How to Get Backlinks With Unsplash

Learn how to get backlinks with Unsplash by using our handy guide!

Is Unsplash Good for SEO?

Unsplash, founded in 2013, isn’t your average photo-sharing platform. It’s a vibrant community where photographers, both amateurs and professionals, share high-resolution images under a free-to-use license. This platform has become a go-to resource for stunning visuals, ranging from landscape shots to urban scenes. It’s popular among designers, bloggers, and marketers seeking quality images without copyright restrictions.
Type of Platform:Stock photography website
Key Features:Free high-resolution photos, wide range of topics
Content Types:Stock photographs
Popular Content:Diverse range of high-quality photos
Target Audience:Creatives, designers, and professionals in need of visual content
Domain Authority:93/100

Now, let’s dive into what SEO means. Search Engine Optimization (SEO) is the art and science of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword. It’s about understanding what people are searching for online, the answers they are seeking, the words they’re using, and the type of content they wish to consume. Knowing this enables you to connect to the people who are searching online for the solutions you offer.

Similarweb and other online tools allow you to visualize the reach of platforms like Unsplash!

Therefore, leveraging a platform like Unsplash can be a strategic move for SEO. The key is in how you use it – it’s not just about uploading pictures but also about strategically integrating your brand and website link into your Unsplash profile and image descriptions. This approach can drive traffic to your site, enhancing your online visibility and SEO efforts. Remember, successful SEO is not just about playing to search engines but also about providing value to real people – your audience. Unsplash, with its high-quality, relevant content, can be a valuable ally in this endeavor.

Are Unsplash Links Nofollow or Dofollow?

Unsplash links are nofollow. Understanding the nature of backlinks on Unsplash requires diving into the “Nofollow” and “Dofollow” concepts. Let’s break these down. “Dofollow” links are like votes of confidence, telling search engines to notice and give credit to the link, thereby impacting SEO positively. On the other hand, “Nofollow” links come with a tag that essentially says, “Hey, don’t count this link in your ranking algorithms.” This doesn’t mean they’re useless – they can still drive traffic – but they don’t contribute directly to your SEO ranking.

Now, to answer the big question: Are Unsplash backlinks Nofollow or Dofollow? The answer is that Unsplash primarily uses Nofollow links. This means while you can gain visibility and potentially drive traffic through Unsplash, these links won’t directly boost your website’s SEO in the eyes of search engines like Google.

By understanding these concepts and knowing how to check link types, you can better strategize your online presence and use platforms like Unsplash more effectively. While Unsplash might not offer Dofollow links that directly impact SEO, its high domain authority and traffic potential make it a resource worth exploring for digital marketing and brand visibility strategies.

How Do I Add a Backlink to Unsplash?

Before diving into the how-to, let’s quickly define a backlink. A backlink is a link from one website to another. Think of it as a digital referral or a vote of confidence from one site to another. While backlinks from high-authority sites are gold in SEO, every backlink can contribute to your site’s visibility and traffic.

The Steps to Adding a Backlink

Now, let’s walk through the steps to add a backlink to Unsplash:

  1. Create an Unsplash Account: First things first, sign up for an account on Unsplash. It’s straightforward – just provide your email, create a password, and you’re set.
  2. Complete Your Profile: Once your account is created, go to your profile and fill in the details. This is where you can add your website link in the bio section. Make sure your bio is engaging and clearly indicates what your website is about. This is crucial because your profile bio is the primary place where your backlink will live.
  3. Upload High-Quality Images: Unsplash is all about beautiful, high-resolution images. Upload images that are relevant to your niche or brand. The better your images, the more they will be downloaded and used, increasing the visibility of your profile and link.
  4. Add Descriptive Captions: When you upload an image, you have the option to add a caption. Use this space wisely. While you can’t add a clickable link here, you can mention your brand or website in a way that complements the photo.
  5. Engage with the Community: Like, comment, and engage with other users’ content. This doesn’t directly add a backlink, but it increases your profile’s visibility, indirectly boosting the chances of your bio link being clicked.
  6. Track Your Image Usage: Unsplash provides stats on how many times your images are viewed and downloaded. Keep an eye on these metrics to understand which types of images are most popular, helping you refine your strategy.

Remember, the key on Unsplash is quality and relevance. Your images should be top-notch and, ideally, align with your brand or website theme. This way, when people visit your profile after viewing your images, they’re more likely to be interested in your website, making that backlink in your bio all the more powerful.

Best Practices for Posting on Unsplash

When it comes to posting on Unsplash, 500px, or Google Photos, there are certain best practices that can help you make the most out of your contributions. Unsplash is not just any photo-sharing platform; it’s a community where quality and authenticity reign supreme. Here’s a rundown of what you should and shouldn’t do:

The Do’s and Don’ts of Posting to Unsplash


  1. Prioritize High-Quality Images: Unsplash is known for its high-resolution, professional-looking photos. Ensure your images are clear, well-composed, and of the highest quality possible.
  2. Be Original and Authentic: Post original photos that reflect your unique perspective. Authenticity attracts attention, and your images should stand out in their originality and creative expression.
  3. Understand Your Audience: Know what type of content is popular on Unsplash. Understand the trends but also try to post images that are unique to your style.
  4. Use Relevant Tags: Proper tagging is crucial. It makes your images more discoverable to those searching for specific types of content. Be accurate and relevant with your tags.
  5. Engage with the Community: Interaction is key. Like, comment, and follow other photographers. Engaging with the community can increase your visibility and lead to more downloads and views of your images.


