Key Takeaways
- A brand ambassador press release turns a partnership into a newsworthy event, offering credibility, media coverage, and long-term visibility that social posts alone can’t provide.
- The most effective announcements highlight genuine alignment between the ambassador and the brand, supported by strong quotes, precise campaign details, and high-quality visuals.
- Journalists pay attention to releases that quickly answer who, what, and why, introduce the ambassador’s credentials, and explain the authentic purpose behind the collaboration.
- Traditional press releases have limitations, so brands can achieve greater reach by pairing their announcements with multi-channel distribution strategies, such as AmpiFire’s content amplification.
- A single press release reaches only a limited audience. AmpiFire transforms your announcement into eight content formats distributed across 300+ platforms, ensuring your brand ambassador news reaches consumers, media, and industry professionals everywhere they search.
Why Announce Your Brand Ambassador With a Press Release?
You’ve just signed a new brand ambassador. Whether it’s a celebrity, industry expert, or influential creator, this partnership represents a significant investment in your brand’s future. But signing the deal is only half the battle; now you need to tell the world.
A press release transforms your brand ambassador announcement from internal news into a media event. It creates a formal record of the partnership, signals credibility to consumers and investors, and gives journalists the information they need to cover your story.
A well-crafted press release does several things at once. It introduces your ambassador to audiences who may not know them. It explains why this partnership makes sense. It generates earned media coverage that extends your reach far beyond your existing followers. And it creates shareable content that both you and your ambassador can amplify across social channels.
Without a press release, your announcement lives only on your company page—here today, forgotten tomorrow. With one, you create lasting documentation that journalists can reference, search engines can index, and stakeholders can cite.
Why Press Releases Don’t Work Anymore
Smart Businesses Are Moving Beyond Traditional PR
• The Problem: Press releases reach one audience through one channel while your customers are everywhere online. Most get buried within days with poor ROI.
• The Solution: AmpiFire’s AmpCast creates 8 different content formats from one topic and distributes across 300+ high-authority sites including Fox affiliates, Spotify, and YouTube.
What You’ll Learn on PR Zen:
✓ Why multi-channel content delivers 10x better results than press releases
✓ How to amplify your PR efforts across multiple platforms
✓ Real case studies of businesses dominating search, social, video, and podcasts
✓ Cost-effective alternative to expensive PR agencies
Ready to Replace Press Releases? Learn the AmpiFire Method →
Essential Elements of a Brand Ambassador Press Release
A Compelling Headline
Lead with your ambassador’s name and your brand. Make the partnership immediately clear. For example: “Revlon Announces Megan Thee Stallion as Newest Global Brand Ambassador” or “Knix Signs Gabrielle Union as Global Brand Ambassador.”
Avoid vague headlines. “Exciting Partnership Announcement” tells journalists nothing—name names.
Strong Lead Paragraph
Your first paragraph answers who, what, and why in two to three sentences. State the ambassador’s name, their credentials, and what role they’ll play.
For example: “Critically-acclaimed music superstar Megan Thee Stallion has been named the newest Revlon Global Brand Ambassador. Megan joins the pantheon of famous Revlon faces and takes her place among a diverse and accomplished group of women, past and present.”
Ambassador Background
Briefly establish why this person matters. Include relevant achievements, audience reach, and why they’re qualified to represent your brand. Keep it concise; three to four sentences maximum.
The “Why” Behind the Partnership
This is crucial. Explain the shared values or strategic alignment that makes this partnership authentic. Today’s consumers respond to genuine connections, not just celebrity names. Research from Launchmetrics shows that 77% of media impact from ambassador partnerships comes from “indirect echo”—what others say about the partnership—proving that authentic alignment drives conversation.
Quote from Brand Leadership
Include a quote from your CEO, CMO, or brand president explaining why you chose this ambassador. Make it specific, not generic. Revlon’s Global Brand President said of Megan Thee Stallion: “We were drawn to her confidence and fierce ambition as much as her power to hold nothing back.”
Quote from the Ambassador
Let your ambassador speak in their own voice about what excites them. For example, Gabrielle Union said of her Knix partnership: “Their mission to inspire people to live unapologetically free, at any age and any stage, is what resonated with me most.”
Campaign Details
Tell readers what to expect. When will the ambassador appear in campaigns? What platforms? What products will they promote? Give journalists concrete details to report.
High-Quality Visuals
Include professional images or video links. Announcements with multimedia receive significantly more coverage and engagement.
Brand Ambassador Press Release Examples That Work
Example 1: Revlon & Megan Thee Stallion
Revlon’s announcement worked because it immediately established credibility by placing Megan alongside previous iconic ambassadors. The release emphasized her achievements (Billboard #1 hits, HBO Max show, college education) while connecting her personal brand of confidence to Revlon’s brand values. The ambassador quote felt authentic: “To now be a brand ambassador for Revlon, it feels like a new level.”
Example 2: Knix & Gabrielle Union
Knix’s announcement succeeded by leading with shared values rather than celebrity status. The release emphasized Union’s personal connection to the brand—she had contributed to their book years earlier. The campaign name, “Knix For Life,” reinforced the partnership’s long-term, values-based nature. Union’s quote about feeling “empowered and free” aligned perfectly with the brand’s mission.
