release?
An NFT press release should include a strong headline; an opening paragraph that answers the who, what, when, where, and why; a body section with supporting details and at least one quote; a company boilerplate; and clear media contact information.
How long should an NFT press release be?
An NFT press release should be between 400 and 500 words. That’s long enough to cover all the essential information and include a meaningful quote, but short enough to respect the time of the journalists and editors who will read it.
How much does it cost to distribute an NFT press release?
Distribution costs for an NFT press release typically range from $500 to $2,000 as of early 2026, depending on the platform, the number of outlets targeted, and the level of placement guaranteed, though pricing varies widely by platform and may change. Budget wire services sit at the lower end but offer broader, less targeted reach.
Can I write an NFT press release with no writing experience?
Yes. The structure is fixed, which means you’re not starting from a blank page. You’re filling in a proven framework with your project’s specific details.
How does AmpCast AI outperform traditional press release distribution services?
AmpCast AI takes your announcement and transforms it into 8 content formats (news articles, blog posts, videos, podcasts, infographics, slideshows, etc.), then distributes them across 300+ high-authority platforms, including Google News, YouTube, and Spotify. This approach delivers multi-platform visibility that builds real momentum across search, social, video, AI recommendations, and podcasts, long after a traditional press release has been buried.
*Note: Pricing and/or product availability mentioned in this post are subject to change. Please check the retailer’s website for current pricing and stock information before making a purchase.
