The founder has ten minutes before a podcast recording starts. She knows the company cold. She can explain the product, the customer pain, the roadmap, and the fundraising story without notes. None of that guarantees a strong interview. What usually creates trouble isn't lack of expertise. It's lack of translation. Smart leaders walk into media interviews assuming clarity in their head will sound clear on air. Then the host asks a broad question, a loaded question, or a question from an angle they didn't expect. The answer gets long. The point gets fuzzy. The quote that makes the final story
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