82% of people have been convinced to buy a product or service by watching a video, and 93% of marketers said video delivered a positive ROI in 2025, up from 76% in 2016, according to Wyzowl's 2025 research as summarized by ngram. That's why a new product launch video is no longer just a brand film, it's a conversion asset, a PR asset, and a distribution asset all at once. When teams treat it that way, the launch becomes easier to justify, easier to measure, and much easier to repurpose across owned channels and press outreach. Table of Contents Why
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