The best time to send a press release is almost always on a Tuesday, Wednesday, or Thursday between 10 AM and 2 PM in the journalist's local time zone. This “golden window” is your best bet for avoiding the Monday morning inbox avalanche and the Friday afternoon ghost town, giving your news the best possible chance of being seen. Understanding the Rhythm of the Newsroom Sending a press release is a lot like trying to catch a perfect wave. Time it right, and you ride it all the way to shore, landing valuable media coverage. Time it wrong, and your
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