Key Takeaways
- EIN Presswire is an affordable, user-friendly press release service best suited for small to medium-sized businesses seeking targeted distribution without complex features.
- PR Newswire offers extensive media reach, advanced multimedia options, and premium targeting, making it ideal for larger enterprises with bigger budgets.
- EIN Presswire provides tiered pricing starting at $149 for a basic release with moderate distribution, while PR Newswire’s pricing begins around $805 and can increase significantly with multimedia add-ons.
- Choosing between EIN Presswire and PR Newswire depends on your business size, budget, and whether you need broad reach or focused, niche targeting.
- For sustained, amplified visibility beyond traditional press releases, AmpiFire transforms one topic into multiple content formats distributed across 300+ high-authority sites, delivering steady website visitors and trackable business growth while managing the entire process for you.
What is EIN Presswire?
EIN Presswire is a user-friendly press release distribution service designed mainly for small to medium-sized businesses and organizations. It offers affordable pricing and a straightforward platform that enables quick publishing of press releases.
EIN Presswire distributes content to various news sites and niche outlets, providing access to a respectable but somewhat limited distribution network. This makes it a solid choice for companies on a budget seeking targeted audience reach without the complexity of larger platforms.
EIN Presswire Pros
- Offers affordable pricing options ideal for smaller budgets
- Provides effective targeting capabilities for niche markets
- Features a straightforward, easy-to-use interface
- Well-suited for businesses focusing on specific, targeted audiences
EIN Presswire Cons
- Has a smaller overall distribution network compared to major competitors
- Customer support options are more limited than those offered by larger services
Why Press Releases Don’t Work Anymore
Smart Businesses Are Moving Beyond Traditional PR
• The Problem: Press releases reach one audience through one channel while your customers are everywhere online. Most get buried within days with poor ROI.
• The Solution: AmpiFire’s AmpCast creates 8 different content formats from one topic and distributes across 300+ high-authority sites including Fox affiliates, Spotify, and YouTube.
What You’ll Learn on PR Zen:
✓ Why multi-channel content delivers 10x better results than press releases
✓ How to amplify your PR efforts across multiple platforms
✓ Real case studies of businesses dominating search, social, video, and podcasts
✓ Cost-effective alternative to expensive PR agencies
Ready to Replace Press Releases? Learn the AmpiFire Method →
What is PR Newswire?
PR Newswire is one of the oldest and most widely recognized press release distributors globally. It primarily serves larger businesses and enterprises looking for extensive reach and high-impact placement. PR Newswire offers an extensive distribution network, including top-tier media outlets, journalists, industry-specific channels, and international platforms.
Its services include multimedia options such as images and videos, detailed analytics, and premium targeting capabilities. However, its pricing and complexity can be challenging for smaller businesses.
PR Newswire Pros
- Boasts an extensive distribution network with strong media reach
- Maintains high credibility and recognition among journalists and media outlets
- Offers advanced multimedia options to enhance press releases
- Provides robust customer support resources
PR Newswire Cons
- Comes with higher costs compared to many competitors
- Pricing structure can be complex and potentially confusing for new users
Pricing Comparison: PR Newswire vs EIN Presswire
Press release distribution costs vary widely between providers. Here’s a quick look at pricing based on available data.
EIN Presswire Pricing
EIN Presswire offers tiered plans to fit different needs:
- Basic ($149): One release, up to 700 words, supports 1 image and 1 video, and includes basic targeting and distribution through AP News, Google News, and EIN’s partners.
- Pro+ ($499): Includes 5 releases plus 2 bonus releases, each up to 1,000 words, supports 3 images, and offers expanded targeting and wider distribution including Bloomberg Terminals and Benzinga.
- Corporate ($999): For high-volume users, includes 20 releases up to 2,500 words each, supports 5 images, and offers premium indexing and broad media reach, reducing cost per release significantly.
PR Newswire Pricing
PR Newswire provides a broad media reach but at a premium. A basic release up to 400 words starts around $805, with an extra $245 charged for every additional 100 words.
Multimedia additions like videos or images can cost thousands more, up to $3,253 for video and around $495 for a logo. While there’s no membership fee, these extras make PR Newswire a costly option, especially for frequent or long releases.
EIN Presswire vs PR Newswire vs Ampifire Comparison Table
Choosing the right press release distribution service depends on your business needs, budget, and desired reach. The table below highlights the main differences between EIN Presswire and PR Newswire to help you make an informed decision.
