Key Takeaways
- A press release boilerplate is a standardized company description that sits at the end of your press release, typically 100 words or less.
- Effective boilerplates include your mission, unique value proposition, key achievements, and a clear call to action.
- Your boilerplate should be consistent across all press releases while being periodically updated with fresh achievements.
- While a good boilerplate is necessary, recognize that press releases themselves have limitations in today’s digital media environment.
- Multi-channel content distribution through AmpiFire transforms your press release into 8 content formats, published across 300+ platforms, delivering better ROI than traditional PR approaches that rely on single press release distribution.
What Is a Press Release Boilerplate? The Building Block of Your PR Strategy
Your press release boilerplate is the standardized paragraph that appears at the end of every press release you send. Think of it as your company’s business card in paragraph form, concise, informative, and designed to leave a lasting impression.
While the headline and lead of your press release change with each announcement, your boilerplate remains relatively consistent, providing journalists with essential background information about your organization.
Definition & Purpose of a Boilerplate
A boilerplate is a short, reusable block of text that succinctly describes your company’s mission, values, achievements, and unique selling proposition. It typically appears at the end of a press release and ranges from 50 to 100 words. This standardized paragraph serves as your company’s elevator pitch, giving media professionals the context they need to frame your news within a broader company narrative.
The primary purpose of your boilerplate is to answer the crucial “who are you?” question for busy journalists who might be unfamiliar with your brand. A well-crafted boilerplate can significantly impact whether your press release gets coverage, as it helps reporters quickly determine if your company is relevant to their audience. It’s also a subtle opportunity to position your brand exactly as you want it perceived in the market.
Why Press Releases Don’t Work Anymore
Smart Businesses Are Moving Beyond Traditional PR
• The Problem: Press releases reach one audience through one channel while your customers are everywhere online. Most get buried within days with poor ROI.
• The Solution: AmpiFire’s AmpCast creates 8 different content formats from one topic and distributes across 300+ high-authority sites including Fox affiliates, Spotify, and YouTube.
What You’ll Learn on PR Zen:
✓ Why multi-channel content delivers 10x better results than press releases
✓ How to amplify your PR efforts across multiple platforms
✓ Real case studies of businesses dominating search, social, video, and podcasts
✓ Cost-effective alternative to expensive PR agencies
Ready to Replace Press Releases? Learn the AmpiFire Method →
Step-by-Step Guide to Writing Your Boilerplate
Start With Your Company’s Core Identity
Begin with a clear, direct statement about who your company is and what you do. This opening sentence should immediately answer the “who” and “what” questions about your business. Avoid industry jargon and speak in plain language that anyone can understand. This foundation establishes immediate clarity for journalists who may be unfamiliar with your company.
Next, include your mission or purpose: why does your company exist beyond making money? This helps humanize your brand and connect with readers on a deeper level. Quantify your reach by mentioning how many customers you serve, markets you operate in, or years you’ve been in business. These specific details add credibility and help journalists understand your company’s scope and stability.
Add Supporting Facts & Figures
Once you’ve established your core identity, strengthen your boilerplate with impressive but verifiable facts about your company. Include key achievements like significant milestones, notable clients, industry awards, or remarkable growth statistics.
These concrete details transform vague claims about your company’s excellence into believable statements that build credibility with media professionals. Remember, journalists are trained to be skeptical, so providing specific evidence of your success is much more persuasive than general boasting.
Keep It Concise (100 Words or Less)
The most effective boilerplates respect journalists’ time by delivering maximum information in minimum space. Aim to keep your boilerplate under 100 words, ideally between 50 and 75 words.
This constraint forces you to distill your company’s essence to its most newsworthy elements. Remember, every word must earn its place by contributing something valuable to the reader’s understanding of your organization.
Include SEO-Friendly Terms
While your boilerplate primarily communicates with journalists, including relevant industry terms naturally helps with basic discoverability.
