Key Takeaways
- Use press releases to announce accounting firm partner hires, office openings, service launches, or awards that build credibility and attract local media attention.
- Structure every release the same way: specific headline, dateline, lead paragraph (who/what/when/where/why), supporting details with a quote, a firm boilerplate, and contact information.
- Keep your release under 500 words, lead with the news in sentence one, include one specific quote from leadership, and end with a clear call to action.
- Do not rely on a single press release channel; distribute content across search, social media, video, and podcasts to reach clients where they already spend time.
- AmpiFire turns one announcement into eight content formats and sends them to 300+ high-authority platforms: search, social, video, and podcasts, in one workflow.
Getting Your Accounting Firm’s News in Front of the Right People
An effective accounting firm press release follows six parts: a specific headline, a dateline, a lead paragraph answering who, what, when, where, and why, supporting details with a quote, a firm boilerplate, and contact information.
Accounting firms use press releases to announce new hires, expanded services, office openings, and awards, and a well-written one can build credibility with prospects and attract attention from local media. The format does have real limitations, though: most releases get published on a single newswire, reach a narrow audience, and lose visibility within days.
Writing a solid press release remains a useful skill, even as distribution methods continue to evolve. Below you will find real examples of accounting firm press releases, a step-by-step breakdown of how to write one effectively, and an explanation of why distributing content across multiple channels delivers stronger, longer-lasting results for firms that want to grow their client base.
Why Press Releases Don’t Work Anymore
Smart Businesses Are Moving Beyond Traditional PR
• The Problem: Press releases reach one audience through one channel, while your customers are everywhere online. Most get buried within days with poor ROI.
• The Solution: AmpiFire’s AmpCast creates 8 content formats (news articles, blog posts, interview podcasts, longer informational videos, reels/shorts, infographics, flipbooks/slideshows, and social posts) from a single topic and distributes them across 300+ high-authority sites, including Fox affiliates, Spotify, and YouTube.
What You’ll Learn on PR Zen:
✓ Why multi-channel content delivers 10x better results than press releases
✓ How to amplify your PR efforts across multiple platforms
✓ Real case studies of businesses dominating search, social, video, and podcasts
✓ Cost-effective alternative to expensive PR agencies
Ready to Replace Press Releases? Learn the AmpiFire Method →
What a Strong Accounting Firm Press Release Includes
Every effective press release follows a predictable structure. For accounting firms, the format stays the same regardless of the announcement type. Here is what to include:
- Headline: A clear, specific summary of the news. “Smith & Associates Adds Tax Advisory Services for Small Businesses” is far stronger than “Accounting Firm Announces New Services.” Specificity attracts readers.
- Dateline: The city and date of the announcement.
- Lead paragraph: Answer the who, what, when, where, and why in the first two to three sentences. Journalists and readers decide whether to continue based on this section alone, so make every word count.
- Supporting details: Add context, a quote from firm leadership, and relevant background information. Keep paragraphs short and focused on one point each.
- Boilerplate: A brief “About” section describing your firm’s size, specialties, location, and years in operation.
- Contact information: A name, phone number, and email address for media inquiries.
Accounting Firm Press Release Examples
1. New Partner Announcement
FOR IMMEDIATE RELEASE
Contact: Sarah Nguyen | (512) 555-0192 | media@johnsonleecpas.com
Headline: Johnson & Lee CPAs Welcomes Maria Chen as New Managing Partner
Lead: Johnson & Lee CPAs announced today that Maria Chen, CPA, has joined the Austin, Texas-based firm as Managing Partner. Chen brings 15 years of corporate tax planning experience and will lead the firm’s expansion into advisory services for tech startups.
Body: Chen previously served as Senior Tax Director at a Big Four firm, where she specialized in tax strategy for venture-backed SaaS and fintech companies. At Johnson & Lee, she will head a new practice group focused on early- to growth-stage technology businesses.
Quote: “Maria’s background in working with high-growth companies makes her the right person to help us serve Austin’s growing tech community,” said David Lee, founding partner.
Call to Action: Schedule a complimentary consultation at www.johnsonleecpas.com or call (512) 555-0100.
Boilerplate: Johnson & Lee CPAs has provided tax, audit, and advisory services to businesses in Central Texas since 2005, serving over 500 clients across multiple industries.
2. Office Expansion
FOR IMMEDIATE RELEASE
Contact: Patricia Morales | (303) 555-0447 | press@greenfieldaccounting.com
Headline: Greenfield Accounting Opens Second Office in Denver Metro Area
Lead: Greenfield Accounting announced the opening of its new Lakewood, Colorado office on March 15, expanding to meet rising demand from small-business clients in Denver’s western suburbs. The location at 8200 West Alameda Avenue will be staffed by six CPAs and three support professionals.
Body: The expansion follows a 38 percent increase in client inquiries from Jefferson County over the past two years. The new office offers the firm’s full range of services, including tax planning, bookkeeping, payroll, and business consulting. An open house with free walk-in consultations will be held on March 15, 10:00 a.m.–2:00 p.m.
Quote: “We kept hearing from business owners that they wanted a local firm they could walk into,” said Managing Partner Robert Greenfield. “This office is our answer to that.”
Call to Action: Book an appointment at www.greenfieldaccounting.com/lakewood or call (303) 555-0450.
Boilerplate: Greenfield Accounting is a Denver-based full-service accounting firm serving small and mid-sized businesses since 2011, specializing in tax strategy, bookkeeping, and financial consulting.
