First-Time Home Purchase Press Release: Tips, Sample Template & Example

Buying a new home is an exciting milestone in anyone’s life. Whether it’s your first home or your dream home, you want to share your joy with your family, friends, and the world. And one of the best ways to do this is through a well-written press release. A press release can help you announce your new home, showcase its unique features, and highlight its benefits. It can also help you attract potential buyers or renters if you’re looking to sell or lease your property in the future. In this article, we’ll show you how to write a new or first home press release that captures the essence of your new abode and makes a lasting impression. We’ll provide you with tips, samples, templates, and examples to help you get started.

Your first home press release should include the following information:

  • Catchy headline that highlights the appeal of your new home
  • Details about the property, including location, square footage, features, and amenities
  • The name of the real estate agency or agent
  • What makes this home unique or desirable
  • Relevant information about the neighborhood and community
  • Pricing and financing options
  • Virtual or in-person tours of the property
  • Quote from the agent or a satisfied homeowner
  • Relevant image: high-quality photos of the interior and exterior of the home, a floor plan, or a 3D virtual tour
  • Real estate agency website URL
  • Release date
  • Dateline
  • Boilerplate (about your agency/achievements)
  • Contact information (contact person, address, phone)


If you’re looking to write a press release for a new or first home, you might be wondering what information to include and how to make your announcement stand out. To help you get started, we’ve compiled a sample press release for new or first homes. The following press release illustrates how to showcase the unique features and benefits of your property, and how to appeal to potential buyers or renters.

First-Time Homebuyers Secure Dream Home in Los Angeles, CA

Los Angeles, California Release: May 1, 2023. For Immediate Release

Los Angeles, California – A new chapter of homeownership has begun for [Name], who recently announced the purchase of their very first home. The family of [number of people] is thrilled to move into their new home located in [neighborhood], which they found through the trusted services of [real estate agent/brokerage].

Purchasing a home can be a daunting task, but [Name] were prepared thanks to the guidance and support of [real estate agent/brokerage]. The family spent several months researching neighborhoods and homes that fit their needs, working with their agent to navigate the process of bidding and securing a mortgage.

The new home, located at [address], boasts [number of bedrooms and bathrooms] and has a spacious backyard perfect for [activity, e.g. family gatherings, gardening, etc.]. The house was newly renovated and includes [unique feature, e.g. a chef’s kitchen, a home office, etc.].

According to [Name], their new home perfectly aligns with their values of sustainability and energy efficiency. The house includes [eco-friendly feature, e.g. solar panels, energy-efficient appliances, etc.], which not only reduces their carbon footprint but also saves on monthly utility costs.

“Owning our own home has been a lifelong dream for us,” said [Name]. “We’re so grateful for the support and guidance of [real estate agent/brokerage] in making this dream a reality. We can’t wait to make memories in our new home and continue to build our future together.”

Interested parties can find out more about [real estate agent/brokerage] and their services by visiting their website [website URL].


Buying a new home or moving into your first home is an exciting and significant milestone that deserves recognition. A great way to celebrate and share this moment with friends, family, and colleagues is by writing a new or first home press release. In this section of the article, we will provide you with tips and a template to help you write a memorable and effective new or first home press release. With these tools, you can share your joy and excitement with others and create a lasting memory of this special moment in your life.

[Headline Of The Press Release]

[City] [State] Release Date: [For Immediate Release or a concrete date]

[Summary Section: Briefly describe your announcement]

“As a company, we’re proud to announce that [Client Name] has recently purchased their first home in [City], [State]. This is a major milestone for [Client Name] and we’re excited to be a part of their journey.”

[Insert a quote from a company representative related to the news]

“We believe that purchasing a first home is one of the most important investments anyone can make, and we’re thrilled to have helped [Client Name] achieve their goal,” said [Name], [Title] at [Company Name]. “We look forward to continuing to support them in their homeownership journey.”

[Write an additional paragraph to provide more details about the announcement: try to respond to all relevant W-questions (where, what, why, when, who)]

[Client Name], who has been saving for this moment for years, found their dream home in the [Neighborhood] neighborhood of [City]. The cozy 3-bedroom, 2-bathroom home features a spacious backyard and is located near [Attractions/amenities]. The purchase was made on [Purchase Date] and the move-in date is set for [Move-In Date].

[Insert another quote or another section with details about the news]

“We’re thrilled to see [Client Name] take this step towards building wealth through homeownership,” said [Name], [Title] at [Company Name]. “We take pride in helping first-time homebuyers navigate the complex process of buying a home, and we’re happy to have been a part of [Client Name]’s journey.”

[Include a call to action and an URL address where the reader can find more information about the news]

If you’re a first-time homebuyer looking to take the same step as [Client Name], feel free to visit our website at [URL] for more information on how we can help make your dream a reality.

[Boilerplate message about the company: insert the following information
Contact info:

Writing a press release for your first home can be an exciting and nerve-wracking experience. To make sure that your announcement gets the attention it deserves, follow these key tips:

  1. Start with a Catchy Headline: Your headline is the first thing that people will read, so it’s important to make it attention-grabbing. Use strong action words and keywords related to your new home to make your announcement stand out.
  2. Tell Your Story: Share the details about your new home, including its location, size, and features that make it unique. This is also an opportunity to share your personal journey of finding and purchasing your first home.
  3. Focus on the Benefits: Explain how owning a home can improve your life, whether it’s by providing stability, offering more space, or giving you a sense of pride and accomplishment. Highlight the benefits of the specific features of your home, such as a backyard or a renovated kitchen.
  4. Include Quotes: Including quotes from yourself, your partner, or your real estate agent can add a personal touch to your announcement and help convey your excitement about your new home.
  5. Use Images: Adding photos of your new home can give readers a better understanding of what you’re announcing and help them visualize the space. Make sure the images are high quality and showcase the best features of your home.
  6. Provide Contact Information: Be sure to include your contact information, including your name, phone number, and email address, so that interested parties can get in touch with you.

Remember, content marketing campaigns can help you spread the word about your new home and engage with your audience. By producing regular content about your home-buying journey and sharing it on social media and other channels, you can create a sense of community and inspire others who are going through the same process. Start by creating a blog or video and sharing updates about your new home, along with tips and advice for other first-time homebuyers. With a strong content marketing strategy, you can build your personal brand and establish yourself as an authority in the real estate industry.

A well-written press release can be an effective way to showcase your new or first home, whether you’re looking to generate buzz, attract potential buyers or renters, or simply share your excitement with friends and family. By following the tips and utilizing the template provided, you can create a compelling press release that highlights the unique features and benefits of your home, while also emphasizing its value and appeal. Remember, a well-crafted press release can help you make a strong first impression and stand out in a crowded market.

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  • Thula Chelvan

    Thula is a seasoned content expert who loves simplifying complex ideas into digestible content. With her experience creating easy-to-understand content across various industries like healthcare, telecommunications, and cybersecurity, she is now honing her skills in the art of crafting compelling PR. In her spare time, Thula can be found indulging in her love for art and coffee.