How to Submit a Press Release to Vancouver Sun & Get Backlinks

Getting a press release published on the Vancouver Sun can help your business reach new heights! Learn to leverage their popularity in our handy guide.

Vancouver Sun Press Release vs. Submitting a News Story Tip

Vancouver Sun is not just another name in the media landscape. Established in 1912, it has long been the trusted voice for news in British Columbia. Most importantly, it caters to an audience that demands quality, well-researched information. With millions of monthly visitors and a strong local and national focus, it’s no wonder businesses and individuals alike aim to get their stories featured on this platform. Below is some key information for the website:

Newspaper:Vancouver Sun
Type:Daily Print
Target Audience:National – Demands quality, well-researched information
Coverage:News, World News, Sports, Business, Health
Online Presence:Yes
Similarweb and other online tools help you understand and visualize the reach of sites like the Vancouver Sun.

Understanding the Difference: Press Release vs. News Submission

When you’re eager to share your story with Vancouver Sun’s vast readership, it’s crucial to understand the difference between two primary methods of communication: submitting a press release and sending a news story tip.

  • Press Release Submission: This is a formal, written communication detailing a particular event, product launch, or any notable happenings related to your business or entity. Press releases are designed to be easily digestible, providing journalists with every detail they might need. When you submit a press release directly to Vancouver Sun, you’re hoping for it to be published largely as it’s presented.
  • News Submission (or News Tip): On the other hand, a news submission is more of a hint or a lead. It’s an informal way of saying, “Hey, here’s something that might interest you.” You’re not providing the full story but instead nudging journalists in a particular direction. News submissions give journalists the freedom to delve deeper, craft the story in their tone, and ensure it aligns with Vancouver Sun’s editorial style.

To sum it up, when aiming to make a splash on Vancouver Sun, it’s vital to discern between a direct press release submission and a news story tip. Choose wisely based on your intent and the message you want to convey. And always, always keep the Vancouver Sun audience in mind.

How to Contact Vancouver Sun to Feature Your Story

When reaching out to Vancouver Sun, the first step is introducing yourself in a professional and engaging manner. This isn’t just about stating who you are but also about quickly establishing why your story matters. It’s critical to determine the best way to contact the Vancouver Sun prior to writing your press release.

Contact Information for Vancouver Sun

Additionally, you can submit your press release directly to the Vancouver Sun by sending it to [email protected].

You ca also submit your press release or news tip to the editorial team through their Contact Page.

The Do’s and Don’ts of Contacting Vancouver Sun


  • Be Precise: Get straight to the point. Describe your story or the event you’re pitching in clear, straightforward language.
  • Show Relevance: Explain why your story is a good fit for Vancouver Sun’s readership. Is it a local event, a breakthrough in a relevant industry, or something that impacts the community?
  • Provide Supporting Materials: If you have photos, videos, or other multimedia, mention their availability. Don’t attach large files in the initial email, but be ready to provide them upon request.


  • Overwhelm with Details: While details are important, too many can bury your story’s lead. Stick to the captivating elements of your story.
  • Be Generic: Avoid sending a blanket pitch that feels like it’s been sent to numerous publications. Customize your introduction to align with Vancouver Sun’s style and readership.
  • Neglect Follow-Up: If you don’t hear back immediately, don’t be afraid to send a polite follow-up after a week or so. But remember, persistence is key; pestering is not.

In conclusion, effectively contacting Vancouver Sun to feature your story involves a blend of professionalism and strategic communication. Adhering to the do’s and don’ts while presenting a compelling narrative will increase your chances of gaining the spotlight in this prestigious publication.

How to Submit a Press Release & Publish Directly on Vancouver Sun

Submitting a press release to Vancouver Sun is straightforward but requires attention to detail. First, ensure your press release is newsworthy, well-written, and adheres to the Sun’s style and focus.

