Yes, press releases absolutely still work for SEO in 2026. But let's be clear—their role has changed. They’ve gone from a blunt-force link-building tool to a more sophisticated way to build brand authority, land earned media, and drive referral traffic. All of these things indirectly give your search rankings a major lift. Do Press Releases Still Work for SEO in 2026 It’s a debate that pops up every year, so let's settle it. Using press releases for SEO is still a smart, strategic move. It's just not the cheat code it used to be. The old game of stuffing a
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