The call comes from the CEO's chief of staff, and the tone tells the whole story. The board has signed off, the executive is leaving, and there are 72 hours before employees, customers, investors, and the press start filling the silence with their own version of events. That is when communications stops being a soft skill and becomes a control function. An executive in transition is not just a personnel update. It is a live signal about governance, strategy, continuity, and risk, which is why the move gets judged before the statement even lands. The right response is a disciplined
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