Funeral Agency Press Release Writing Guide: Tips, Sample Template & Example

When a loved one passes away, it’s important to properly commemorate their life and legacy. As a funeral agency, your mission is to help families through this difficult time, and one of the ways to do that is through a well-written press release. A press release can help you reach a wider audience and inform them of the services you offer, making it an essential part of your marketing strategy. In this guide, we’ll provide you with tips and a sample template to help you write a compelling funeral agency press release. We’ll also include an example to illustrate the key components of a successful press release, including the use of relevant keywords and a catchy hook.

To effectively write a press release for your funeral agency, here are some key elements to include:

  • Catchy headline that captures the essence of your announcement and makes it stand out.
  • Details about your funeral agency, such as its name and location, to establish credibility and trust with your audience.
  • The purpose of your press release and what you are announcing, whether it’s a new service, a significant milestone, or an award.
  • Relevant information that underscores the importance of your announcement, such as the impact it will have on your clients or the community.
  • Further details about your funeral agency, such as the types of services you offer, your area of expertise, or your experience in the industry.
  • Testimonials from satisfied clients or partners to build credibility and social proof.
  • A relevant image that reflects your announcement, such as a photo of your team, a client testimonial, or a picture of your facilities.
  • Your funeral agency’s website URL to direct interested parties to learn more about your services.
  • Release date to inform the audience of the time-sensitive nature of your announcement.
  • Dateline, including your location and the date of your press release to give your press release a sense of immediacy and urgency.
  • Boilerplate information about your funeral agency, such as your mission statement, your history, and your key achievements, to provide context to your announcement.
  • Contact information, including a contact person, an address, and a phone number, so interested parties can reach out for more information.


Announcing the opening of a new funeral agency or a change in services can be difficult, but a well-crafted press release can help spread the word effectively. The following press release demonstrates how to convey important information about your agency, how to generate interest from potential clients, and how to build trust in your brand.

Heaven’s Gate Funeral Home Announces New Location in Los Angeles

Los Angeles, California Release: March 6, 2023. For Immediate Release

LOS ANGELES, CA – Heaven’s Gate Funeral Home is pleased to announce the opening of its new location in Los Angeles, CA. The new location is set to provide comprehensive funeral services to the residents of Los Angeles and the surrounding areas.

The funeral home offers a wide range of services to meet the diverse needs of the community, including traditional funerals, cremation services, and memorial services. In addition, the funeral home offers pre-planning services to help individuals and families plan their final arrangements in advance.

According to Heaven’s Gate Funeral Home’s founder, John Doe, “We understand that losing a loved one can be one of the most difficult experiences in life, and we are committed to providing compassionate and professional service to every family we serve. Our team of experienced funeral directors and support staff is here to guide families through the process with care and empathy.”

The new location boasts state-of-the-art facilities, including a chapel and reception area, where families can gather and honor their loved ones in a peaceful and comfortable environment.

Heaven’s Gate Funeral Home has served communities across the country for over 50 years, with a focus on providing personalized service and attention to detail. The new Los Angeles location will continue this tradition, offering families the support they need during a difficult time.

For more information on Heaven’s Gate Funeral Home and the services offered at the new Los Angeles location, please visit

Interested parties can find out more by visiting the above-mentioned website.


Funeral homes and agencies play an important role in providing comfort and support to those who have lost a loved one. One way to effectively communicate the services and support provided by your funeral agency is through a well-crafted press release. In this section of the article, we will provide you with tips and a template to help you write a compassionate and informative funeral agency press release. Whether you’re announcing new services, honoring a loved one, or promoting your agency, the tools provided in this section will help you create a meaningful and effective message.

[Headline Of The Press Release]

[City] [State] Release Date: [For Immediate Release or a concrete date]

[Summary Section: Briefly describe your announcement. For example, “Local funeral agency XYZ announces new bereavement counseling services.”]

[Insert a quote from a company representative related to the news. For example, “We’re thrilled to be expanding our services to better serve our community during difficult times,” said John Smith, CEO of XYZ funeral agency.]

[Write an additional paragraph to provide more details about the announcement: try to respond to all relevant W-questions (where, what, why, when, who). For example, “The new bereavement counseling services will be offered to all clients at no additional charge, and will include personalized support and resources for coping with grief. The service will be available starting next month and will be staffed by licensed counselors with specialized training in grief and loss.”]

[Insert another quote or another section with details about the news. For example, “At XYZ funeral agency, we believe that providing compassionate care and support is our top priority. We know that losing a loved one is one of the most difficult experiences anyone can face, and we’re committed to being there for our clients every step of the way.”]

[Include a call to action and a URL address where the reader can find more information about the news. For example, “To learn more about our bereavement counseling services, please visit our website at [insert URL here].”]

[Boilerplate message about the funeral agency: insert the following information Contact info: Name: Company: Address: URL: Phone:]

As with any business, funeral agencies can benefit greatly from content marketing campaigns. Here are some key tips to keep in mind when crafting content for your funeral agency:

  1. Know your audience: It’s important to understand the needs and concerns of your target audience so you can create content that speaks directly to them. For example, consider creating content that addresses common questions about funeral planning or that provides guidance on grief and bereavement.
  2. Be empathetic: Remember that your customers are going through a difficult time. By demonstrating empathy and sensitivity in your content, you can show them that you understand their needs and are there to support them.
  3. Showcase your expertise: One of the main goals of content marketing is to establish your brand as a thought leader in your industry. Share your knowledge and expertise with your audience through blog posts, videos, and other types of content.
  4. Stay up-to-date: The funeral industry is constantly evolving, so it’s important to stay informed about the latest trends and developments. This will enable you to provide the most accurate and relevant information to your customers.
  5. Be authentic: In a world of cookie-cutter content, authenticity can help your funeral agency stand out. Share your own unique perspective and experiences to create content that is both informative and engaging.

In the sensitive and emotional world of funeral services, effective communication is key to providing comfort, support, and quality service to your clients. Remember, a well-written press release can help you connect with your audience on a deeper level, build trust and loyalty and establish yourself as a trusted and respected authority in the industry.

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  • Thula Chelvan

    Thula is a seasoned content expert who loves simplifying complex ideas into digestible content. With her experience creating easy-to-understand content across various industries like healthcare, telecommunications, and cybersecurity, she is now honing her skills in the art of crafting compelling PR. In her spare time, Thula can be found indulging in her love for art and coffee.