Key Takeaways
- A vape press release follows the same core structure as any professional press release: headline, dateline, lead paragraph, body copy with quotes, boilerplate, and contact information.
- For vape brands facing advertising restrictions and regulatory scrutiny, a well-written press release provides a credible way to share news and build trust with media outlets.
- The most effective vape press release headlines are specific, use active voice, and lead with concrete details rather than vague claims.
- Vape brands that regularly issue press releases on genuine news build a media presence that compounds over time, making each subsequent piece of coverage easier to earn.
- For vape brands that want to go beyond a traditional press release, AmpiFire’s AmpCast AI creates 8 content formats from a single announcement and distributes them across 300+ high-authority platforms across search, social media, video, and podcasts.
What a Strong Vape Press Release Does For Your Business
A press release is a factual, journalistic-style announcement written so a reporter could publish it almost word-for-word.
For vape brands specifically, the stakes are higher. The industry faces ongoing regulatory scrutiny, social media advertising restrictions, and mainstream media skepticism. A strong press release helps position your company as a legitimate, transparent business with real news to share.
Below, we cover how to write a vape press release, along with ready-to-use templates and examples. We also explain why distributing your news across multiple channels and content formats delivers stronger, longer-lasting results than a single press release alone.
Why Press Releases Don’t Work Anymore
Smart Businesses Are Moving Beyond Traditional PR
• The Problem: Press releases reach one audience through one channel, while your customers are everywhere online. Most get buried within days with poor ROI.
• The Solution: AmpiFire’s AmpCast creates 8 content formats (news articles, blog posts, interview podcasts, longer informational videos, reels/shorts, infographics, flipbooks/slideshows, and social posts) from a single topic and distributes them across 300+ high-authority sites, including Fox affiliates, Spotify, and YouTube.
What You’ll Learn on PR Zen:
✓ Why multi-channel content delivers 10x better results than press releases
✓ How to amplify your PR efforts across multiple platforms
✓ Real case studies of businesses dominating search, social, video, and podcasts
✓ Cost-effective alternative to expensive PR agencies
Ready to Replace Press Releases? Learn the AmpiFire Method →
How to Write a Vape Press Release: Format to Follow
The core components of a professional vape press release are:
- Headline: Your headline should communicate the core announcement clearly, include an action verb, and stay under 110 characters.
- Dateline: The dateline appears at the start of your first paragraph in this format: CITY, State, Month Day, Year.
- Lead Paragraph: Your lead must answer all five Ws (who, what, when, where, why) in two to three sentences. If a journalist only published this paragraph, it should still make complete sense as a standalone news item.
- Body Copy and Supporting Quotes: The body expands on the lead with supporting facts, context, and quotes across two to three short paragraphs.
- Boilerplate Company Description: The boilerplate is a standardized paragraph at the end of every press release that covers what your company does, who it serves, when it was founded, and where it operates.
- Contact Information and End Notation: List your PR contact’s full name, title, phone number, and email below the boilerplate. Close the press release with three centered hash marks (###) on their own line to signal the document has ended.
Vape Press Release Template
Use this template as a direct starting point for any vape brand announcement. Replace the bracketed fields with your specific information and adjust the body paragraphs to match your news type.
FOR IMMEDIATE RELEASE
[HEADLINE: Company Name + Announcement + Implication]
[SUBHEADLINE: Optional one-line supporting detail]
CITY, State, Month Day, Year — [Lead paragraph: Who, What, When, Where, Why in 2-3 sentences. Write in third person. Include the company name and the core news immediately.]
[Body Paragraph 1: Expand on the announcement with supporting facts, product details, pricing, availability, or regulatory context.]
[Quote 1: Executive quote offering vision or motivation behind the news. Name, Title, Company.]
[Body Paragraph 2: Additional context, market data, or secondary announcement details.]
[Quote 2 (optional): Partner, customer, or secondary executive quote.]
[Call to Action: Where readers can learn more, purchase, or follow up.]
About [Company Name]
[Boilerplate: 3-5 sentences covering founding year, products/services, market, compliance credentials, and website.]
Media Contact:
[Full Name]
[Title]
[Phone Number]
[Email Address]
[Website URL]
###
Vape Press Release Examples by Announcement Type
The example below applies to company launches, regulatory announcements, partnership news, and other announcement types. Adjust your headline, lead paragraph, and body copy to match your specific news.
New Vape Product Launch Press Release Example
FOR IMMEDIATE RELEASE
CloudRiver Vape Launches ArcPod Pro 5000: A Nicotine-Free Disposable Device Built for FDA Compliance and Premium Performance
Rechargeable 5,000-Puff Device Available Nationwide Through Licensed Retail Partners Beginning February 1, 2025
LAS VEGAS, NV, January 15, 2025 — CloudRiver Vape, a Nevada-based manufacturer of adult-use vaping devices, today announced the launch of the ArcPod Pro 5000, a nicotine-free disposable vape device designed to meet current FDA marketing guidelines while delivering a premium draw experience. The ArcPod Pro 5000 will be available through more than 400 licensed retail locations across 28 states beginning February 1, 2025, with a suggested retail price of $19.99.
The ArcPod Pro 5000 features a 650mAh rechargeable battery, a 1.0-ohm mesh coil, and 13mL of proprietary nicotine-free e-liquid available in eight flavors. The device’s airflow system is designed to replicate the draw resistance of traditional cigarettes, targeting adult smokers seeking a non-nicotine alternative. All materials used in production are sourced from ISO 9001-certified suppliers, and the product has undergone independent third-party lab testing for heavy metals, diacetyl, and acetyl propionyl.