3. Award or Industry Recognition
FOR IMMEDIATE RELEASE
Contact: James Whitfield | (704) 555-0318 | jwhitfield@apexfinancialgroup.com
Headline: Apex Financial Group Named “Best Accounting Firm” by Charlotte Business Journal
Lead: Apex Financial Group has been named Best Accounting Firm in the Charlotte Business Journal’s 2025 Best in Business Awards, selected by an independent panel based on client satisfaction, revenue growth, and community involvement.
Body: Apex was recognized for a 96 percent client retention rate and a pro bono program that has provided free financial planning to over 120 minority-owned businesses since 2022. The firm was previously a finalist for the same honor in 2023.
Quote: “Earning this recognition affirms that doing right by our clients and our community isn’t just the ethical path; it’s also good business,” said CEO Linda Forsythe.
Call to Action: Learn more or schedule a consultation at www.apexfinancialgroup.com or call (704) 555-0300.
Boilerplate: Apex Financial Group is a Charlotte-based accounting and advisory firm offering tax planning, audit, and wealth management services to businesses and individuals throughout the Carolinas since 2009.
4. New Service Launch
FOR IMMEDIATE RELEASE
Contact: Danielle Park | (617) 555-0263 | dpark@brightoncpagroup.com
Headline: Brighton CPA Group Launches Virtual CFO Services for E-Commerce Businesses
Lead: Brighton CPA Group today launched a Virtual CFO service tailored for e-commerce businesses generating $500,000 to $5 million in annual revenue. The subscription-based service includes monthly financial reporting, cash flow forecasting, and strategic tax planning starting at $1,200 per month.
Body: Each engagement provides a dedicated e-commerce CPA, real-time KPI dashboards, inventory cost analysis, and revenue reconciliation across platforms, including Amazon, Shopify, and Etsy. The service targets online retailers who have outgrown basic bookkeeping but aren’t ready for a full-time CFO hire.
Quote: “We kept seeing talented entrepreneurs leave money on the table because of financial blind spots a great CFO would have caught early,” said Managing Partner Alan Tran.
Call to Action: Book a free 30-minute consultation at www.brightoncpagroup.com/virtualcfo or email virtualcfo@brightoncpagroup.com.
Boilerplate: Brighton CPA Group is a Boston-based accounting firm specializing in tax and financial strategy for e-commerce and digital businesses, serving clients nationwide since 2014.
Writing Tips for Accounting Firm Press Releases
Structure is only half the equation. How you write the press release determines whether anyone reads past the headline. Here are practical steps to follow:
- Lead with the news itself. Your first sentence should contain the announcement. Save the firm’s history and background context for later paragraphs.
- Use plain language. Avoid jargon like “synergistic solutions” or “holistic financial paradigms.” Write the way you would explain the news to a friend over coffee.
- Stay under 500 words. Journalists and online readers scan press releases quickly. Shorter, focused releases with clear takeaways get more pickup than long, dense ones.
- Include one strong quote. A quote from a partner or senior team member adds a human element. Make it specific to the announcement rather than a generic statement about your firm’s values.
- Add a clear call to action. Tell the reader what to do next: visit your website, schedule a consultation, or attend an open house event.
- Proofread everything twice. Errors in a press release from an accounting firm are especially damaging to credibility. Double-check all numbers, names, dates, and financial figures.
- Time your release carefully. Send press releases on Tuesday through Thursday mornings for the best chance of media pickup. Avoid Fridays, weekends, and holidays.
- Include a high-resolution headshot or logo. Media outlets are more likely to run your story if you provide ready-to-use visual assets alongside the text.
How AmpiFire Helps Accounting Firms Reach More Clients
While a press release can generate brief local coverage, its reach is typically narrow and short-lived. Most disappear from search results within weeks and rarely produce lasting leads. The reality is that potential clients are spread across many platforms: some search for a local CPA on Google, others rely on social media recommendations, and many consume content through video or podcasts. A single press release on a single channel can’t reach all of them.
At AmpiFire, we built our platform to solve exactly that. Our AmpCast AI system turns a single topic into eight content formats: news articles, blog posts, infographics, slideshows, long-form videos, short-form reels and shorts, podcasts, and social media posts, then distributes them across 300+ high-authority sites including Fox affiliates, Spotify, Apple Music, YouTube, and Pinterest, as well as directly to your firm’s social media profiles.
For accounting firms, this means your announcement about a new partner, expanded service, or office opening reaches potential clients on the platforms they actually use. Because content marketing compounds over time, an ongoing AmpiFire strategy delivers stronger returns month after month, faster and more cost-effectively than an in-house marketing team or separate agencies.
Ready to Go Multi-Channel? Try the AmpiFire Method →
Frequently Asked Questions (FAQs)
How long should an accounting firm’s press release be?
Most effective press releases fall between 300 and 500 words. Lead with the most important information, keep the language clear, and cut anything that does not directly support the main announcement. Shorter releases tend to get more media attention and reader engagement.
When should an accounting firm send a press release?
Send a press release for significant firm news: a new partner hire, office opening, major award, merger, or new service launch. Routine updates, such as minor staffing changes or internal policy adjustments, usually do not require a formal press release.
Can a small accounting firm benefit from press releases?
Yes. Small firms can use press releases to build local credibility and attract coverage from community media outlets. Firms get better results when they have real news to share and put it in front of the right audience through the right channels.
Do press releases help with search engine rankings?
A single press release has minimal long-term impact on search rankings on its own. Strategies that place your content across multiple platforms in various formats tend to generate more consistent visibility in search results and on social media over time.
What makes AmpiFire different from a traditional press release service?
AmpiFire creates 8 content formats from a single topic and distributes them simultaneously across 300+ high-authority sites. This multi-channel approach helps accounting firms reach audiences on search, social media, video, and podcasts, giving your firm far greater exposure than a one-time press release distribution.
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