Key Takeaways
- PRWeb offers unlimited multimedia attachments and detailed analytics across all tiers, making it better for businesses that need rich media support, while EIN Presswire provides more budget-friendly options for startups.
- Distribution reach differs significantly: EIN Presswire connects to 500+ news sites and 75,000+ publications, while PRWeb uses Cision’s extensive national and international media connections.
- EIN Presswire starts at $99.95 per release with basic distribution, while PRWeb begins at $110 and scales up to $435 for premium packages. Both software focus on traditional press release distribution to media outlets.
- Traditional press releases reach limited audiences through single channels and often disappear within days, while multi-format content strategies deliver lasting visibility across search engines, social media, video platforms, and podcasts.
- Modern businesses are switching to platforms like AmpiFire that transform one topic into 8 content formats and distribute across 300+ high-authority sites, generating sustained organic traffic at a fraction of traditional PR costs.
What Is EIN Presswire?
EIN Presswire launched in 1995 as an affordable press release distribution service targeting small businesses and startups. The platform connects your announcements to its proprietary EIN News network, which reaches over 500 news sites and more than 75,000 publications worldwide.
What makes EIN Presswire attractive to smaller companies is its straightforward pricing and quick turnaround. You can get same-day distribution to various media outlets without breaking the bank. The platform includes basic SEO optimization, so your releases appear in Google News and Bing searches.
Why Press Releases Don’t Work Anymore
Smart Businesses Are Moving Beyond Traditional PR
• The Problem: Press releases reach one audience through one channel while your customers are everywhere online. Most get buried within days with poor ROI.
• The Solution: AmpiFire’s AmpCast creates 8 different content formats from one topic and distributes across 300+ high-authority sites including Fox affiliates, Spotify, and YouTube.
What You’ll Learn on PR Zen:
✓ Why multi-channel content delivers 10x better results than press releases
✓ How to amplify your PR efforts across multiple platforms
✓ Real case studies of businesses dominating search, social, video, and podcasts
✓ Cost-effective alternative to expensive PR agencies
Ready to Replace Press Releases? Learn the AmpiFire Method →
Key Features of EIN Presswire
The service covers the essentials for press release distribution. You get placement across EIN Presswire’s network, basic performance tracking, and the ability to target specific industries or regions. Some plans include social media posting, which helps extend your reach beyond traditional news outlets.
However, multimedia support is more limited compared to competitors. You can add images and videos, but the options aren’t as robust as what you’ll find with premium services.
Pros
- Budget-friendly pricing starting under $100
- Fast same-day distribution
- Decent global reach through the EIN News network
- Basic SEO optimization included
- Regional and industry targeting options
Cons
- Limited multimedia capabilities
- Basic analytics compared to premium platforms
- Distribution reach varies by package tier
- Customer support is described as functional but basic
What Is PRWeb?
PRWeb has been around since 1997 and is now part of the Cision Group, one of the biggest names in PR software. The platform focuses on delivering comprehensive media coverage through traditional outlets, blog networks, and social media channels.
Small and medium-sized businesses make up most of PRWeb’s customer base. The platform offers a more polished experience than budget alternatives, with an intuitive dashboard for managing your releases and tracking their performance.
Key Features of PRWeb
PRWeb’s standout feature is its unlimited multimedia support. Even on lower-tier plans, you can attach as many images, videos, and PDFs as needed. The platform provides detailed analytics that show not just how many people saw your release, but how they engaged with it.
Higher-tier plans unlock industry-specific targeting and influencer outreach tools. Your releases get syndicated across numerous platforms automatically, and the social media integration works seamlessly.
Pros
- Extensive national and international distribution network
- Unlimited multimedia attachments on all plans
- Detailed performance analytics and engagement tracking
- User-friendly interface and dashboard
- Strong social media syndication
Cons
- Higher cost than budget alternatives
- No guaranteed media pickup from journalists
- Customer service receives mixed reviews
- Price increases significantly for premium features
Pricing: EIN Presswire vs PRWeb
EIN Presswire Pricing
The Basic plan costs $149 per press release and includes distribution to one region or country, placement on EIN’s network, media monitoring, and basic SEO features. The Pro+ package costs $499 and includes multiple press releases with extended distribution channels. For enterprises, the Corporate plan runs $999 and includes up to 20 releases with broader coverage.
PRWeb Pricing
PRWeb’s entry point is slightly lower at $120 for the Basic package. From there, pricing jumps to $245 for Standard, $360 for Advanced, and $480 for the Premium tier. Each level adds more distribution channels and features.