Example 3: Luxury Fashion & K-Pop Stars
When Fendi announced Bang Chan of Stray Kids as its brand ambassador, it emphasized his “dynamic personality and distinctive fashion sense”. It noted his history with the brand, having attended runway shows before the official partnership. This established the relationship as organic rather than transactional, which resonates with younger audiences who value authenticity.
Brand Ambassador Press Release Template
Use this template as a starting point for your announcement:
[HEADLINE: Brand Name Announces Ambassador Name as New Brand Ambassador]
[SUBHEADLINE: Brief description of partnership scope or campaign name]
[CITY, STATE] – [Date] – [Brand Name], [brief brand description], today announced that [Ambassador Name] has been named [title: Global Brand Ambassador / Brand Partner / Face of the Brand].
[Ambassador Name] is [brief credentials: award-winning actor / chart-topping musician / Olympic athlete/industry expert] known for [relevant achievements]. [He/She/They] will appear in [Brand Name]’s upcoming campaigns across [platforms/channels] beginning [timeframe].
“[Quote from brand executive about why this ambassador was chosen and what they bring to the partnership],” said [Executive Name], [Title] of [Brand Name].
The partnership reflects [Brand Name]’s commitment to [shared value or mission]. [Ambassador Name]’s [relevant quality] aligns with the brand’s [brand value or positioning].
“[Quote from ambassador about why they’re excited to partner with this brand],” said [Ambassador Name].
[Ambassador Name] will [specific campaign details: appear in advertising, attend events, create content, etc.]. The first campaign is expected to launch [timeframe].
About [Brand Name]
[Standard boilerplate: company description, founding date, mission, key products/services, website]
Media Contact:
[Name] [Email] [Phone]
Best Practices for Distribution & Timing
When and how you distribute your press release matters as much as what it says.
Coordinate with Your Campaign Launch
Time your press release to align with your broader campaign rollout. If your ambassador will appear in advertising starting Monday, distribute the press release on the Friday before, to give journalists time to prepare coverage.
Include Multimedia Assets
Provide high-resolution images and video content. Make assets easy to download—journalists are more likely to cover announcements when visuals are readily available. Consider creating a digital press kit with multiple image options.
Target Relevant Media Outlets
Don’t blast your release everywhere. Target industry publications (beauty, fashion, sports, depending on your sector), entertainment media (if your ambassador is a celebrity), and lifestyle outlets that cover your target demographic.
Leverage Social Media Simultaneously
Coordinate your press release with social announcements from both your brand and your ambassador. The combined reach creates momentum that journalists notice.
Think Beyond Traditional Distribution
A press release sent to traditional wire services reaches a single audience through a single channel. But your potential customers aren’t all reading trade publications—they’re searching Google, watching YouTube, scrolling social media, and listening to podcasts. To reach them all, you need multi-channel distribution.
Maximizing Your Brand Ambassador Announcement with AmpiFire’s Multi-Channel Distribution
Here’s the reality: even a perfectly written press release has limited reach. Journalists receive hundreds of pitches weekly and ignore most of them. If your announcement doesn’t get picked up, your ambassador news never reaches the consumers you’re trying to impress.
AmpiFire solves this problem by transforming your brand ambassador announcement into eight different content formats: news articles, blog posts, interview-style podcasts, long-form videos, short-form videos, infographics, slideshows, and social posts.
This content is then automatically published across 300+ high-authority sites, including Google News, YouTube, Spotify, Pinterest, FOX affiliate sites, and major blog networks.
For brand ambassador announcements specifically, this multi-channel approach is powerful. Your partnership news appears when potential customers search for your ambassador’s name. It shows up in video recommendations. It reaches podcast listeners who follow your industry.
Every format reinforces your brand message and creates new pathways for discovery. The compounding effect matters most. Each campaign builds on previous ones, creating an expanding digital footprint. Your ambassador announcement doesn’t fade after one news cycle; it continues attracting attention for months.
Ready to Amplify Your Brand Ambassador Announcement? Try the AmpiFire Method →
Frequently Asked Questions (FAQs)
When should I announce a brand ambassador with a press release?
Issue a press release for partnerships that are significant enough to interest media and consumers. Celebrity ambassadors, industry experts with strong followings, or long-term strategic partnerships all warrant press releases. Short-term influencer collaborations or micro-influencer partnerships typically don’t need formal announcements.
What makes a brand ambassador announcement newsworthy?
Newsworthiness comes from the ambassador’s profile, the partnership’s significance, or the story behind the collaboration. A-list celebrities always generate interest. For lesser-known ambassadors, emphasize unique angles: a first-of-its-kind collaboration, alignment with values, exclusive campaign details, or the ambassador’s compelling personal story.
Should I include the ambassador’s compensation in the press release?
No. Financial terms are private business matters and don’t belong in press releases. Focus on the partnership’s value to consumers and the brand’s mission—not the deal structure.
How do I get media coverage for my brand ambassador announcement?
Target journalists who cover your industry and have written about similar partnerships. Personalize your pitch—explain why this announcement matters to their specific audience. Include high-quality visuals and make yourself available for follow-up questions. Issues of timing, too; avoid major news days when your announcement will get buried.
How does AmpiFire help maximize my brand ambassador announcement?
AmpiFire transforms your announcement into eight content formats and distributes it across 300+ platforms. Instead of relying solely on journalist pickup, your news appears directly on Google News, YouTube, podcasts, and major blogs, reaching consumers wherever they search and browse, not just where journalists publish.
