Key Takeaways
- An effective B2B press release must answer the five W’s (who, what, where, when, why) in the first paragraph to immediately capture media attention.
- Including specific data points and metrics strengthens your B2B press release’s credibility and newsworthiness.
- The ideal B2B press release length is 400–500 words – concise enough for journalists while providing sufficient information.
- AmpiFire’s AmpCast AI goes beyond press releases by transforming a single topic into 8 content formats — from interview-style podcasts to short-form videos to news articles — and distributing them across 300+ high-authority websites.
B2B Press Releases That Get Noticed: What You Need to Know
Strategically crafted B2B press releases validate your company’s achievements, innovations, and milestones. When picked up by industry publications, they expand your reach beyond existing networks, positioning your brand as newsworthy to potential clients, investors, and partners.
A strong B2B press release leads with a clear, newsworthy headline that speaks directly to the industry it serves. It should open with a concise paragraph that answers the essential who, what, when, and why, and supports the announcement with credible data points, relevant context, and authoritative quotes from leadership.
In this guide, we’ll break down what separates forgettable announcements from press releases that earn coverage, build credibility, and drive real business outcomes.
Why Press Releases Don’t Work Anymore
Smart Businesses Are Moving Beyond Traditional PR
• The Problem: Press releases reach one audience through one channel, while your customers are everywhere online. Most get buried within days with poor ROI.
• The Solution: AmpiFire’s AmpCast creates 8 content formats (news articles, blog posts, interview podcasts, longer informational videos, reels/shorts, infographics, flipbooks/slideshows, and social posts) from a single topic and distributes them across 300+ high-authority sites, including Fox affiliates, Spotify, and YouTube.
What You’ll Learn on PR Zen:
✓ Why multi-channel content delivers 10x better results than press releases
✓ How to amplify your PR efforts across multiple platforms
✓ Real case studies of businesses dominating search, social, video, and podcasts
✓ Cost-effective alternative to expensive PR agencies
Ready to Replace Press Releases? Learn the AmpiFire Method →
Essential Components Every B2B Press Release Must Have
A successful B2B press release follows a precise structure that journalists expect and editors require. Every effective press release must open with a compelling headline that captures the essence of your announcement while incorporating keywords relevant to your industry.
This is followed by a dateline (city, state, date) that establishes context and timeliness. The lead paragraph must immediately answer who, what, where, when, and why – giving time-pressed journalists the essential information within seconds.
Here’s an overview of the essential elements of an effective B2B press release:
- A compelling, clear headline (under 100 characters).
- Dateline with location and release timing.
- Lead paragraph answering who, what, where, when, and why.
- Supporting paragraphs with context and details.
- Relevant quotes from key stakeholders.
- Boilerplate company description.
- Contact information for media inquiries.
- Call to action or availability information.
Beyond these structural elements, truly effective B2B press releases incorporate data points, industry context, and strategic quotes that enhance newsworthiness. They maintain an objective, journalistic tone while subtly positioning your announcement within broader industry trends. The most successful releases make it easy for journalists to see not just what happened, but why it matters to their readers.
B2B Press Release Templates
Having a solid template saves valuable time and ensures consistency across your press releases. Here’s a template you can customize with your specific announcement details, maintaining the structure that makes them effective for media outreach.
Product Launch Template
[CITY, STATE, DATE] – [COMPANY NAME] today announced the launch of [PRODUCT NAME], a [BRIEF PRODUCT DESCRIPTION] designed to [PRIMARY BENEFIT] for [TARGET AUDIENCE]. The new offering addresses [SPECIFIC INDUSTRY PROBLEM] by delivering [KEY FUNCTIONALITY], enabling customers to [SPECIFIC OUTCOME OR BENEFIT]. Available starting [LAUNCH DATE], [PRODUCT NAME] represents the company’s expansion into [RELEVANT MARKET SEGMENT OR CATEGORY].
[PRODUCT NAME] features [2-3 KEY FEATURES WITH BRIEF DESCRIPTIONS], developed based on extensive research with [CUSTOMER TYPE or INDUSTRY]. Early adopters have reported [SPECIFIC RESULT, IDEALLY WITH METRIC].
“[QUOTE FROM PRODUCT EXECUTIVE OR CEO about market need and how this product addresses it],” said [NAME], [TITLE] at [COMPANY].
