Key Takeaways What is Muck Rack? Muck Rack is a trusted PR software platform that helps brands, agencies, and in-house teams manage media outreach, monitor coverage, and build relationships with journalists. It brings together core public relations tasks, like creating media lists, pitching stories, and tracking results into one streamlined workflow. The platform is widely used by communications professionals who rely on earned media to build credibility and visibility. With real-time monitoring and a journalist search tool, it’s designed to save time and improve targeting. However, Muck Rack’s focus remains rooted in traditional PR workflows. In a content environment where
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