This SEO-mindfulness helps your press release appear in relevant search results long after its initial distribution, extending its life and value. Avoid keyword stuffing, which can make your boilerplate sound unnatural and potentially harm both journalist relationships and search rankings.
That said, this basic optimization is far different from a comprehensive multi-channel content strategy that dominates search, social, video, and podcast platforms simultaneously.
End With a Clear Call to Action
Conclude your boilerplate with a straightforward call to action that directs readers to more information. This typically includes your website URL and, if space permits, social media channels.
For publicly traded companies, including your stock ticker symbol is also standard practice. This final element transforms your boilerplate from purely informational to functionally applicable, giving interested journalists a clear next step for further research.
Boilerplate Examples to Learn From
1. Small Business Example: LocalBiz Solutions
About LocalBiz Solutions: Founded in 2015, LocalBiz Solutions helps small businesses increase their online visibility through affordable, results-driven digital marketing strategies. Our team of 30+ certified marketing professionals has helped over 500 local businesses across 27 states achieve an average 40% increase in qualified leads. Named to Inc.’s “Startups to Watch” list in 2022, we’re committed to empowering local entrepreneurs with enterprise-level marketing capabilities at small business prices. Learn more at www.localbiz-solutions.com.
2. Service Industry Example: Premier Consulting Group
About Premier Consulting Group: Premier Consulting Group is a woman-owned management consulting firm specializing in organizational transformation for Fortune 500 companies and government agencies since 2008. With offices in Chicago, Atlanta, and Boston, our team of 150+ consultants combines deep industry expertise with proprietary methodologies that have delivered over $2 billion in documented client savings. Premier has been recognized by Forbes as a “Best Management Consulting Firm” for three consecutive years. For case studies and insights, visit www.premierconsultinggroup.com.
Boilerplate Templates for Different Industries & Business Sizes
Basic Template for Any Business
About [Company Name]: [Company Name] is a [description of company type/industry] specializing in [primary products/services] for [target market] since [founding year]. Based in [headquarters location] with [mention additional locations if applicable], we’ve [mention a key achievement or milestone].
Our [unique approach/methodology/product] has helped [number] clients [specific benefit or result]. [Company Name] is [mention any notable recognition or award]. For more information, visit [website URL].
Enterprise Company Template
About [Company Name]: [Company Name] (NASDAQ: [Ticker]), a global leader in [industry] with annual revenue exceeding $[X] billion, has been transforming [industry] since [year]. With headquarters in [City] and operations across [X] countries, we employ more than [number] professionals dedicated to [company mission].
Our award-winning [products/services] serve [X]% of the Fortune 500 and have been recognized by [industry analysts/publications] for [specific achievements]. In [recent year], [Company Name] was named to [prestigious list/award] for the [Xth] consecutive year and continues to invest [X]% of revenue in R&D to drive innovation. Visit [website] or follow us on [social media platforms] for the latest updates.
Press Release Limitations Even With a Solid Boilerplate
Even the most perfectly crafted boilerplate can’t compensate for fundamental shortcomings in press releases. Remember, a boilerplate supports your news; it doesn’t create news value where none exists.
If your press release announces something that lacks genuine media interest, even an exceptional boilerplate won’t generate coverage. The primary content of your release must still meet the journalistic threshold of newsworthiness before a reporter will consider featuring your story.
Additionally, boilerplates aren’t a substitute for relationship building with media contacts. While they provide essential background information, they don’t replace the value of developing genuine connections with journalists who cover your industry.
The most successful PR professionals understand that their boilerplate is just one tool in a broader media relations strategy that includes personalized pitching, exclusive offers to key reporters, and consistent value delivery over time.
Finally, recognize that press releases themselves have limitations in today’s digital media environment. They remain valuable for official announcements and for documenting company news, but they’re increasingly complemented by other communication channels such as social media, branded content, and multichannel distribution strategies.
Your boilerplate should be consistent across all these channels while adapting to each format’s specific requirements.