“[QUOTE FROM BETA CUSTOMER OR INDUSTRY ANALYST providing third-party validation],” said [NAME], [TITLE] at [CUSTOMER/ANALYST COMPANY].
Pricing for [PRODUCT NAME] starts at [PRICE POINT] for [ENTRY LEVEL PACKAGE], with [ADDITIONAL TIERS OR OPTIONS] available for [LARGER OR MORE SPECIALIZED CUSTOMERS]. For more information about [PRODUCT NAME] or to schedule a demonstration, visit [SPECIFIC LANDING PAGE URL].
ABOUT [COMPANY NAME]
[Company Name, Inc.] is a [brief company description]. For more information, visit [www.company.com].
Partnership Announcement Template
[CITY, STATE, DATE] – [COMPANY A] and [COMPANY B] today announced a strategic partnership to [SPECIFIC GOAL OF PARTNERSHIP] for [TARGET CUSTOMER SEGMENT]. The collaboration combines [COMPANY A’S OFFERING/EXPERTISE] with [COMPANY B’S OFFERING/EXPERTISE] to deliver [PRIMARY VALUE PROPOSITION] to the [INDUSTRY OR MARKET].
Under the agreement, [COMPANY A] will [SPECIFIC RESPONSIBILITY OR CONTRIBUTION], while [COMPANY B] will [SPECIFIC RESPONSIBILITY OR CONTRIBUTION]. The integrated solution will be available to [CUSTOMER TYPE] starting [EFFECTIVE DATE], with [GO-TO-MARKET STRATEGY OR DISTRIBUTION DETAILS].
“[QUOTE FROM COMPANY A EXECUTIVE about strategic rationale and value],” said [NAME], [TITLE] at [COMPANY A].
“[QUOTE FROM COMPANY B EXECUTIVE about complementary capabilities],” said [NAME], [TITLE] at [COMPANY B].
The partnership comes as [RELEVANT INDUSTRY TREND OR MARKET CONDITION], creating demand for [TYPE OF SOLUTION]. Analysts project [RELEVANT MARKET STATISTIC OR FORECAST] in this sector by [TIMEFRAME], positioning [BOTH COMPANIES] to capitalize on [SPECIFIC OPPORTUNITY].
ABOUT [COMPANY NAME]
[Company Name, Inc.] is a [brief company description]. For more information, visit [www.company.com].
Example of a B2B Press Release
In the press release below, Aurito and Payly announce the introduction of Buy Now, Pay Later options, giving B2B customers more flexibility to purchase the company’s products.
The headline effectively grabs attention by pairing two recognizable brand names with a clear value proposition. Overall, the release follows strong press release conventions by front-loading the most newsworthy details in the opening paragraph, then expanding into the broader industry context of evolving B2B procurement expectations and the specific financial pain points this collaboration is designed to solve.
Here’s an excerpt from the press release:
Aurito and Payly to Transform B2B Procurement with “Buy Now, Pay Later” Plans
Maryland, Feb. 1, 2025 — Aurito has announced a strategic partnership with Payly to launch flexible Buy Now, Pay Later payment solutions across its E-Shop
This partnership gives business customers the ability to acquire top-tier hardware right away without compromising their cash flow flexibility. With Net-30-day terms or 3-month payment plans, Aurito is reshaping how businesses handle B2B procurement — making it easier for companies to stay nimble and grow their IT operations on their own terms.
As more B2B purchasing moves online, businesses expect the same smooth, consumer-grade buying experience they get anywhere else. Aurito understands that steep upfront price tags can hold companies back from investing in the infrastructure they need. The integration with Payly removes that obstacle — giving clients access to flexible payment options through a quick, simple approval process so they can upgrade without the financial friction.
“The Aurito Business E-Shop isn’t just another online store — it’s a tool built to help SMBs grow,” said Sarah Williams, Director of Digital Marketing at Aurito. “We’ve paired a streamlined, all-in-one purchasing experience with Payly’s flexible payment options so businesses can invest in the hardware they need now without tying up the cash flow they depend on to expand.”
Charles Grace, Co-founder and Co-CEO of Payly, said: “For modern businesses, the ability to ‘Grow First, Pay Later’ is a competitive edge that fuels growth on both sides of the transaction.”
