How to Submit a Press Release to Morningstar & Get Backlinks

In This Guide:

  • The benefit that submitting your press release to a platform like Morningstar has on finding your audience.
  • Tips to contact Morningstar like a pro.
  • A guide to help you better understand the submission process for your press release.
  • A look into how services like AmpiFire can help you with distribution.
Morningstar is one of the most popular news distribution sites in the world. Use this guide to discover how to maximize the reach of your press release.

Morningstar Press Release vs. Submitting a News Story Tip

Morningstar stands as a highly reputed platform in the realm of financial information, recognized for providing comprehensive data, insightful analysis, and robust tools catering to a diverse range of audience. Most importantly, it’s renowned for its credible space for press releases and news stories, enabling businesses to leverage its vast audience base and enhance their visibility in the financial sector.

Using sites like Similarweb can be a big help to investigating which site could help your press release. For more information on Morningstar, click here.

When one opts to publish a press release directly on Morningstar, they’re availing themselves of a specialized space designed to disseminate structured announcements or news. It’s a crucial distinction to understand because, in this scenario, businesses or individuals are effectively bypassing the traditional route of sending releases to journalists and are instead placing their news directly in the view of Morningstar’s significant user base, which spans millions. This method is generally preferable for businesses looking to disseminate critical information such as financial results, product launches, or organizational changes, in a structured, unambiguous manner.

On the contrary, submitting a news story tip involves passing information or a story idea to a journalist or an editor at Morningstar. This route is more suitable for those who wish to suggest a potential story, hoping it catches the interest of the editorial team and gets picked up for a full-fledged article or feature. It’s less structured and less guaranteed than a direct press release, yet it can result in more in-depth coverage if the story is deemed newsworthy.

The Essence of Choice

Choosing between the two essentially boils down to the nature of the information and the desired outcome. Direct press releases ensure visibility and clarity, while news story tips offer the potential for more extensive, editorialized coverage, making it essential for businesses to weigh their options carefully.

To illustrate the significance of being featured on Morningstar, consider this: Morningstar receives millions of visits per month, catering to a diverse and highly engaged audience interested in financial news and insights. Therefore, having a press release or news story featured on this platform can substantially amplify a business’s message, enhancing its reach and impact in the financial community.

Remember, being meticulous and strategic about your approach can maximize the chances of your information being featured, and thus, can exponentially increase your visibility and influence in the sector.

How to Contact Morningstar to Feature Your Story

To get your story noticed by Morningstar, it’s crucial to approach them professionally and strategically. Here’s a comprehensive guide on introducing yourself and ensuring your communication stands out.

When reaching out to Morningstar, start by crafting a concise, clear, and compelling introduction. Briefly present yourself or your organization, state your purpose clearly, and maintain a professional and respectful tone throughout your communication.

Contact Information for Morningstar

Below you will find contact information for journalists at Morningstar. Always make sure to identify the best contact for your press release.

You can also contact Morningstar directly through the following:

  • [email protected]
    • If you are a journalist seeking Morningstar data for editorial purposes, you can reach out to this email address where they have a full team of data.
  • [email protected]
    • You can submit press releases to this email address through contributing newswire companies for a fee.

Additionally, you can reach out to Morningstar directly with a press release or news tips through their press contact page:

Here’s a simple template to help you begin: “Dear [Editor’s Name or Morningstar Team], My name is [Your Name], and I represent [Your Organization]. We specialize in [Brief Description of what your organization does]. I am reaching out to share [Brief description of your story or news].”

Key Do’s and Don’ts


Be Clear and Concise: Clearly state the purpose of your communication and keep your message brief and to the point.
Be Respectful: Maintain a polite and professional tone throughout your interaction.
Follow Up: If you don’t receive a response within a reasonable time frame, send a polite follow-up email.
Provide Value: Demonstrate how featuring your story will benefit Morningstar’s audience.
Be Responsive: Be prompt in responding to any queries or requests for additional information from the Morningstar team.


Avoid Being Pushy: While follow-ups are important, avoid being overly persistent or pushy.
Avoid Unprofessionalism: Maintain a professional tone and avoid using slang or informal language.
Don’t Send Incomplete Information: Ensure that your story is complete, well-researched, and verified before submission.