  1. Don’t Post Low-Quality Images: Avoid blurry, poorly lit, or low-resolution images. Unsplash is a hub for quality, and subpar photos are less likely to be noticed or used.
  2. Avoid Over-Editing: While editing can enhance a photo, overdoing it can detract from its appeal. Aim for a natural, authentic look.
  3. Don’t Ignore Copyrights: Only post images that you have the rights to. Respect copyright laws and the intellectual property of others.
  4. Don’t Spam with Tags: Over-tagging or using irrelevant tags can be counterproductive. Stick to relevant tags that accurately describe your image.
  5. Don’t Forget to Update Your Profile: Your profile is your personal brand on Unsplash. Keep it updated with your latest information and link to your website or portfolio.

Following these guidelines will help ensure that your contributions to Unsplash are not only seen but also appreciated and used. It’s about striking the right balance between showcasing your work and being a part of a community that values quality and creativity. Remember, every image you post is a reflection of your personal brand, so make each one count.

Does AmpiFire Submit to Unsplash?

The straightforward answer is: No, AmpiFire does not submit content directly to Unsplash. AmpiFire operates in a different realm of content distribution and marketing, focusing on amplifying your content across various platforms, but it does not include direct submissions to Unsplash in its service offerings.

AmpiFire 2.0
AmpiFire repurposes content into multiple formats, then distributes it to many high-authority sites!

However, understanding how AmpiFire works can offer insights into alternative ways of enhancing your online presence and visibility. Here are four key points about how AmpiFire operates:

  1. Content Creation and Distribution: AmpiFire excels at creating diverse forms of content, such as articles, blog posts, slideshows, and videos. Once created, these contents are distributed across a wide range of platforms, including news sites, blogs, podcast directories, and video hosting sites.
  2. Diverse Media Channels: AmpiFire doesn’t limit itself to just one type of media or platform. It leverages a mix of media, including text, audio, and video, distributed across various channels to maximize exposure and reach.
  3. Reporting and Analytics: After distributing the content, AmpiFire provides comprehensive reporting and analytics. This allows you to track the performance of your content across different platforms, giving insights into what works best for your audience.

In conclusion, while AmpiFire does not directly submit to Unsplash, its broad approach to content creation and distribution offers a comprehensive strategy for enhancing online visibility. For those looking to expand their digital footprint, AmpiFire presents a multi-faceted approach, aligning well with modern content marketing strategies.

Experience organic results and distribution tailored to your content.

Discover AmpiFire and get your press releases be seen on Google News, YouTube, SlideShare, Apple Podcasts and many more…

Click Here To Learn More

Now, it’s your turn to take the plunge. Dive into the world of online visibility, be it through Unsplash’s captivating visuals or AmpiFire’s extensive content distribution. Which platform do you think will best amplify your digital presence?

Frequently Asked Questions

Is Unsplash Really a Game-Changer for SEO?

Absolutely, Unsplash can be a significant asset for SEO, though in an indirect way. While its backlinks are Nofollow, meaning they don’t directly boost your SEO, the high domain authority of Unsplash and the traffic your images can generate are invaluable. It’s a different approach to SEO, focusing more on visibility and brand presence.

Do Unsplash Backlinks Improve My Site’s Ranking Directly?

No, Unsplash backlinks are Nofollow, so they don’t directly improve your site’s ranking. However, they’re excellent for driving traffic and increasing your brand’s exposure. It’s a trade-off – you won’t get the direct SEO boost, but you get visibility and potentially a wider audience reach.

Can I Easily Add Backlinks to My Unsplash Profile?

Yes, adding a backlink to your Unsplash profile is a breeze. Just pop the link in your bio, and voilà! It’s a straightforward way to drive traffic from your Unsplash audience to your website, enhancing your online visibility.

How Does AmpiFire Compare to Direct Unsplash Submissions?

AmpiFire doesn’t submit to Unsplash, but it’s a powerhouse in distributing content across various platforms, including news sites and blogs. While Unsplash focuses on image sharing, AmpiFire is about broadening your digital footprint across multiple content formats and platforms.

What Are the Best Practices for Posting on Unsplash to Maximize Exposure?

To maximize exposure on Unsplash, focus on high-quality, authentic images. Tag them accurately, engage with the community, and keep your profile updated. Remember, it’s not just about the number of images you post but the quality and relevance to your audience.

Will Using AmpiFire Guarantee Better SEO Results Than Unsplash?

AmpiFire offers a different strategy – it’s not just about SEO, but about comprehensive online presence. It can’t guarantee better SEO results than Unsplash, as they serve different purposes. AmpiFire is more about content diversity and reaching various platforms, while Unsplash is more about visual content and community engagement.


  • Matt McDaniel

    Matt is a new addition to the team who has a passion for creating content that's accessible to everyone. He brings a background in science education to our realm of PR, using his experience in community outreach to shape the ways he approaches content creation and crafting an audience. When not writing articles for our site, Matt enjoys reading, playing with his cats, and spending time with his family.