To learn more about Payly’s “Buy Now, Pay Later” programs, visit our “Buy Now, Pay Later” Solutions page here: https://Aurito.gm/buy_now_pay_later
To explore our range of products with flexible payment terms, visit Aurito’s e-shop: https://Aurito.gm/buy_now_pay_later
About Aurito
Aurito is a global leader in content creation tools and business solutions. It operates in more than 50 locations worldwide. Its extensive product range has earned recognition across markets worldwide.
About Payly
Payly is a fintech company at the forefront of B2B payments. With a focus on flexibility, convenience, and security, Payly is redefining how businesses pay, both online and in person. To learn more about Payly’s “Buy Now, Pay Later” programs, visit our dedicated page here:https://www.Payly.ai/
Expert Tips: Make Your Next B2B Press Release Stand Out
The most effective press releases incorporate strategic elements that capture attention and convey credibility.
Here are some tips to help your press release rise above the noise while maintaining the professional standards expected in B2B communications.
Data-Driven Content: Add Numbers That Matter
Include relevant metrics throughout your press release, not just in a single statistic but woven strategically into multiple sections.
When selecting metrics, prioritize those that demonstrate external impact rather than internal achievements. Media outlets care more about how your news affects customers, markets, or industries than about your company’s internal goals.
Quote Selection: Choosing the Right Executive Voice
Choose executives whose perspectives add genuine value to the announcement, typically the CEO for major company news, product leaders for launches, or department heads for specialized announcements. Avoid the common mistake of automatically defaulting to the CEO for every release, regardless of relevance.
SEO Optimization Without Sacrificing Readability
While press releases must be discoverable by search engines, their primary audience remains human readers – specifically journalists and editors with highly developed content filters.
Incorporate 1–2 relevant keywords naturally in your headline, opening paragraph, and one subheading, but prioritize clarity and news value above all.
Amplify Your Reach with AmpiFire’s AmpCast
Even the most perfectly written B2B press release has a built-in limitation. It’s one piece of content, in one format, competing for attention in an increasingly noisy digital environment.
AmpiFire’s AmpCast AI replaces the outdated single-channel press release approach entirely by transforming your announcement into 8 distinct content formats, including news articles, blog posts, interview podcasts, longer informational videos, reels/shorts, infographics, flipbooks/slideshows, and social posts. It then distributes all of them across 300+ high-authority platforms where your target audience is already paying attention.
Instead of a one-and-done announcement that fades within days, AmpCast creates a web of content that continues to surface across search engines, social platforms, video sites, and podcast directories, building compounding visibility over time.
For B2B companies, where purchase decisions involve multiple stakeholders and lengthy evaluation cycles, that kind of consistent, multi-platform presence builds the trust B2B buyers need before committing.
Ready to Go Multi-Channel? Try the AmpiFire Method →
Frequently Asked Questions (FAQs)
How long should a B2B press release be?
The ideal B2B press release length is 400–500 words (approximately one page). This length provides sufficient detail while respecting journalists’ time constraints. If your announcement involves complex technical information, you can extend it to a maximum of 600 words, but remember that longer releases are often cut off at the bottom when published.
When is the best time to distribute a B2B press release?
Optimal distribution timing falls between Tuesday and Thursday mornings, 8:00–10:00 AM in your target media’s time zone. For maximum visibility, schedule releases for non-competing news cycles by researching industry event calendars and competitor announcement patterns.
Should I include pricing information in my product launch press release?
Include pricing information in B2B product launch press releases when it strengthens your news value – particularly when highlighting competitive advantage, innovative pricing models, or exceptional value.
How many quotes should I include in a B2B press release?
Include 1–2 quotes in standard B2B press releases to maintain appropriate length while adding valuable perspective. For major announcements like mergers, acquisitions, or significant partnerships, you may include up to three quotes – typically one from each organization involved and possibly a third from an industry analyst or customer.
How does AmpiFire’s AmpCast outperform traditional B2B press releases?
AmpiFire’s AmpCast AI outperforms press release distribution by automatically converting your announcement into multiple content formats that reach audiences across diverse channels.
Unlike traditional wire services that simply distribute text to journalists’ inboxes, AmpCast creates podcasts, videos, blog posts, and news articles from your core content, placing each format on relevant platforms where your target audience already consumes information.
*Disclaimer: Results may vary based on individual circumstances, business type, and content strategy. The time savings and outcomes mentioned are based on typical user experiences and are not guaranteed. For specific pricing and service details, please visit AmpiFire.