Approaching Morningstar with a well-crafted, clear, and professional communication, along with adhering to the key do’s and don’ts, can significantly enhance the likelihood of getting your story featured. Keep your communication respectful, value-driven, and responsive, and most importantly, be patient and persistent in your pursuit. Remember, choosing the right contact is critical!

How to Submit a Press Release & Publish Directly on Morningstar

When you’re looking to submit a press release directly to Morningstar, the first step is to craft a compelling, clear, and concise press release. Here’s a brief step-by-step guide:

  1. Create a Catchy Headline:
    • It should be intriguing and summarize the main point of your release.
  2. Construct a Powerful Lead:
    • The first paragraph should grab attention and convey the who, what, where, when, and why.
  3. Develop Body Content:
    • Provide detailed information, including quotes, statistics, and additional context.
  4. Insert a Boilerplate:
    • Include a short “about us” section at the end.

After crafting your press release, the next step is to submit it to Morningstar. Typically, this involves using Morningstar’s submission portal or contacting them via the provided contact methods, ensuring adherence to their submission guidelines and criteria.

The Boons of Submitting a Press Release to Morningstar

Submitting a press release to a platform like Morningstar is particularly beneficial because it has an extensive, engaged audience interested in financial information. By publishing your news on Morningstar, you’re positioning your business to gain increased visibility and credibility within the financial community, thereby fostering trust among potential investors and customers.

Most importantly, a feature on Morningstar can significantly amplify your message’s reach and impact, helping you to connect with new audiences and potential collaborators, creating opportunities for business growth and development.

A Little Nudge in the Right Direction with AmpiFire

While navigating the press release submission process can seem daunting, platforms like AmpiFire can streamline this for you. AmpiFire offers assistance in distributing your press release effectively, ensuring it gains the traction it deserves. It is not about over-relying on a platform but about strategically utilizing the right tools to optimize your reach and impact. To learn more about AmpiFire and how it can help your press releases find a wider audience, click here!

AmpiFire extends your reach by converting a basic press release into multiple formats before distributing it to many high authority sites.

Remember, it’s not just about submitting a press release; it’s about crafting a compelling narrative, understanding the nuances of submission processes, and strategically leveraging platforms to optimize visibility and impact. This approach ensures that your business message is not just seen but also resonates with your intended audience.

How to Get a Backlink from Morningstar

In the world of digital marketing, a backlink is essentially a vote of confidence from one site to another. It’s a hyperlink from another website directing users back to yours. Securing backlinks from high-authority sites like Morningstar can bolster your website’s search engine ranking, thereby boosting its visibility and traffic.

To secure a backlink from Morningstar, it’s crucial to offer value in your content that aligns with Morningstar’s audience interests and needs. Because Morningstar is a respected authority in the financial sector, contributing insightful, well-researched, and credible content is key.

Approach Morningstar with professionalism and persistence. Make your intent clear, highlighting the mutual benefits of featuring your content. While it might require some follow-up, the potential benefits of a backlink from such a high-authority site are well worth the effort.

Finally, make sure to adhere strictly to any content and submission guidelines provided by Morningstar. It’s about fostering a respectful and collaborative relationship that could lead to more opportunities for backlinks in the future.

Securing a backlink from a site like Morningstar can drastically impact the reach of your press release.

Remember, acquiring a backlink from Morningstar isn’t just about SEO benefits. It’s also about aligning your brand with a trusted name in the financial sector and leveraging this association to enhance your brand’s credibility and reach. This strategy, coupled with impeccable content and a professional approach, increases the likelihood of securing that coveted backlink from Morningstar.

Use AmpiFire to Publish to Morningstar

AmpiFire stands out as a revolutionary platform designed to facilitate content distribution across a multitude of channels, including high-authority websites. This platform enables users to amplify their content’s reach, ensuring it gets the visibility it deserves among the target audience.

But currently, AmpiFire doesn’t submit press release on your behalf to Morningstar.

