How to Write an Event & Invitation Announcement Press Release? | Sample Template & Example

I really like this type of Press Releases. I always get excited when writing about an upcoming interesting event, even if I know that I will not be attending it.

I always imagine my press release has helped turn an event into a sensation; that the words that I have written have moved the readers and have made them fill in an empty seat in a hall. I have motivated their decision to become part of a grand event.

With these Press Releases, it’s important not to miss the details which will allow the participants to find and attend your event. Here’s how you can do that.

Your Press Release should include the following information:

  • Catchy headline
  • Company name 
  • Company URL
  • Company or event logo
  • Event name 
  • Type of event
  • Target audience
  • Topic of the event
  •  Location, date, time
  • Guests, showcase, performers
  • Ticket prices and how to purchase them
  • Quote from organizers, performances, sponsors, previous attendees, critics
  • The website URL
  • Dateline
  • Boilerplate – About the Publisher/Author section; Contact Information (contact person, publisher/author, address, phone)


Once you have listed all important details, you’ll need to draft your press release and use the right format. Here’s a sample press release that can guide your work.

PR Industry Guides Bring TEDxZenNews to San Francisco, CA for the First Time

San Francisco, CA, Release: March 4, 2017.  For immediate release

Press Release Zen, the online guide in the PR Industry in collaboration with The SEO Angels, a leading publication for marketing agencies in San Francisco, California, announce the event TEDxZenNews. 12 speakers from all over the world will present their ideas worth spreading on March 30, 2017 at the Orpheum Theatre.

Interested parties can book their tickets and read more about the participants  at:

The TEDxZenNews event is organized under the license of TED conferences and includes live talks which introduce and celebrate locally-driven ideas and elevate them to a global level.

12 participants will participate in the TEDxZenNews program with speeches of about 18 minutes in length. “This year our youngest participant is a 15-year-old entrepreneur who comes from New Zealand. At the same time, we have speakers who have completed a couple of business degrees, one that has won a Nobel Prize and even some who have happily retired as owners of 8-figure companies”, said Victoria Johnson, Co-founder of Press Release Zen.

Another organizer revealed that some of the participants are Kenny Smith, Jason Clark, Tim McIntosh Junior,  Anna-Maria Wein, and Thomas DeDominicis.

The conference will not have been possible without the partnership between Press Release Zen and The SEO Angels Media, and the generous support of JPD Investment Bank.

The show will be broadcasted live to The SEO Angels subscribers. The host of the conference will be the actress from the movie “The Cloud Express”, Sarah Krise, which will make the event even more memorable.

200 tickets are available for purchase at the Orpheus theatre and online, priced at $55 each. The conference will start at 9 am and will last 8 hours. The Press Release Zen website will release full details about the sessions and the background of the participants a week before the event.

To find out more about the TEDxZenNews conference, visit the link above.

Contact info:
Name: Victoria Johnson
Organization: Press Release Zen
Address: Buena Vista & Haight Street, San Francisco, CA 94117
Phone: +1-880-706-6051


Use the following template to create a press release that entices the target audiences and makes them forget about all other arrangements but visit, attend and participate in your event.


[Headline Of The Press Release]

[City] [State} Release Date: [“For Immediate Release” or a concrete date]

[Summary Section: Briefly describe your announcement]

[Insert a quote from an organizer of or participant in the event]

[Write an additional paragraph to provide more details about the event: try to respond to all relevant W-questions (where, what, why, when, who)]

[Insert another quote or another section with details about the event]

[Include a call to action and an URL address where the reader can find more information about the event]

[Boilerplate message about the organizer: insert the following information

Contact info:
Contact Person:

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