Here’s the truth: Even with a perfect boilerplate, traditional press releases face a fundamental problem. They reach one audience through one channel, then disappear within days. Your customers aren’t just reading news sites—they’re on YouTube, listening to podcasts, scrolling social media, and searching Google. That’s why smart businesses are moving beyond press releases entirely.
Amplify Your Boilerplate’s Reach with AmpiFire’s Multi-Channel Distribution
While crafting a compelling press release boilerplate is essential, the real game-changer lies in how widely you can distribute your content. Traditional PR services might publish your release to a handful of news sites, and conventional SEO strategies focus on optimizing single blog posts. Still, both approaches leave massive opportunities on the table. This is where multi-format content distribution transforms your results.
AmpiFire operates in an entirely different category. Instead of choosing between PR or SEO, AmpiFire’s multi-channel approach combines the reach of PR with the longevity of SEO while adding social media, video, and podcast distribution—creating a content ecosystem that outperforms both traditional strategies combined.
Here’s how AmpiFire works:
- AmpiFire starts by researching the topics your potential customers are actively searching for across Google, YouTube, Facebook, and other platforms.
- Then it transforms each topic into eight different content formats: news articles, blog posts, interview podcasts, long-form videos, short-form videos (reels), infographics, slideshows, and social posts.
- This content is then automatically distributed to 300+ high-authority sites across search engines, social media platforms, video sites, podcast directories, image sites, and news outlets.
This multi-format distribution strategy accomplishes what traditional PR and SEO strategies cannot:
- Breaks through authority ceilings: Your content appears on hundreds of established sites, borrowing their authority rather than being limited by your own site’s domain authority.
- Captures traffic from multiple sources: Search, social media, video, podcasts, and image sites all drive visitors to your business.
- Creates powerful social proof: Legitimate “As Seen On” badges from major platforms like FOX affiliates, MSN, and others build instant credibility.
- Reduces dependence on any single channel: Algorithm changes on one platform won’t devastate your traffic when you’re distributed across hundreds of sites.
Whether you’re announcing a new product, sharing company news, or building thought leadership, your boilerplate and the story it supports deserve to be seen everywhere your potential customers are looking.
Ready to Replace Press Releases? Try the AmpiFire Method →
Frequently Asked Questions (FAQs)
How often should I update my press release boilerplate?
Review your boilerplate every 6–12 months to reflect new achievements and statistics. Update immediately after significant milestones, such as funding rounds, major client wins, or essential awards. Keep core descriptions consistent while refreshing supporting details to maintain relevance and credibility with media professionals.
What’s the difference between a boilerplate and my website’s “About Us” page?
Your boilerplate is a 50–100-word condensed, media-focused version emphasizing newsworthy aspects like third-party validation and quantifiable achievements. Your “About Us” page allows you to provide narrative detail, personality, company culture, and a founding story across several paragraphs. Think of boilerplates as the concentrated essence of your fuller story.
Should I include links in my press release boilerplate?
Yes, include your website URL as standard practice. Limit to one or two strategic links, typically your homepage or relevant landing page. Publicly traded companies should consist of stock ticker symbols. Avoid social media links in the boilerplate (use the contact section instead) and never include affiliate or tracking links.
How does AmpiFire’s multi-channel distribution enhance press release effectiveness?
AmpiFire transforms press releases into eight formats (news articles, blog posts, interview podcasts, long-form videos, short-form videos (reels), infographics, slideshows, and social posts). This content is then automatically distributed to 300+ high-authority sites across search engines, social media platforms, video sites, podcast directories, image sites, and news outlets, ensuring your message reaches your target audience wherever they consume content.
Unlike press releases that get buried within days, AmpiFire’s distributed content continues generating traffic for months or years. Content marketing is a long-term strategy—the longer you maintain consistent multi-channel distribution, the more cumulative traffic and authority you build across all platforms.
