How to Get Backlinks With Reddit

Learn how to use Reddit to build links and strengthen your business!

Is Reddit Good for SEO?

Let’s dive right in: Reddit, founded in 2005, isn’t just any online platform—it’s a vibrant community-driven site where content is king. Picture a bustling digital marketplace of ideas, buzzing with discussions, debates, and a treasure trove of user-generated content. It’s a place where you can find everything from breaking news to niche hobbies, reaching a diverse and engaged audience. Reddit prides itself on its unique subreddits, each a dedicated space for specific interests, whether it’s technology, entertainment, or something as specific as underwater basket weaving!
Type of Platform:Social news aggregation and discussion
Key Features:Subreddits, upvoting and downvoting system
Content Types:Text, multimedia, news
Popular Content:News, memes, discussions, user-generated content
Target Audience:Diverse demographics and interests
Domain Authority:95/100

But how does this relate to SEO, or Search Engine Optimization? In simple terms, SEO is the art of making your website more visible and attractive to search engines like Google. The aim? To climb up the search results ladder. It’s like being the first store you see in a shopping mall—more visibility means more traffic.

Similarweb and other online tools can help you visualize the reach of platforms like Reddit!

Now, Reddit’s domain authority is a heavyweight champion, boasting impressive numbers. This means content from Reddit often ranks well in search engine results. Therefore, if your content or link becomes popular on Reddit, it could show up on the first page of Google searches. That’s a big deal for driving organic traffic to your website.

However, it’s not just about throwing links around. Reddit’s community is sharp and values authentic, engaging content over blatant self-promotion. To truly leverage Reddit for SEO, understanding and respecting this community-driven ecosystem is crucial. Engaging with the community, providing value, and contributing relevant content can make Reddit a powerful ally in your SEO arsenal.

Are Reddit Links Nofollow or Dofollow?

The short answer? It’s a bit complicated. First off, let’s clear the air about ‘Nofollow’ and ‘Dofollow’ links. In the SEO world, these terms are like the yin and yang of backlinks. ‘Dofollow’ links are like a thumbs-up to search engines, signaling them to consider the link for their ranking algorithms. It’s like telling Google, “Hey, I vouch for this link.” On the flip side, ‘Nofollow’ links are the discreet ones, asking search engines to ignore them for ranking purposes. They’re like saying, “Here’s a link, but don’t count it for rankings.”

So, what’s the deal with Reddit links? Are they the powerful ‘Dofollow’ or the unassuming ‘Nofollow’? The answer is a bit more nuanced. Traditionally, Reddit links are set as ‘Nofollow’. This means that while these links can drive traffic and generate interest, they don’t directly contribute to your website’s search engine ranking.

However, there’s a twist. Reddit uses a dynamic system where popular posts or comments can eventually earn ‘Dofollow’ status. This is Reddit’s way of acknowledging the value of high-quality, community-approved content. But don’t get too excited; achieving this status is not a walk in the park. It requires genuine engagement and content that resonates well with the Reddit community.

In essence, while Reddit predominantly offers ‘Nofollow’ links, there’s potential for ‘Dofollow’ links, given the right traction and community endorsement. But remember, Reddit is about meaningful engagement first and foremost, not just a platform for link building.

How Do I Add a Backlink to Reddit?

Before we jump into the ‘how,’ let’s quickly define a backlink. In the simplest terms, a backlink is a link from one website to another. Think of it as a digital referral or a web-based nod of approval. Backlinks are crucial for SEO because they signal to search engines that others vouch for your content.

Now, onto the main event: adding a backlink to Reddit. It’s a process that requires a blend of technical know-how and a flair for engaging with the Reddit community. Here’s how to do it:

The Steps to Adding a Backlink on Reddit

  1. Create a Reddit Account: If you don’t have one already, sign up. It’s quick, easy, and free.
  2. Find the Right Subreddit: Reddit is composed of thousands of subreddits, each focused on a specific topic. Find one that aligns with the content you want to link to. This step is crucial for ensuring your link is relevant and well-received.
  3. Understand the Rules: Each subreddit has its own set of rules. Read them carefully. Posting a link in violation of these rules can lead to it being removed or even get you banned.
  4. Engage with the Community: Before posting your link, engage with the subreddit. Comment on other posts, upvote good content, and become a contributing member. This builds credibility.
  5. Create a Compelling Post: When you’re ready to share your link, craft a post that adds value. Simply pasting a link won’t cut it. Share insights, ask questions, or provide a unique perspective that encourages engagement.
  6. Add Your Link: Within your post, include your backlink. Make sure it feels organic to the content of your post and adds to the conversation.
  7. Monitor and Engage: Once your post is live, stay active. Respond to comments, participate in discussions, and be a proactive member. This doesn’t just support your link but also builds your reputation on Reddit.

Remember, Reddit values content that contributes to the community. While adding a backlink is your goal, it should come with the intention of being a part of the Reddit ecosystem, not just exploiting it for SEO gains. Therefore, prioritize quality, relevance, and engagement.

Best Practices for Posting on Reddit

Posting on a platform like Reddit, WordPress, or Blogger is like navigating a complex web of interests and norms. To make your mark, understanding the unwritten rules of the platform is key. Here’s your quick guide to the do’s and don’ts, ensuring your Reddit journey is both smooth and effective.

