What’s the single most important sentence in your entire press release? It isn’t the CEO quote. It isn’t the boilerplate. It isn’t even the first paragraph. It’s the headline, because the headline decides whether anyone reads the rest. Journalists scan it first. Editors judge relevance from it. Readers see it in inboxes, feeds, and search results before they ever reach your copy. That’s why weak headlines kill strong announcements. A mediocre release with a sharp headline can still earn attention. A strong release with a vague headline often gets ignored. If your headline doesn’t tell people why the news matters
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