Free press release distribution services can create public, searchable release pages and limited online visibility, but they generally don't provide the broad journalist and wire reach associated with paid distribution. The best choice depends on whether the core need is hosted visibility, indexing, recurring publishing, speed, or a practical upgrade path. “Free distribution” is often treated as shorthand for media exposure. That assumption causes problems. A platform may publish an announcement on its own website, include it in an archive or RSS feed, and make the page available to search engines without sending the story to journalists or major news
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