A press release in SEO isn't the simple link-building gimmick it used to be. It’s now a much smarter play for building brand authority and pulling in high-quality referral traffic. A press release is no longer just a formality; it's a powerful signal to search engines that your brand is credible and has something newsworthy to say. The Evolving Role of a Press Release in SEO So, do press releases still matter for SEO? The answer is a loud and clear "yes," but the game has completely changed. The old days of blasting keyword-stuffed releases to hundreds of sketchy sites
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