AmpiFire Premium Service – A Gateway to Enhanced Visibility

By opting for AmpiFire’s premium service, users can access a plethora of features designed to optimize content reach and impact. The service offers advanced distribution strategies, allowing your content to be featured on renowned platforms, therefore bolstering your brand’s online presence.

With AmpiFire, publishing directly to various sites becomes a seamless endeavor. The platform’s intuitive interface and streamlined process mean that users can efficiently submit their content to sites, bypassing the usual complexities associated with direct submissions. This ease of access is paramount for brands looking to quickly disseminate their content to high-value platforms.

Most importantly, having your content featured on these sites via AmpiFire not only augments your brand’s visibility but also enhances its authority in the industry. By leveraging AmpiFire’s premium service, brands can position themselves as thought leaders in their niche, resonating with Morningstar’s audience and building credibility in the financial sector.

AmpiFire: Tailored to You

Besides the above benefits, AmpiFire’s premium service provides tailored distribution strategies, ensuring your content is optimized and well-positioned to generate maximum engagement and conversions. By aligning your content with the interests and needs of each platform’s audience, AmpiFire helps in creating a meaningful impact and driving desirable outcomes.

Your press release deserves to be seen by more people.

Discover AmpiFire and get your press releases be seen on Google News, YouTube, SlideShare, Apple Podcasts and many more…

Click Here To Learn More

Choosing the right platform can be the difference between being seen and being overlooked. So, are you ready to take the plunge and maximize your content’s reach, or will you let the opportunity slip through your fingers?

Frequently Asked Questions

How Do I Craft a Press Release That Grabs Attention?

Crafting a press release that grabs attention involves striking a balance between informative and engaging, ensuring your content is concise, clear, compelling, and credible. Relate to the reader’s needs and interests, use catchy sub-headings, and maintain a conversational and authoritative tone.

Can AmpiFire Really Boost My Content’s Reach?

Absolutely, AmpiFire can substantially amplify your content’s reach, but it’s essential to maintain a balanced perspective. The platform is adept at distributing content across various channels but comparing its features and results with other platforms like PR Newswire is crucial to ascertain its true value.

How Important Is It to Avoid Passive Voice in Press Releases?

Avoiding passive voice is crucial because it often makes your content seem distant and unclear. Opt for an active voice to maintain clarity and conciseness in your writing, making your press release more engaging and understandable.

What’s the Ideal Length for Sentences in a Press Release?

Keeping sentences under 20 words is ideal. It ensures your content is easily digestible and retains the reader’s interest, preventing them from being overwhelmed by information.

How Can I Make My Press Release Stand Out to Morningstar?

To make your press release stand out to Morningstar, ensure it’s professionally written, well-researched, and relevant to the financial sector. Tailor your content to align with the needs and interests of Morningstar’s audience, emphasizing clarity and conciseness.

How Effective Are Short Stories in a Press Release?

Integrating short, true stories in a press release is highly effective. It illustrates your points more vividly and relatably, creating a connection with the reader and adding a human touch to your content.

Why Should I Opt for Short Paragraphs in My Press Release?

Short paragraphs enhance readability and prevent information overload, helping the reader to easily digest the content and retain interest. Breaking down content into short, meaningful segments keeps the reader engaged and the message clear.

Is It Beneficial to Submit a Press Release to Morningstar?

Submitting a press release to Morningstar is highly beneficial, offering exposure to a broad and relevant audience in the financial sector. However, it’s essential to weigh the benefits against the effort and possible outcomes from other similar platforms.

Can I Use AmpiFire for Direct Publishing to Morningstar?

No, you cannot use AmpiFire for direct publishing to Morningstar.

How Do Transition Words Impact the Flow of a Press Release?

Transition words like ‘because’, ‘therefore’, and ‘most importantly’ significantly improve the flow of your article. They guide the reader through your content, linking ideas and ensuring coherent and smooth reading experience.


  • Matt McDaniel

    Matt is a new addition to the team who has a passion for creating content that's accessible to everyone. He brings a background in science education to our realm of PR, using his experience in community outreach to shape the ways he approaches content creation and crafting an audience. When not writing articles for our site, Matt enjoys reading, playing with his cats, and spending time with his family.