How to Submit a Press Release to Chicago Tribune & Get Backlinks

The Chicago Tribune is a well-reputed news source. Leveraging their reputation for your press release can help your business reach new heights.

Chicago Tribune Press Release vs. Submitting a News Story Tip

The Chicago Tribune stands tall as one of America’s iconic newspapers, having earned its reputation from years of dedicated journalism and an unwavering commitment to truth. Because of its vast influence, numerous businesses and individuals eye the Tribune as a prime platform to share their stories. It primarily attracts mature readers who are well-educated and fall within the middle to upper-income brackets. If you’re aiming to target a discerning audience that values well-researched and articulate content, Chicago Tribune should be on your radar.

Similarweb and other online programs allow you to visualize the reach of sites like The Chicago Tribune.

Press Release vs. News Story Tip: What’s the Difference?

At this juncture, you might be pondering about the distinct differences between a press release and submitting a news story tip. Let me demystify that for you.

Press Release:

  • A press release is a formally structured document designed to announce newsworthy events or developments about a business, individual, or organization.
  • It’s intended for wide distribution, aiming to capture the attention of not just journalists but also the general public.
  • When publishing a press release directly on Chicago Tribune, you have control over its content, structure, and presentation, ensuring your message is conveyed as intended.

News Story Tip:

  • A news story tip is more of an insider scoop or information that you believe warrants journalistic investigation.
  • It’s primarily aimed at journalists or editors who might find the tip intriguing enough to delve deeper and cover it as a full-fledged news story.
  • Unlike a press release, a news story tip doesn’t guarantee publication. It’s more of a nudge to the media about something they might want to explore.

Therefore, when deciding between the two, consider your objective. If you’re looking to announce something with certainty and control, a press release is your best bet. On the other hand, if you’re offering a hot tip or information that you feel deserves a deeper look, then go the news story tip route. Remember, both have their merits, but the strategy you choose should align with your end goal.

How to Contact Chicago Tribune to Feature Your Story

When reaching out to the Chicago Tribune to feature your story, your initial contact can make a big difference. First off, remember you’re not just sending an email; you’re crafting an opportunity. Because of that, it’s important to determine the best point of contact for your press release.

Contact Information for Chicago Tribune

Additionally, you can reach out to the Chicago Tribune directly with your press release in several ways.

You can submit your press release through the Submission Form on the Chicago Tribune website.

To send a press release to the RedEye editors, use the email [email protected].

The Do’s and Don’ts of Contacting Chicago Tribune


  1. Be Clear and Concise: When explaining your story or why it should be featured, clarity is key. Get straight to the point, laying out the who, what, when, where, and why in a straightforward manner.
  2. Know Your Audience: Tailor your pitch to fit the Tribune’s style and readership. Their audience appreciates in-depth, insightful stories.
  3. Follow Up Respectfully: If you don’t hear back immediately, a polite follow-up after a week or two is reasonable.


  1. Avoid Mass Emails: Sending a generic email to multiple publications is a big no. Customize your communication for the Tribune.
  2. Don’t Overwhelm with Information: While providing details is good, overloading your initial contact with too much information can be counterproductive.
  3. Steer Clear of Jargon: Keep your language simple and accessible. Not everyone might be familiar with industry-specific terms.

Keep in mind, each mode of communication has its pros and cons. Email is direct and gives you control over your narrative. Contact forms are streamlined but might seem less personal. A phone call can be impactful, but you risk catching someone at a busy time. Choose the method that aligns with your story and strategy.

How to Submit a Press Release & Publish Directly on Chicago Tribune

When you’re aiming to submit a press release to the Chicago Tribune, it’s essential to nail it right from the start. Here’s how:

The Step-By-Step Process to Submitting Your Press Release

  1. Focus on Newsworthiness: Your press release must resonate with the Tribune’s audience. It should present something new, exciting, or of significant public interest.
  2. Format Like a Pro: Follow the standard press release format – catchy headline, intriguing introduction, the body with compelling details, and a crisp conclusion. Don’t forget your contact information!
  3. Stick to the Point: Journalists are busy. Your press release should be brief yet comprehensive, ideally on a single page.
  4. Tailor for the Tribune: Tailoring your press release to suit the Tribune’s style and audience increases your chances of getting published. Research their recent articles for insight into what works.
  5. Find the Right Contact: You can send it to the Tribune’s general newsroom email or, better yet, directly to a journalist or editor who covers your industry or topic. Personalized emails to specific reporters can increase your chances of standing out.
  6. Timing is Key: Be mindful of their deadlines and try to submit your release early in the day.

