Using a press release for SEO is one of the most misunderstood but powerful tools in your arsenal. It’s a classic move for getting high-quality backlinks, stamping your brand’s authority on a topic, and climbing the search rankings. A well-optimized press release isn't just a fleeting announcement; it's a permanent digital asset that turns your news into a story that both journalists and Google want to see. Why Press Releases Are a Powerhouse for SEO Let's get one thing straight: anyone who tells you press releases are "dead" is thinking about the fax machine era. The old spray-and-pray approach of
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