The Guide to Submission

  1. Craft Your Release: Start with a compelling headline, a succinct opening paragraph summarizing the news, and detailed body text with quotes and necessary facts. Include a ‘boilerplate’ – a short paragraph about your company at the end.
  2. Contact the Right Department: Vancouver Sun divides its news into sections such as local news, business, national, etc. Send your release to the department most relevant to your story. This approach increases the likelihood of it being noticed.
  3. Follow Submission Guidelines: Visit the Vancouver Sun’s official website for their press release submission guidelines. Adhering to these guidelines is crucial for acceptance.

Leveraging AmpiFire for Distribution

While direct submission is key, platforms like AmpiFire can play a vital role in distributing your press release. AmpiFire specializes in amplifying online presence, and though it’s not the only tool out there, it certainly simplifies the process of getting your press release across various platforms, including prestigious ones like Vancouver Sun. This wider distribution can magnify your reach and influence. Learn more about AmpiFire by visiting their official site!

AmpiFire 2.0
AmpiFire takes your normal press release and converts it into multiple formats. Then, it distributes your content to many high-authority sites.

Using AmpiFire or similar platforms, combined with a direct approach to Vancouver Sun, maximizes your chances of getting noticed and enhancing your business’s profile in the public eye.

How to Get a Backlink from Vancouver Sun

Before diving into getting a backlink from Vancouver Sun, let’s clear up what a backlink is. Simply put, a backlink is a link from one website to another. When a website like Vancouver Sun links to your site, it’s a huge win for your SEO. It tells search engines that your content is credible and valuable, boosting your website’s visibility in search results.

Securing a Backlink from Vancouver Sun

Getting a backlink from a prestigious site like Vancouver Sun isn’t straightforward, but it’s definitely achievable with the right strategy:

  1. Create Valuable Content: Your content needs to be outstanding. Whether it’s a groundbreaking story, a unique research piece, or a compelling narrative, it should offer something that Vancouver Sun finds worth linking to.
  2. Tailor to Their Audience: Vancouver Sun caters to a diverse but specific readership. Ensure your content appeals to their audience – whether it’s by being locally relevant, newsworthy, or exceptionally informative.
  3. Engage with Journalists and Editors: Building relationships with key figures at Vancouver Sun can be pivotal. Engage with them through social media or industry events. A personal connection might lead them to your content.
  4. Contribute as a Guest or Expert: Offer to write a guest post or be an expert source for a Vancouver Sun article. This method can naturally lead to a backlink if your website is cited as the source or author’s bio.
  5. Pitch Your Story: If you have a story or content you believe is worth a backlink, don’t shy away from directly pitching it to Vancouver Sun. Craft a compelling pitch, focusing on why your content benefits their readership.
  6. Follow Submission Guidelines: If you’re submitting a press release or a story, strictly adhere to the Sun’s submission guidelines. A well-formatted and guideline-compliant submission increases the likelihood of getting published and linked.

Securing a backlink from a prestigious newspaper like Vancouver Sun, Ottawa Citizen, or The Toronto Sun requires effort and smart strategizing, but the payoff in SEO and credibility is often worth it. Remember, the goal is not just any backlink, but a quality one that enhances your site’s authority and visibility.

While securing a backlink from the Vancouver Sun can be difficult, but the rewards are well worth the effort. Don’t give up!

Use AmpiFire to Publish to Vancouver Sun

AmpiFire stands out as a powerful, efficient tool for businesses and individuals aiming to publish their content directly on high-profile platforms, though that does not currently include The Vancouver Sun. Known for its reach and effectiveness, AmpiFire offers a streamlined, user-friendly approach to content distribution, including press releases, making it simpler to get your story featured on renowned sites.

AmpiFire Premium Service

The AmpiFire premium service takes this functionality to the next level, here’s how:

  • Fast Track Processing: Your content gets priority treatment, leading to quicker distribution and earlier publication.
  • Personalized Support: With the premium service, you’ll have exclusive access to our support team for any queries or help required.
  • Advanced Analytics: Gain in-depth insights into how your content is performing through comprehensive analytics, helping you refine and optimize your upcoming content plans.