| Feature | EIN Presswire | PR Newswire | AmpiFire |
| Target Audience | Small to medium businesses, budget-conscious. | Larger businesses, enterprises needing wide reach. | Businesses, agencies, e-commerce, and brands seeking multi-channel content amplification. |
| Distribution Network | Moderate, includes niche outlets and partners. | Extensive, includes top-tier media and international outlets. | 300+ high-authority sites including news, social, video, podcasts, blogs, and niche networks. |
| Ease of Use | Straightforward, user-friendly platform. | More complex interface, suited for advanced PR teams. | Simple 3-step workflow: research, content creation, and distribution. |
| Multimedia Support | Supports images and videos (limited). | Advanced multimedia options (videos, images, logos). | Multimedia included by default: articles, infographics, slideshows, videos, podcasts, social posts. |
| Customer Support | Limited compared to bigger providers. | Robust customer support and resources. | Editorial support, training, and white-label agency options. |
| Pricing (Basic Release) | Starts at $149 for one release (up to 700 words). | Starts around $805 for 400 words. | DIY ($397) or AI AmpCast ($495+), plus $27/month for unlimited AI content and distribution. |
| Additional Costs | Tiered plans with volume discounts. | Extra $245 per 100 words over limit; multimedia can cost thousands. | No extra cost; all multi-format content included in plan. |
| Targeting Options | Basic to advanced targeting (industry, country). | Premium targeting capabilities. | Syndication to relevant high-authority platforms; optional niche targeting (finance, crypto, health). |
| Best For | Businesses seeking affordable, targeted distribution. | Enterprises needing broad, high-impact exposure. | Building brand authority, organic traffic, and multi-channel visibility. |
Note: Pricing and/or product availability mentioned in this post are subject to change. Please check the retailer’s website for current pricing and stock information before making a purchase.
Alternatives to EIN Presswire & PR Newswire
While EIN Presswire and PR Newswire are popular choices, several other platforms offer distinct advantages depending on your needs and budget.
1. PRWeb
PRWeb is a cost-effective solution designed for small businesses and startups. It distributes press releases across various online news sites and industry platforms, with built-in social media sharing to expand reach.
Though affordable and easy to use, PRWeb’s media coverage is more limited, and it doesn’t provide direct access to journalists or detailed analytics. Starting at about $110 per release, it’s suitable for those prioritizing budget over extensive reach.
2. eReleases
eReleases offers a more personalized service with human review to ensure quality. Partnering with PR Newswire gives access to major media outlets and a broad audience.
This hands-on approach is great for businesses wanting thorough coverage and quality assurance, though it comes at a higher price point, starting around $399 per release, and may involve slower turnaround times.
3. Newswire.com
Newswire.com strikes a balance between price and reach, with no word count limits and distribution to major news and financial platforms. It includes useful tools like media monitoring and analytics, helping businesses measure their PR impact.
However, its overall media reach is not as extensive as top-tier services, and pricing begins at about $349 per release.
Which Service is Best for You?
Choosing between EIN Presswire and PR Newswire depends on your specific needs:
When to Choose EIN Presswire
EIN Presswire is ideal for small to medium-sized businesses seeking an affordable and easy-to-use platform. It works well if you want targeted distribution without the complexity or high costs of larger services. This makes it perfect for companies focused on niche audiences or managing limited marketing budgets.
When to Choose PR Newswire
PR Newswire suits larger businesses or enterprises that need wide-reaching exposure through top-tier media outlets. If your campaigns demand advanced multimedia options, detailed analytics, and premium targeting, and your budget allows for a premium service—PR Newswire is a strong choice for high-impact visibility and credibility.
Boost Visibility with Multi-Channel Content
While press releases remain important, today’s most effective strategies use multi-channel content amplification. Services like AmpiFire convert your message into various formats and distribute them across hundreds of authoritative platforms.
This helps your content reach audiences wherever they engage, helping more people see and interact with your brand beyond traditional press release distribution.
Why Choose AmpiFire for Content Amplification
Traditional press release services often deliver just a short-term boost in visibility. Once the initial release is published, the audience moves on, and the impact quickly fades.
AmpiFire changes this by offering a full content distribution system that creates long-lasting website traffic, wider brand recognition, and trust.
Here’s how AmpiFire works: it takes a single topic, like a press release or product announcement, and transforms it into eight different content formats, including:
- A professionally written news article
- An SEO-optimized blog post
- An engaging video with voiceover
- A visually compelling slide deck
- A branded infographic
- A podcast or audio snippet
- A news article featured on mainstream platforms
- Social media posts tailored for channels like LinkedIn and X
All this content is then distributed across 300+ platforms, such as news wires, blogs, video channels, podcast directories, and high-authority sites. This wide-ranging presence helps your brand get discovered repeatedly across search engines, social media, and niche platforms, without the need for ongoing advertising spend.
Plus, AmpiFire manages the entire process for you. Their in-house team handles research, content creation, and distribution, so you don’t have to worry about writing or posting. This lets you focus on growing your business while enjoying measurable, amplified content visibility at scale.
Ready to turn your story into unstoppable growth? Learn how AmpiFire can multiply your brand’s reach effortlessly.
Frequently Asked Questions (FAQ)
Which service is better for a small business on a tight budget?
EIN Presswire is generally better for small businesses due to its lower pricing and simpler platform. It offers effective niche distribution without large upfront costs.
How does pricing compare between EIN Presswire and PR Newswire?
EIN Presswire’s pricing starts lower and charges based on word count and region, while PR Newswire requires a higher investment with fees that cover wide geographic reach, multimedia, and analytics.
How does multimedia content impact press release effectiveness?
Including images, videos, or infographics can significantly increase engagement, making your release more attractive to journalists and audiences, a feature more fully supported by PR Newswire.
Are press releases still relevant in today’s marketing?
Yes, press releases are still relevant in today’s marketing but they work best as part of a broader multi-channel content marketing strategy that includes blogs, social media, video, and podcasts.
What types of content formats does AmpiFire create?
AmpiFire creates 8 different content formats which are news articles, blog posts, slideshows, infographics, long- and short-form videos, interview-style podcasts with realistic AI voices, and social media posts.