EIN Presswire vs PRWeb vs AmpiFire: Complete Comparison
| Feature | EIN Presswire | PRWeb | AmpiFire |
| Starting Price | $149 per release | $120 per release | $397 (DIY) or $495+ (AI AmpCast) + $27/month for unlimited AI content creation, syndication, and distribution across 300+ platforms |
| Ownership | Independent platform | Cision Group subsidiary | Independent platform |
| Distribution Network | 500+ news sites, 75,000+ publications | Extensive national/international via Cision | 300+ high-authority platforms |
| Multimedia Support | Limited (images, videos) | Unlimited attachments all plans | 8 content formats (news articles, blog posts, interview podcasts, long videos, video shorts, infographics, slideshows, social posts) |
| Content Formats | Press release only | Press release only | 8 formats simultaneously |
| Analytics | Basic tracking | Detailed engagement reports | Full performance tracking |
| Social Media | Select plans only | All plans | All plans (YouTube, LinkedIn, social feeds) |
| Longevity | Days to weeks | Days to weeks | Permanent digital footprint |
| Best For | Budget-conscious local announcements | SMBs needing rich media PR | Businesses wanting sustained multi-channel visibility & content ecosystem |
The Problem with Traditional Press Release Distribution
Here’s what most businesses don’t realize: press releases work well for getting regulatory information out or making formal announcements to communities. But if your goal is actually reaching customers and driving business results, a single press release won’t cut it.
Think about how people consume content today. They’re scrolling Instagram, watching YouTube videos, listening to podcasts during their commute, reading blog posts, and searching Google for solutions to their problems.
A press release lives on a newswire for maybe a few days before it gets buried. Even if it reaches media outlets, there’s no guarantee any journalist will pick it up. You’re essentially paying hundreds of dollars for temporary placement on sites your customers may never visit.
Your audience exists everywhere online, but press releases only reach them in one place. That’s why smart businesses are moving to multi-channel content strategies instead.
Why Businesses Are Switching to AmpiFire for MultiContent Distribution
Instead of paying for a single press release that disappears in days, forward-thinking companies use AmpiFire to turn one topic into 8 different content formats and distribute them across 300+ premium platforms. Here is how it’s done at Ampifire:
Step 1: Research What Your Audience Actually Searches For
They research what people are actually searching for on Google, YouTube, Facebook, and other platforms based on real search data and buyer intent.
Step 2: Create Multi-Format Content That Reaches Different Audiences
One topic becomes:
- News articles for authority and credibility
- Blog posts for detailed information and search optimization
- Infographics for visual learners
- Long-form videos for YouTube
- Short-form videos for Reels and TikTok
- Slideshows for presentation platforms
- Interview-style podcasts for audio listeners
- Social media posts for engagement
Step 3: Distribute Across High-Authority Channels
The multi-format content gets published across major news sites such as Fox affiliates, YouTube, Vimeo, Spotify, social media platforms, image sites, and business directories.
Real Results from Multi-Channel Content
One AmpiFire client in the medical device space saw their eCommerce traffic increase by 300% using AmpiFire’s platform, which generated an initial 51% increase in sales. This was the result of one specific case study and reflects consistent content creation over time.
Results vary by industry, competition, and how consistently you publish content, but it goes to show the effectiveness of multi-content and multi-platform distribution.
The Cost Reality
A single PRWeb Premium release costs $435 and disappears within a week. Run one release per month, and you’re spending $5,220 per year for temporary placements.
AmpiFire’s AmpCast credits start at $397 for the DIY option or $495 and up for the AI AmpCast upgrade. Each credit includes 8 content formats published across 300+ platforms, providing lasting visibility that continues to drive traffic long after publication. A $27 monthly maintenance fee covers unlimited AI-powered content creation, along with full syndication and distribution services to keep your campaigns running smoothly.
Frequently Asked Questions (FAQs)
Which is better for small businesses: EIN Presswire or PRWeb?
For pure press release distribution, EIN Presswire offers better value for small businesses with its $99.95 starting price. PRWeb provides more features and a broader reach, but costs more.
However, most small businesses don’t actually need traditional press release distribution. They actually need sustained visibility across the channels where their customers spend time.
Do press releases guarantee media coverage?
No. Neither EIN Presswire nor PRWeb guarantees that journalists will pick up your story and write about it. They guarantee placement on their networks (newswires, aggregator sites), but actual earned media coverage depends on if your news interests journalists.
Even with the best press release services, most releases never get picked up by major media outlets.
How long does press release visibility last?
Most press releases remain visible on newswire sites for a few days to a couple of weeks before getting buried by newer content. This temporary visibility is one of the biggest limitations of traditional press release distribution.
In contrast, content distributed across blogs, YouTube, podcasts, and other platforms continues generating traffic for months or years after publication.
What’s included in multimedia press release support?
EIN Presswire allows basic image and video attachments, but with limitations. PRWeb offers unlimited multimedia on all plans, including images, videos, and PDFs.
However, adding multimedia to a press release doesn’t address the core issue, you’re still distributing one format through one channel. Creating actual video content for YouTube, visual content for image platforms, and audio content for podcast platforms reaches far more people.
Is there a better alternative to traditional press release services?
Yes. AmpiFire converts how businesses announce news and build authority online. Instead of distributing a single press release that disappears in days, AmpiFire’s AmpCast tool turns a single topic into 8 professionally created content formats.
These get distributed across 300+ high-authority platforms including Fox affiliates, YouTube, and Spotify. You’re not paying for temporary newswire placement; you’re building permanent content assets that generate sustained organic traffic from search engines, social media, video platforms, and podcasts.
*Note: Pricing and/or product availability mentioned in this post are subject to change. Please check the retailer’s website for current pricing and stock information before making a purchase.
