The call usually comes at the worst time. A customer posts a serious complaint. A journalist emails with a deadline. Your CEO wants a statement in ten minutes. Legal says to slow down. Sales says customers are already asking questions. Someone on the team opens a blank document and starts typing from scratch. That's where most organizations lose control. A crisis communications plan template isn't valuable because it gives you a tidy document to save in a shared folder. It matters because it gives your team a way to act while facts are still moving, emotions are high, and outside
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