Category: Tips & Tricks

Learn what owned media means in marketing, how it differs from paid and earned media, and see real examples and use cases to strengthen your content strategy.

Learn what makes a press release newsworthy with clear examples and practical tips on angling your story to grab media attention and earn coverage.

Should you write “today announced” or “announced today” in a press release? Here’s which phrasing is correct and when to use each.

Learn how to write a press release note to an editor, with key elements, formatting tips, and real examples to help your story get picked up.

Discover the key differences between a press release vs press note, with real-world examples, templates, and a clear breakdown of when to use each format.

Learn the real differences between a press release vs media release, when to use each format, and why modern content distribution has moved beyond both.

Discover press release PDF or Word best practices, learn what journalists prefer, and choose the right format every time for pitching and online publication.

Master the press release style guide with professional formatting rules, examples, and actionable writing tips to get your release noticed by journalists.

Learn how to write an apology press release with step-by-step strategies, professional templates, tips, and real examples to protect your brand’s reputation.

Learn how to write an influencer press release with expert tips, real examples, and a ready-to-use template to earn media coverage and brand partnerships.

Learn how to write an ecommerce press release that gets picked up, with ready-to-use templates, real examples, and expert formatting tips for every section.

Learn how to write an NFT press release that earns media coverage. Get ready-to-use templates, a real-world example, and expert tips to amplify your reach.

Discover how to write a financial press release with expert templates, real-world examples, and formatting tips that drive media coverage and investor trust.

Discover how to write a strong call to action in a press release with proven examples, key elements, and tips to boost engagement and drive real results.

Discover how to write a B2B press release that earns media coverage, with expert tips, ready-to-use templates, and a real-world example to guide your strategy.

Discover how to write an effective communication plan with step-by-step guidance, real-world examples, and expert tips for reaching your target audience.

Discover the key differences between link building and link earning. Learn which strategy suits your goals and how to implement them for lasting results.

Discover how to transform a press release into a compelling news story with proven strategies, real examples, and tips to boost media pickup and coverage.

Discover the key differences between press releases and guest posts, plus learn which strategy drives better SEO results and brand visibility for your business.

Discover how to end a press release effectively with proven templates, boilerplate examples, and contact information tips that drive journalist engagement.

Discover the key differences between press releases and op-eds, with examples and guidance on choosing the right format to amplify your message effectively.

Learn how to write effective automotive press releases with expert templates, real examples, and distribution tips to maximize your brand’s media coverage.

Learn how to write an effective cybersecurity press release with expert examples, proven tips, and templates to announce breaches, products, and updates.

Learn how to write SaaS press releases that get media coverage with proven templates, real examples, and expert tips for maximum impact.

Discover how to write a compelling video game press release with real examples, proven structure tips, and distribution strategies to maximise media coverage.

Discover the key differences between press vs news release formats, timing, audience, and tone. Learn when to use each with practical examples and expert tips.

Learn whether press releases can be copied legally, including copyright and plagiarism rules, fair use guidelines, and best practices every PR professional needs to know.

Learn the key differences between press releases and press conferences with examples to choose the right format for your announcement.