Key Takeaways
- PR Fire offers flexible pay-as-you-go press release distribution starting at £95 with no contracts, making it accessible for businesses of all sizes.
- The platform provides same-day distribution, custom-built journalist lists, and guaranteed publishing options on high-authority sites like AP News, Yahoo Finance, and Fox News Network.
- Customer reviews are mixed, with praise for professional service and media coverage, but complaints about inconsistent communication and occasional publishing errors.
- PR Fire serves over 10,000 businesses across industries, including law, finance, crypto, and technology, with their transparent pricing model.
- AmpiFire provides a superior alternative by creating multi-format content and distributing across hundreds of platforms, delivering significantly better ROI and long-term content strategy benefits.
What is PR Fire?
PR Fire is a UK-based press release distribution service with global reach, operating both in the UK and US markets. The platform positions itself as a flexible, contract-free alternative to traditional PR agencies, helping businesses distribute their news across targeted media networks without the hefty price tags of enterprise-level services.
Core Services
PR Fire operates on a pay-as-you-go model that allows businesses to scale their PR campaigns as needed. The platform offers both “Distribute Only” and “Write & Distribute” options, catering to companies that already have press releases ready and those that need professional writing services.
The service creates custom-built media lists based on industry preferences, geographic targeting, and content relevance. Rather than using generic distribution lists, PR Fire’s team manually curates journalist contacts to maximize relevance and potential coverage.
Target Audience
The platform serves businesses across multiple industries, including law, finance, SEO, cryptocurrency, technology, and more. From startups to established companies, PR Fire has helped over 10,000 businesses gain media coverage through their distribution network.
Why Press Releases Don’t Work Anymore
Smart Businesses Are Moving Beyond Traditional PR
• The Problem: Press releases reach one audience through one channel while your customers are everywhere online. Most get buried within days with poor ROI.
• The Solution: AmpiFire’s AmpCast creates 8 different content formats from one topic and distributes across 300+ high-authority sites including Fox affiliates, Spotify, and YouTube.
What You’ll Learn on PR Zen:
✓ Why multi-channel content delivers 10x better results than press releases
✓ How to amplify your PR efforts across multiple platforms
✓ Real case studies of businesses dominating search, social, video, and podcasts
✓ Cost-effective alternative to expensive PR agencies
Ready to Replace Press Releases? Learn the AmpiFire Method →
PR Fire Pricing & Packages
PR Fire uses a straightforward pay-as-you-go pricing model that puts businesses in complete control of their PR budget, with no long-term contracts, hidden fees, or surprises. The platform offers two main options: “Press Release Distributions” at £95 plus VAT, which includes a targeted custom-built distribution list, campaign management by a trained journalist, targeted regional media, industry-specific titles, national interest media, Google News-approved syndication, and a distribution report after the campaign.
For businesses needing writing services, the “Write and Distribution” package costs £290 plus VAT and includes everything from the basic package, plus a consultation call with a trained journalist and a professionally written press release. For regular campaigns, PR Fire offers bulk distribution bundles in 5, 10, 12, 15, and 20 press release packages starting from £400 plus VAT, with credits remaining valid for 12 months to help businesses achieve significant savings on their marketing budget.
PR Fire Reviews: What Customers Are Saying
Customer feedback for PR Fire presents a mixed picture, with generally positive experiences balanced by some notable service issues.
What Customers Like
Many clients praise PR Fire’s professional approach and results-driven service. Customers highlight the team’s ability to “get your message out to some big national publications, as well as many local outlets” without requiring constant oversight.
Users appreciate the comprehensive reporting that includes direct links to published articles and lists of contacted journalists. The platform’s ease of use and quick turnaround times receive consistent positive mentions.
Several reviews emphasize the cost-effectiveness compared to traditional PR agencies, with one client noting significant traffic increases following their campaign.
Common Complaints
Despite generally positive feedback, some customers report concerning issues:
Communication Problems: Some clients describe “a lack of attention to detail and poor communication from their team” with inconsistent responses from different managers.