The Edge You Get with AmpiFire

If navigating this process seems daunting, platforms like AmpiFire can help streamline it. AmpiFire specializes in distributing content across various platforms, including top-tier news sites. While it’s just one of many tools out there, its ease of use and broad reach make it a handy option for getting your press release in front of the right eyes at publications like the Chicago Tribune.

AmpiFire 2.0
AmpiFire converts a traditional press release into multiple content formats. Then, it distributes your press release to many high-authority sites.

How to Get a Backlink from Chicago Tribune

First off, let’s clear the air on what a backlink is. Think of it as a vote of confidence from one website to another. When a site like the Chicago Tribune links back to your website, it’s signaling to search engines that your content holds value. This can boost your site’s visibility and credibility in search engine rankings.

Securing a Backlink from the Chicago Tribune

So, how do you get this golden ticket from the Chicago Tribune? It’s a blend of strategy, quality content, and a bit of networking:

  1. Create Link-Worthy Content: Your first step is to have content that’s worthy of a backlink. This means it should be informative, engaging, and relevant to the Tribune’s readers. If you’re launching a unique product, conducting interesting research, or hosting a community event, that’s newsworthy!
  2. Pitch Perfectly: Once your content is ready, craft a persuasive pitch. This should be tailored to the interests of the Tribune and its audience. Highlight why your content matters and how it aligns with what the Tribune publishes.
  3. Build Relationships: Relationships are key. Networking with journalists and editors at the Tribune can make a big difference. If they recognize your name or brand, they’re more likely to consider your content for a feature – and that coveted backlink.
  4. Consistency and Patience: Securing a backlink doesn’t happen overnight. It requires consistent effort in building relationships, understanding the Tribune’s content strategy, and regularly pitching high-quality content.
  5. Follow Up: Don’t hesitate to follow up on your pitches. But remember, there’s a fine line between being persistent and being pesky.

Securing a backlink from a prestigious site like the Chicago Tribune, the Houston Chronicle, or The Daily Record isn’t just about getting any link; it’s about earning a quality link that adds value to your brand’s online presence.

It can be difficult to secure a backlink from a site like the Chicago Tribune, but the rewards are worth the effort!

Use AmpiFire to Publish to Chicago Tribune

Currently, though AmpiFire does not submit directly to Chicago Tribune, it still offers business’s an efficient way to distribute their content. AmpiFire stands out as a revolutionary content amplification platform, particularly for those aiming to get their content featured in high-profile publications. The platform offers a premium service that simplifies and enhances the process of creating and distributing press releases to established media outlets across its vast distribution network.

The AmpiFire Premium Upgrade

For those wishing to take an extra step, AmpiFire offers a premium service that pushes your content even further.

  1. Expert Content Creation: AmpiFire’s team of professional writers and content creators specialize in crafting press releases that resonate with both your target audience and any editorial standards. This means your story isn’t just told, but told compellingly and professionally, increasing the chances of publication.
  2. Strategic Distribution: AmpiFire doesn’t just throw your press release into the digital void. Instead, it strategically distributes your content to where it’s most likely to get noticed, relying on established connections and an understanding of what these big publications are looking for.
  3. Enhanced Visibility: With AmpiFire, the goal isn’t just to get published. It’s also about boosting your content’s online presence and visibility. By using this premium service, your press release gains additional traction across various other platforms and search engines, maximizing your reach.
  4. Time and Resource Efficiency: Getting your press release into a prestigious newspaper like the Chicago Tribune can be a resource-intensive task, requiring time, patience, and expertise. AmpiFire streamlines this process, allowing you to focus on your core business while the platform’s team handles the intricacies of distribution and publication.
  5. Measurable Results: Unlike traditional press release distribution, AmpiFire provides measurable insights into how your content is performing. This feedback is crucial for understanding the impact of your press release and for refining future content strategies.

