How To Write A Language School Press Release? Sample Template & Example

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Learning languages might well come naturally to you, but chances are you can’t say the same about marketing skills. Are you struggling to find ways to get the word out about your new courses, learning programs and enrollment initiatives?

The good news, however, is that your way with words can be used to transform the fortunes of your language school. By learning a simple formula for creating effective press releases, your school or learning center can reach more prospective students and turn marketing into a cost-effective certainty for expansion.

You’re not alone in struggling to get your business noticed online amid the thousands of education providers online today. If those pay-per-clicks just aren’t translating into increased admissions like you thought they would, and your Facebook ads get swallowed up in the tide of increasing competition – help is at hand! Read on to learn how the solution is already at your fingertips and, best of all, it won’t cost you a thing.

language school press release writing sample
A press release can be both fun and challenging. If you want to write an effective press release, be sure to include newsworthy, timely, and interesting information.

Press releases have been a mainstay of news and marketing since the advent of print media, but many schools don’t realize how crucial they still are to getting their programs noticed online.

What if there was a tried and tested method you could use to write your own newsworthy press releases for your language school? If you’d like to get blanket coverage on major national news channels and rank highly in local directories and organic Google searches, the guide below can help you do just that.

By following a simple template that guarantees an increase in your traffic and conversion rates, you can enjoy the kind of attention that is normally the preserve of major colleges and schools.

Here’s a winning formula to use to craft your very own language school press release.

Your Press Release for a language school should include the following information:

  • Catchy headline: Identify your niche, keywords, target locations and include words like ‘launched’, ‘released’ or ‘updated’ to ensure syndication services will class your press release as newsworthy.
  • Company website URL Link: Make sure it’s working!
  • Details about your language school: Your syllabus, graduate news, or course dates.
  • Quote from students or teaching staff. (Recommended)
  • Dateline: What’s being launched and when.
  • Relevant Image: School logo, current students or an owner portrait. (Recommended)
  • Boilerplate: Contact and general school information.


Here is a sample press release for a language school, showing you how to write one like a pro.

Adelaide Arabic School Launched 12 Module Introductory Reading Arabic Language Course

Adelaide, South Africa, Release: February 25, 2022. For Immediate Release

The Arabic School, language learning specialists based in Adelaide, South Australia, has launched an updated version of its ‘Reading Arabic’ course. The launch offers attendees a comprehensive learning foundation of the Arabic language, from study of the Arabic alphabet to pronunciation and vowel placement.

More details can be found here:

The updated course offers a range of educational resources including an online video library which features hundreds of self-paced tutorials. The school’s website offers students access to their community of learners as well as dedicated support and certification upon completion of each module.

According to Today Translations, the Arabic language is spoken by over 200 million people in 28 countries stretching from Africa to the Middle East. While Modern Standard Arabic remains consistent across national boundaries in its written form, each Arab country has its own dialects.

Reading Arabic is delivered over 12 modules along with an introductory tutorial. These include learning the Arabic alphabet, short and long vowels, as well in-depth study of diacritics and emphasis denoted by the signs and symbols of Shaddah, Tanween, Sukon, Taa Marbuta, Mad-dah and Alif Maqsoorah.

The course is delivered entirely online and is currently available at a discounted rate of $149. The course requires no previous learning or understanding of Arabic and provides a comprehensive introduction to this rich, historical language.

The school also offers complimentary access to a podcast series, exploring famous literature from the Arabic tradition.

The Arabic School is led by course instructor Adil Abd Al-Rashid, a teacher with over 16 years of experience delivering Arabic language education to primary and secondary level pupils, as well as adult learners.

A spokesperson says, “We are building more online courses and services. Add your email to the mailing list to get the latest updates.”

With the launch of the updated Reading Arabic course, The Arabic School continues to make language education accessible and affordable for all.

For more information, please visit

As you can see, the press release format is simple, concise and contains all of those necessary elements mentioned in the bullet point guide.

You should keep the tone formal and avoid using first or second person language. If your piece reads like a sales letter, it is likely to be rejected by the syndication services.


By following this proven formula, you can be churning out high-quality press releases of your own in no time.

Get started today with our free press release template and watch your language school go from strength to strength!

[Headline Of The Press Release]

[City] [State} Release Date: [“For Immediate Release” or a concrete date]

[Summary Section: Briefly describe your announcement]

[Insert a quote from a school representative related to the news]

[Write an additional paragraph to provide more details about the announcement: try to respond to all relevant W-questions (where, what, why, when, who)]

[Insert another quote or another section with details about the school]

[Include a call to action and an URL address where the reader can find more information about the news]

[Boilerplate message about the school: insert the following information
Contact info:

Do you want your digital marketing to generate bigger results?

Discover AmpiFire and get your content published on more sites, in more ways, than old-fashioned Press Releases. Get seen on Google News, YouTube, SlideShare, Apple Podcasts and many more…

Click Here To Learn More

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  • Thula Chelvan

    Thula is a seasoned content expert who loves simplifying complex ideas into digestible content. With her experience creating easy-to-understand content across various industries like healthcare, telecommunications, and cybersecurity, she is now honing her skills in the art of crafting compelling PR. In her spare time, Thula can be found indulging in her love for art and coffee.

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