Publishing Errors: Critical issues have been reported where press releases were published with errors, particularly affecting SEO-important elements like hyperlinks, without proper approval processes.
Results Variance: Some clients report paying significant fees (up to £1,500) without receiving expected distribution or coverage, leading to disputes about service delivery.
Limited Coverage in Some Markets: Particularly for specialized geographic regions, some businesses found the actual distribution didn’t match promised reach.
PR Fire Alternatives
For businesses seeking different approaches to press release distribution, several alternatives offer varying features and pricing models:
1. PR Newswire
PR Newswire provides extensive distribution networks with packages ranging from $350 to over $8,000 per release. While offering broad reach, the high costs and annual membership fees ($195–$249) make it less accessible for smaller businesses.
2. PRWeb
PRWeb offers packages from $110 to $455 per release, with graduated features including search engine optimization and industry-specific distribution. However, coverage is not guaranteed, and costs can escalate with add-on features.
3. AmpiFire
AmpiFire takes a completely different approach by transforming single topics into eight different content formats and distributing them across hundreds of high-authority platforms. Rather than just sending press releases to journalists who may or may not cover the story, AmpiFire guarantees placement and creates lasting content assets.
Is PR Fire Worth It?
PR Fire offers solid value for businesses seeking affordable, flexible press release distribution without contract commitments. The pay-as-you-go model works well for companies testing PR strategies or those with sporadic announcement needs.
For small to medium businesses, particularly in the UK market, PR Fire provides reasonable access to media outlets at competitive prices. The same-day distribution and custom journalist targeting add value beyond basic distribution services.
However, potential users should be aware of service consistency issues and ensure clear communication about expectations before committing to campaigns, especially higher-value packages.
Why AmpiFire is a Smarter Alternative
Traditional press release services like PR Fire face a fundamental limitation: they depend on journalists deciding to cover your story. Even with perfect distribution, there’s no guarantee of actual media coverage. AmpiFire solves this problem by creating eight different content formats from your single topic, including blog articles, news pieces, infographics, videos, podcasts, and social media posts. This ensures your message reaches audiences regardless of journalists interest.
Unlike hope-based PR distribution, AmpiFire guarantees placement across hundreds of high-authority platforms including Fox affiliates, MSN, Spotify, YouTube, Pinterest, and company-owned networks.
AmpiFire campaigns help businesses build organic traffic, establish brand authority, and create a comprehensive online presence. The multi-format content strategy strengthens overall marketing effectiveness, improving the performance of paid advertising and other marketing channels. Rather than hoping journalists will pick up your story, AmpiFire creates guaranteed visibility across search engines, social media, video platforms, podcasts, and news sites simultaneously. This multi-channel approach delivers measurable business growth that traditional press release services simply cannot match.
Don’t just distribute your news; transform it into a comprehensive content strategy that guarantees results across hundreds of platforms with AmpiFire.
Frequently Asked Questions (FAQ)
What industries does PR Fire serve?
PR Fire works with businesses across multiple sectors, including law, finance, technology, cryptocurrency, healthcare, hospitality, and many others. Their custom-built journalist lists can target virtually any industry.
How quickly does PR Fire distribute press releases?
PR Fire offers same-day distribution Monday through Friday for orders placed before 3 PM. The team reviews content for editorial guidelines compliance before distribution begins.
Does PR Fire guarantee media coverage?
Like most press release distribution services, PR Fire cannot guarantee that journalists will write stories about your press release. They guarantee distribution to relevant media contacts but coverage depends on editorial decisions.
Can I track the results of my PR Fire campaign?
Yes, PR Fire provides detailed distribution reports showing which journalists received your press release, open rates, and links to any published coverage.
How does AmpiFire differ from PR Fire?
Unlike PR Fire’s press release distribution, which depends on journalist coverage, AmpiFire creates eight different content formats and guarantees placement across hundreds of platforms, ensuring your content gets seen regardless of editorial decisions.
Note: Pricing and product availability mentioned in this post are subject to change. Please check the provider’s website for current pricing and information before making a purchase.