In summary, AmpiFire offers a valuable and efficient route for those looking to get their content directly published on Vancouver Sun, boosting their visibility, credibility, and overall digital marketing efforts. With its premium service, users gain an edge in content quality and strategic insights, making it a wise investment for serious content marketers and public relations professionals.

Get access to the only platform offering distribution done-for-you.

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Considering the significant benefits of reaching Vancouver Sun’s audience and the efficacy of platforms like AmpiFire, isn’t it time to amplify your media outreach efforts for better business growth? What’s stopping you from taking this step towards enhancing your brand’s visibility?

Frequently Asked Questions

Is Vancouver Sun Really the Best Platform for Press Releases?

The quality and reach of Vancouver Sun make it an outstanding platform for press releases, especially compared to smaller, local news outlets. It targets a wide, diverse audience, ensuring your story gains maximum exposure. While platforms like PR Newswire or Business Wire also offer extensive reach, Vancouver Sun’s local focus and loyal readership provide a unique advantage for targeted, regional impact.

How Easy Is It to Introduce Myself to Vancouver Sun for Story Features?

Introducing yourself to Vancouver Sun for story features is surprisingly straightforward, but it requires a blend of professionalism and personal touch. You must ensure your pitch stands out and directly addresses the interests of Vancouver Sun’s audience. Compared to platforms like The Globe and Mail or The Toronto Star, where the competition might be more intense, Vancouver Sun offers a receptive yet professional environment for your pitches.

What Are the Main Do’s and Don’ts When Contacting Vancouver Sun?

When contacting Vancouver Sun, always personalize your communications and be clear about the uniqueness of your story. Avoid generic pitches. Unlike more generalized platforms like BuzzFeed or HuffPost, Vancouver Sun prefers specific, community-focused, or regional stories, making your tailored approach crucial.

What Makes Submitting a Press Release to Vancouver Sun a Good Choice for My Business?

Submitting a press release to Vancouver Sun is beneficial because of its influential readership and credibility. Unlike digital-only platforms such as Mashable or TechCrunch, Vancouver Sun offers a traditional, reputable stage, especially valuable for businesses aiming to establish authority and trust in a Canadian context.

Why Is Getting a Backlink from Vancouver Sun So Valuable for SEO?

Securing a backlink from Vancouver Sun is incredibly valuable for SEO, as it’s a high-authority site that can significantly boost your website’s domain authority. This impact is often greater than backlinks from less prestigious sites like local blogs or smaller online publications, making Vancouver Sun a golden target for your SEO efforts.

How Does Vancouver Sun’s Audience Compare to Other Major News Platforms?

Vancouver Sun’s audience is diverse, engaged, and primarily focused on regional news, differentiating it from the broader, sometimes more global audiences of platforms like CNN or BBC. This specificity makes it an ideal choice for content intended to resonate with a Canadian or regional demographic.

How Do I Use AmpiFire to Publish My Content?

Using AmpiFire to publish content is simple and efficient. It streamlines the distribution process, making it more user-friendly than navigating the publication’s submission protocols directly or using other content syndication tools like Outbrain or Taboola.

What Are the Pros and Cons of AmpiFire’s Premium Service for Publishing?

AmpiFire’s premium service offers tailored content creation and strategic distribution, which is a huge plus for quality and effectiveness. However, it might come at a higher cost compared to basic services or self-managed submissions, though the potential ROI and time savings can justify the investment, especially when compared to manual outreach efforts.

Is It Worth Investing Time in Getting Published or Getting a Backlink from Vancouver Sun?

Investing time in getting published or securing a backlink from Vancouver Sun is absolutely worth it. The credibility, audience reach, and SEO benefits far outweigh the effort, particularly when compared to lesser-known publications or websites. While the process can be more demanding than submitting to a free, open-submission blog, the return on investment in terms of audience engagement and brand value is unmatched.


  • Matt McDaniel

    Matt is a new addition to the team who has a passion for creating content that's accessible to everyone. He brings a background in science education to our realm of PR, using his experience in community outreach to shape the ways he approaches content creation and crafting an audience. When not writing articles for our site, Matt enjoys reading, playing with his cats, and spending time with his family.