Utilizing AmpiFire’s premium services to publish directly to well-reputed sites like the Chicago Tribune thus represents a strategic, efficient, and effective approach to getting your news in front of one of the most prestigious readerships in the nation, enhancing your brand’s visibility and credibility.

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Are you ready to leverage the power of high-quality press releases and smart distribution strategies to elevate your business’s visibility and credibility? Now’s the time to act and capture the audience that can drive your success to new heights! Would you prefer the direct approach or the amplified reach of a service like AmpiFire?

Frequently Asked Questions

Is the Chicago Tribune really the best option for my press release?

Absolutely, the Chicago Tribune is among the top choices for releasing a press release, especially if targeting an influential and broad audience in Chicago and beyond. The Tribune’s credibility and extensive reach set it apart from local competitors like the “Chicago Sun-Times” or digital-only platforms. Its audience is diverse and sizable, making it ideal for a range of topics. However, it’s important to remember that due to its stature, the competition for space is fierce, and there’s no guaranteed placement.

How does contacting Chicago Tribune directly compare to using services like PR Newswire for my story?

Contacting Chicago Tribune directly feels more personal and tailored, potentially building a better relationship with the editors. However, services like PR Newswire offer broader distribution but can lack the personal touch and specific targeting that direct contact offers. Direct contact is great for focused efforts, while PR Newswire and similar services are about wide reach.

Can AmpiFire really help me get into the Chicago Tribune, or should I try doing it on my own?

No, AmpiFire doesn’t submit press release on your behalf to the Chicago Tribune. But AmpiFire can help with submitting to other similar sites like Business Insider.

Is the investment in AmpiFire worth it compared to other PR services?

Investing in AmpiFire is worth considering, particularly for those targeting top-tier publications like the Chicago Tribune. The service offers tailored content creation and strategic distribution, which might be missing from other generic PR services. However, cost-wise, AmpiFire might be pricier than some other platforms, which is a factor if budget is a concern.

What makes a press release stand out to the Chicago Tribune?

A standout press release for the Chicago Tribune is one that’s newsworthy, engaging, and well-written, aligning with the interests of their readership. An exclusive story, a unique angle on a trending topic, or a significant local impact can make your release more appealing. It’s a balancing act between being factual and creative.

Will a backlink from Chicago Tribune really affect my SEO and online presence?

Yes, a backlink from the Chicago Tribune can significantly enhance your SEO and online presence. As a high-authority site, the Tribune’s endorsement via a backlink lends credibility and boosts your site’s search engine ranking. However, getting a backlink isn’t easy; your content needs to be top-notch and relevant to their audience.

How do I ensure my press release submission to the Chicago Tribune gets accepted?

Ensuring acceptance of your press release by the Chicago Tribune involves making sure the content is compelling, newsworthy, and aligns with the Tribune’s editorial guidelines. Being concise, focused, and including verifiable data helps. There’s no guaranteed acceptance, but following these guidelines increases your chances.

Are there specific formats or templates for submitting a press release to the Chicago Tribune?

The Chicago Tribune, like many newspapers, prefers a standard press release format – clear, concise, with a compelling headline, a strong lead paragraph summarizing the story, followed by detailed body text and a boilerplate. Adhering to this format enhances the likelihood of your release being considered.

How can I track the performance of my press release after submitting to Chicago Tribune or through AmpiFire?

Tracking the performance of your press release post-submission can be challenging. The Chicago Tribune itself may not provide direct analytics, but using tools like Google Analytics and monitoring media pickups and social shares can give insights. With AmpiFire, you’ll get more structured feedback and performance analytics, giving a clearer picture than going solo.

Comparatively, is the Chicago Tribune’s readership more valuable than other local news outlets?

The Chicago Tribune’s readership is indeed valuable and often seen as more influential due to its size and diversity compared to other local outlets like “Chicago Reader” or “Crain’s Chicago Business.” The Tribune covers a wide range of topics, attracting a broad audience. However, for niche stories, smaller local outlets might be more targeted.


  • Matt McDaniel

    Matt is a new addition to the team who has a passion for creating content that's accessible to everyone. He brings a background in science education to our realm of PR, using his experience in community outreach to shape the ways he approaches content creation and crafting an audience. When not writing articles for our site, Matt enjoys reading, playing with his cats, and spending time with his family.