The Do’s and Don’ts of Posting to Reddit


  1. Engage Authentically: Reddit thrives on genuine interactions. Engage with other posts, contribute to discussions, and show your human side.
  2. Understand Your Audience: Each subreddit has its own culture and audience. Tailor your content to fit the specific tastes and interests of these communities.
  3. Provide Value: Your posts should offer something valuable – be it information, insight, or entertainment. Quality content gets noticed.
  4. Follow the Rules: Every subreddit has its guidelines. Read them, understand them, and respect them.
  5. Use Clear and Concise Titles: Your title is your first impression. Make it count by being clear, engaging, and relevant to the content of your post.


  1. Don’t Spam: Flooding Reddit with your links or repetitive content is a fast track to losing credibility.
  2. Avoid Over-Promotion: Reddit isn’t a billboard. Excessive self-promotion can lead to negative reactions from the community.
  3. Don’t Ignore Feedback: If your post isn’t well-received, take time to understand why. Feedback is a goldmine for improvement.
  4. Avoid Misleading Content: Ensure your posts and links are honest and transparent. Misleading content can damage your reputation fast.
  5. Don’t Neglect the Etiquette: Reddit has its own set of social norms. Ignoring these can alienate your audience.

Remember, Reddit is a community first. The key to success here is blending into this community by contributing positively and respecting the platform’s unique dynamics. Your approach to Reddit should be like joining a new circle of friends – be respectful, contribute meaningfully, and engage in a way that adds value to the group.

Does AmpiFire Submit to Reddit?

When it comes to distributing content, AmpiFire stands out with its comprehensive approach. But the burning question remains: Does it submit to Reddit? The straightforward answer is, no, AmpiFire does not facilitate direct content submission to Reddit. However, this doesn’t mean that AmpiFire can’t be beneficial to your business. It’s important to understand how AmpiFire works.

AmpiFire 2.0
AmpiFire converts a traditional piece of content to various formats. Then, it distributes your content to many high-authority sites.

Here’s how AmpiFire operates:

  1. Content Optimization: AmpiFire starts by crafting high-quality, engaging content tailored to your brand and message. This content is then optimized to resonate not just with your audience but also with the platform it’s posted on.
  2. Strategic Distribution: It doesn’t just throw content randomly on the web. AmpiFire strategically places your content on platforms where it’s most likely to engage and attract the right audience.
  3. Community Engagement: A key aspect of AmpiFire’s strategy is to understand and respect the community dynamics of platforms. It ensures that the content feels organic and contributes positively to the discussions.
  4. Performance Monitoring: After submission, AmpiFire doesn’t just leave it at that. It monitors the performance of your content, offering insights into its reach and engagement, thus providing a clear picture of the impact.

In essence, AmpiFire harnesses the power of content not by brute force, but through a nuanced understanding of each platform, ensuring that your content finds its place naturally and effectively within each community. This approach aligns with Reddit’s ethos and maximizes the chances of your content being well-received and impactful.

Experience organic results and distribution tailored to your content.

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Ready to take your SEO game to the next level with Reddit? Why not start today and see the difference firsthand? How will you make your mark in Reddit’s vast and vibrant community?

Frequently Asked Questions

Is Reddit Really a Game Changer for SEO?

Absolutely! Reddit is a powerhouse for SEO, thanks to its high domain authority and engaged community. When your content resonates with Redditors, it doesn’t just stay within Reddit; it has the potential to climb up in Google search results. However, it’s a double-edged sword. Reddit demands authentic, valuable contributions. So, while it can amplify your SEO efforts, remember, it’s not just about posting links, it’s about being part of a community.

Do Reddit Backlinks Boost My Website’s Authority?

Reddit backlinks start as ‘Nofollow’, which means they initially don’t influence your site’s authority in the eyes of search engines. However, as they gain popularity, they can become ‘Dofollow’. This transition is what you’re aiming for, as ‘Dofollow’ links from a site like Reddit can significantly boost your site’s perceived authority and SEO rankings. But, this isn’t a guaranteed outcome; it requires your content to genuinely engage the Reddit community.

Can I Easily Add Backlinks on Reddit?

Adding backlinks on Reddit is straightforward, but it’s not a ‘post and forget’ deal. You need to find the right subreddit, engage with the community, understand the subreddit rules, create a value-adding post, and then weave your backlink into this post. While this sounds like a process, it’s worth it, considering the potential traffic and engagement you can drive from Reddit.

Are There Better Platforms Than Reddit for Link Building?

While Reddit is a great platform, it’s not the only one. Platforms like Quora, Medium, and industry-specific forums also offer valuable opportunities for link building. Each platform has its own strengths. For instance, Quora is excellent for establishing authority in a niche, while Medium allows for more in-depth content exploration. It’s about finding the right mix that aligns with your content strategy.

How Effective is AmpiFire for Content Distribution on Reddit?

AmpiFire stands out in its strategic approach to content distribution, including on platforms like Reddit. It tailors content for each platform and respects the community dynamics, which is crucial for Reddit. Compared to manual posting, AmpiFire offers a more structured and potentially more effective approach, especially for those looking to save time and streamline their content strategy. However, remember, no platform can guarantee virality or engagement; it all boils down to the quality of the content.


  • Matt McDaniel

    Matt is a new addition to the team who has a passion for creating content that's accessible to everyone. He brings a background in science education to our realm of PR, using his experience in community outreach to shape the ways he approaches content creation and crafting an audience. When not writing articles for our site, Matt enjoys reading, playing with his cats, and spending time with his family.