“The ArcPod Pro 5000 represents two years of formulation and compliance work,” said Marcus Hill, CEO of CloudRiver Vape. “We built this device specifically for the adult consumer who wants a satisfying experience without nicotine dependency, and we built it to survive the regulatory environment that is reshaping this industry.”
The ArcPod Pro 5000 is now available for wholesale inquiry at cloudrivervape.com/wholesale. Retail consumers can locate participating stores using the store finder at cloudrivervape.com.
About CloudRiver Vape
Founded in 2025, CloudRiver Vape is a Las Vegas-based manufacturer of FDA-compliant nicotine and nicotine-free vaping devices serving adult consumers across 28 U.S. states. The company’s products are developed in ISO-certified facilities and distributed through licensed retail and wholesale partners. For more information, visit cloudrivervape.com.
Media Contact:
Sarah Donovan
Director of Communications
(702) 555-0198
press@cloudrivervape.com
cloudrivervape.com
###
Regulatory Compliance Announcement Press Release Example
FOR IMMEDIATE RELEASE
CloudRiver Vape Receives Independent Lab Certification Across Full Product Line, Becomes One of First Nevada-Based Manufacturers to Publish Complete Ingredient Transparency Reports
LAS VEGAS, NV, April 10, 2025 — CloudRiver Vape announced today that its complete lineup of adult-use vaping devices has received independent third-party laboratory certification from CannSafe Analytics, covering heavy metals, diacetyl, acetyl propionyl, formaldehyde, and 14 additional analytes identified in FDA guidance documents. The company simultaneously published full transparency reports for all three of its current SKUs on its public website, making it one of a small number of U.S. vape manufacturers to voluntarily disclose complete ingredient and emissions testing data.
“Transparency is not a marketing strategy for us; it is an operational standard,” said Dr. Lena Park, Co-Founder and Chief Compliance Officer of CloudRiver Vape. “Every adult who uses one of our products deserves to know exactly what is in it, tested by an independent lab with no commercial interest in the outcome. Publishing these reports is the baseline we believe the entire industry should be held to.”
The full CannSafe Analytics test reports are now publicly available at cloudrivervape.com/transparency. Retail and wholesale partners can request printed compliance documentation packages by contacting CloudRiver’s compliance team directly at compliance@cloudrivervape.com.
About CloudRiver Vape
Founded in 2025, CloudRiver Vape is a Las Vegas-based manufacturer of adult-use vaping devices committed to regulatory compliance and consumer transparency. The company distributes through licensed retail and wholesale partners across the United States. For more information, visit cloudrivervape.com.
Media Contact:
Sarah Donovan
Director of Communications
(702) 555-0198
press@cloudrivervape.com
###
Tips for Writing a Vape Press Release
1. Write a Headline That Journalists Cannot Ignore
Start with your company name, then the news, then the implication. Use present tense, active voice, and lead with specific numbers, compliance milestones, or market firsts whenever possible, as headlines that quantify the news give journalists a concrete hook.
2. Nail the First Paragraph With the Five Ws
Write your lead paragraph last. Completing the body first gives you a full picture of what is actually newsworthy, making it far easier to compress into a tight two- to three-sentence lead written in third person.
3. Use Quotes That Add Real Value, Not Filler
Your executive quote should explain the why behind the announcement, whether that is the motivation, the vision, or the market insight that drove the decision. If it sounds like marketing copy instead of something a real person would say, rewrite it.
4. Write a Boilerplate That Builds Trust Fast
For vape brands, the boilerplate is especially important because it establishes legitimacy in an industry where credibility is constantly questioned. Include your founding year, core product, target market, compliance credentials, and geographic reach, then reuse it across every release.
How AmpiFire Helps Vape Brands Reach More Clients
Traditional press release distribution puts your news in front of journalists, but its reach is limited. AmpiFire’s AmpCast AI expands that by turning one topic into eight formats, including news articles, blog posts, interview podcasts, longer informational videos, reels and shorts, infographics, flipbooks and slideshows, and social posts.
Each piece is tailored for its platform and published across 300+ sites like Google News, YouTube, Spotify, Pinterest, and major media outlets. For vape brands, this multi-channel approach creates consistent visibility without relying on paid ads or restricted social channels.
Ready to Go Multi-Channel? Try the AmpiFire Method →
Frequently Asked Questions (FAQs)
How long should a vape press release be?
A vape press release should be between 400 and 600 words. That range covers all necessary components without padding the document with content that dilutes the news.
Can vape companies send press releases to mainstream media?
Yes, but with realistic expectations. Mainstream outlets are far more likely to cover vape news involving regulatory milestones, legal developments, funding announcements, or consumer safety stories. Standard product launches perform better with vape trade publications.
Do I need a PR agency to write a vape press release?
No. A PR agency with vape industry experience adds value through distribution strategy and media relationships, but the writing itself is something any business owner can learn with the right framework. The template and examples in this article provide everything you need to produce a professional press release in-house.
How often should a vape brand issue a press release?
Issue a press release every time you have a genuine, newsworthy announcement. Sending releases when you have no real news is one of the fastest ways to get marked as spam by editors. Legitimate occasions include product launches, distribution partnerships, compliance certifications, executive hires, and involvement in regulatory developments.
What makes AmpiFire’s AmpCast AI different from a press release service?
A traditional service distributes one written announcement to media contacts. AmpCast AI takes a single topic and creates eight content formats, then publishes them across 300+ high authority platforms like Google News, YouTube, Spotify, and FOX affiliate sites. This gives vape brands a way to build organic visibility across multiple channels without relying on restricted paid advertising.
*Note: Pricing and/or product availability mentioned in this post are subject to change. Please check the retailer’s website for current pricing and stock information before making a purchase.
